Transparency for digital advertising
A|D brings transparency and trust to programmatic advertising through pre-bid and post-bid data services.
A|D empowers programmatic buyers to only purchase ?authentic? ad impressions. An ?authentic? impression is one that is measurable, is reporting the correct publisher (domain/app), is First Look (not arbitrage), has verified Lat/Long, has no fraud (hidden ads or toolbar injections) and is served to a valid user.
A|D believes in the open exchange for advertising, for creating value for both buyers and sellers. A lack of transparency between programmatic buyers and sellers erodes trust and value. Transparency is necessary in order for to build trust between buyers and sellers.