The Atinga Project

The Atinga Project (AP) is a social enterprise that partners with Rwandan artisan-shoemakers to support the sale of their recycled-tire footwear. Certainly not your typical flip-flops, these sandals are hand-crafted by skilled artisan-shoemakers, made from discarded car and motorbike tires. The AP advocates for consumers to honor and effectively impact communities in the Non-West by walking a mile in their shoes. Recognize with dignity modern-day African ingenuity and entrepreneurship evidenced by products like this and many others. Doing business with Africa fights poverty and stereotypes effectively.