ATLAS Live Tracking
http://www.atlaslivetracking.com/Maximising fan engagement
ATLAS maximises fan engagement for mass participation endurance race organisers such as Ironman, marathons, trail, duathlon and more. ATLAS provides athletes with the ability to send GPS and biometric data in real-time to fans, thus allowing race organisers to generate greater revenues. ATLAS has unique, proprietary technology and the Adidas Family Office is a shareholder. ATLAS already has customers and a solid roadmap for 2018-19.
Angel list: https://angel.co/company/atlas-live-tracking