Startups
Emergency services platform that makes on-demand emergency services more accessible, inclusive and affordable.
Overview
Employees
501-1000
Total raised
$15.43M
Founded date
2017
Investors 1
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Funding Rounds 1
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Mentions in press and media 29
| Date | Title | Description |
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| Sep 23, 2026 | South Africa: How Gauteng's New Panic App Exposed Your Data | Reports about domestic violence and assault, including images and locations, could be accessed by a tech-savvy computer user Gauteng's e-Panic Button app exposed the names of people who made crime reports, the reports themselves, locations ... |
| Oct 14, 2025 | Private sector asked to take the wheel in South Africa | The safety of those on the road – whether driver or passenger – is increasingly being made the responsibility of the private sector. Last month, government gazetted the National Land Transport Amendment Act and its amended regulations, whic... |
| May 16, 2025 | SA-born AURA raises €13.5m (R270m) Series B to take on US emergency response market | South African emergency tech startup AURA has secured €13.5 million (~R270 million) in Series B funding, marking a major milestone in its mission to democratise access to private emergency response services. The round was co-led by Cathay A... |
| Jun 14, 2022 | Uber SA partners with AURA to improve driver, user safety | Warren Myers, AURA co-founder and CEO. Ride-hailing firm Uber SA has collaborated with AURA, a local on-demand smart emergency EMERGENCY Critical healthcare communications and patient-centric solutions for your healthcare facility. response... |
| Feb 21, 2022 | The Most Important, Lifesaving Anti-Hijacking Tips You’ve Probably Forgotten | VW Polo. Davis Ghosh / Shutterstock.com |
| Feb 21, 2022 | The Most Important, Lifesaving Anti-Hijacking Tips You’ve Probably Forgotten | VW Polo. Davis Ghosh / Shutterstock.com Hijacking remains a common and terrifying reality in South Africa. Stats provided by the national police commissioner for Q3 of 2021 showed a total of 4,973 hijackings were reported in 2021, a 3.5% in... |
| Nov 16, 2021 | MultiChoice leads R62m AURA funding round | South Africa’s leading security and medical response marketplace AURA secured R62 million in a successful Series A funding round led by MultiChoice Group, Buffet Investments and KLT Holdings. This funding will advance ambitions to expand be... |
| Nov 16, 2021 | R62m boost for AURA as it charts global expansion | From left: AURA co-founders Warren Myers, Ryan Green and Adam Pantanowitz. Local security and medical MEDICAL Critical healthcare communications and patient-centric solutions for your healthcare facility. response marketplace AURA has secur... |
| Nov 16, 2021 | MultiChoice leads R62m AURA funding round | South Africa’s leading security and medical response marketplace AURA secured R62 million in a successful Series A funding round led by MultiChoice Group, Buffet Investments and KLT Holdings. This funding will advance ambitions to expand be... |
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FAQ about AURA
When was AURA founded?
AURA was founded in 2017.
How much funding has AURA raised?
AURA has raised $15.43M in total across 1 funding round.
What has the press written about AURA?
Parsers VC has collected 29 articles mentioning AURA, among them “South Africa: How Gauteng's New Panic App Exposed Your Data” (Sep 23, 2026) and “Private sector asked to take the wheel in South Africa” (Oct 14, 2025).
Is AURA still active?
Yes, AURA is active; its latest activity on Parsers VC dates from Sep 28, 2026.