Argus Insights

Social Media is transforming the consumer market into a network of connected buyers, sellers, reviewers, and commentators. People are more willing to be persuaded by their peers than by a corporate marketing campaign. Negative discussion surrounding a product or service will inhibit sales. Yet, positive discussion can accelerate sales. Social Capital, or the amount of trust consumers have in products and brands, is now a significant factor in an organization's future success. The consumer and product or brand relationship will strengthen if companies can accurately respond to the needs of customers and meet the expectations of consumers. Argus Insights is the first Social Capital Accounting firm that helps you understand the needs and patterns of consumers. By leveraging the rigor and accuracy in repeatable research methods, Argus Insights collects consumer data from all relevant and comprehensive sources on a regular basis and then runs it through highly tuned algorithms that reveal insights on consumer trends which are then displayed in a variety of customized views that are readable and actionable by corporate decision makers. Argus Insights is a privately held company located in Los Gatos, California.