Leading Gateway to the Chinese Traveler
AC plans to be The Leading Gateway to the Chinese Traveler through its Mandarin language destination portal, XiaoYaoDao.cn (XYD), launching in January 2014. Attract China was founded in the autumn of 2011 to primarily build and promote an online presence for Western brands in order to attract the burgeoning outbound Chinese travel market. While there was initial acceptance of our services among large brands, it became clear that communicating and promoting a new brand in China was cost prohibitive to all but the most deep-pocketed customer. From this thinking, AC began developing a cost-effective digital platform that is destination/city and lifestyle focused. XYD will launch with 3 destinations: Atlantic City, Boston and NYC. We plan to add Las Vegas, Los Angeles and San Francisco during the 1st quarter of 2014. Future plans are to add the remaining top-20 most visited cities in the United States and expand to international markets where there is a large inbound Chinese tourist base.