Helping Africa Sell to the Global Market The aim of Ataade is to promote African Fashion and lifestyle on a larger scale; we are doing this by giving brands a space online to open their own e-storefront to sell their goods and services to the ever growing market that currently stands at $31 billion. But marketing on a global scale remains something of a stumbling block for most African brands so is the international distribution. Ataade is helping solve the problem and bridging that gap with our online mall that provides designers and brands on the African continent with the tools and services needed to sell to the global market