Tags:AnalyticsDataFitnessFutureIndustryLifeRealReal TimeTechnologyWearables
A new approach to wearable technology in the fitness industry STRENGTH-TRAINING FITNESS TRACKER "This fitness tracker puts everything else to shame" - FastCompany THE MAGIC IS REAL Atlas Wristband is a next-level fitness tracker that automatically recognizes your activity, counts your reps, calculates your calories burned and evaluates your form in real-time. Atlas is focused on strength-training and generates actionable metrics that empower you to get in the best shape of your life. PENCILS DOWN Atlas will automatically log your workouts and counting reps is just the beginning. We'll track calories burned, heart rate and advanced metrics like velocity and form score. The Atlas method of data capture and analysis enables advanced metrics like stability, volume, power, efficiency and V02 Max, so look for these data points and more in future app releases. TURN-BY-TURN WORKOUTS Atlas takes the guesswork out of your gym work. No more wandering and wondering what to do next. Just load up a workout and follow the direction on your wrist.
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Mentions in press and media 10

DateTitleDescriptionCategoryAuthorSource
14.10.2015Atlas Wear...By LAURA LOREK Reporter with ...--siliconhil...
15.09.2015Valencell ...Raleigh, North Carolina-based ...-Jonah Coms...mobihealth...
01.01.201519 startup...Tech entrepreneurs were busy i...-Tom Chered...venturebea...
30.12.2014Seven Tech...By LAURA LOREK Reporter with ...--siliconhil...
05.12.2014Reduce pol...One of the biggest calls to ac...-Tom Chered...venturebea...
08.10.2014Atlas rais...In addition to a very cool act...-Tom Chered...venturebea...
08.10.2014Funding Da...Today’s funding deals: Truec...-Kia Kokali...venturebea...
23.06.2014Brewbot, V... A customized beer brewing st...--siliconhil...
27.02.2014New Fitnes...ReadWriteBody is an ongoing se...--readwrite....
13.01.2014Atlas Debu...Techstars Austin Alumni Atlas ...--siliconhil...