Alternate reality gaming as a social marketing tool for good ARG Zombies is an alternate reality game that turns the real world into the play arena and players mobile devices into their alternate reality characters. Set in the Zombie Apocalypse, players are encouraged to interact socially through forming alliances or doing battle. Destroy all the monsters in the buildings you visit, and return home to your safe house at the end of the day. ARG Zombies offers a unique RPG gaming experience that aims to cross into the real world.
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