Social Media is transforming the consumer market into a network of connected buyers, sellers, reviewers, and commentators. People are more willing to be persuaded by their peers than by a corporate marketing campaign. Negative discussion surrounding a product or service will inhibit sales. Yet, positive discussion can accelerate sales. Social Capital, or the amount of trust consumers have in products and brands, is now a significant factor in an organization's future success. The consumer and product or brand relationship will strengthen if companies can accurately respond to the needs of customers and meet the expectations of consumers. Argus Insights is the first Social Capital Accounting firm that helps you understand the needs and patterns of consumers.
By leveraging the rigor and accuracy in repeatable research methods, Argus Insights collects consumer data from all relevant and comprehensive sources on a regular basis and then runs it through highly tuned algorithms that reveal insights on consumer trends which are then displayed in a variety of customized views that are readable and actionable by corporate decision makers.
Argus Insights is a privately held company located in Los Gatos, California.
By leveraging the rigor and accuracy in repeatable research methods, Argus Insights collects consumer data from all relevant and comprehensive sources on a regular basis and then runs it through highly tuned algorithms that reveal insights on consumer trends which are then displayed in a variety of customized views that are readable and actionable by corporate decision makers.
Argus Insights is a privately held company located in Los Gatos, California.
Location: United States, California, Los Gatos
Phone: +1 877-922-7487
Founded date: 2011
Mentions in press and media 9
| Date | Title | Description |
| 20.04.2016 | IoT-weets: Argus looks at 2.3m+ IoT Twitter mentions | As more Internet of Things (IoT) products are found on more Americans’ wish lists – from the Amazon Echo to Fitbit wearables to Bosch refrigerators to Nest thermostats – the latest analysis from Argus Insights shows that most potential buye... |
| 04.03.2016 | Who are the winners and losers in the current IoT market? | The Internet of Things, more commonly called simply the IoT, is coming into its own, with an ever-growing array of products and manufacturers. Big players are in this market, with the likes of Samsung, Apple and Google being among them. But... |
| 03.03.2016 | Amazon Echo Getting Kudos Among Its Competitors | The Smart Home market competing ecosystems is frustrating customers, according to a new report from Argus Insights. The report looks at the top current options for home connectivity and finds consumers less than delighted with an old tech t... |
| 31.08.2015 | Are consumers starting to lose interest in wearables? | The wearables market in the US from 2014 through the first half of 2015 has shown fast growth in year-over-year volume of consumer feedback, however after peaking post-holidays in January 2015, demand growth has slowed significantly, accord... |
| 16.07.2015 | US consumers losing interest in smartphones, but Microsoft 'delights' | Despite the introduction of some impressive smartphones in the past year it appears that the market is showing signs of contracting in the US. According to a new report from Argus Insights, following a strong holiday season, US smartphone d... |
| 24.06.2015 | You can now play Jay Z through a light bulb — but do you want to? | Hardware startup Astro thinks that light and sound belong together. Today the company is launching and taking preorders for Twist, a remote-controlled lightbulb with AirPlay-enabled speakers. Astro’s Twist bulb is very much a smart home dev... |
| 18.06.2015 | Nest Cam Embodies Stale Innovation In “Connected Home” Space | After years of hype and unfulfilled promises, the concept of the smart home looks to be losing the attention of consumers. This is due in no small part to the lackluster innovation emerging from major device makers like Nest, which has prio... |
| 21.05.2015 | Trouble for Fitbit IPO? Fitness bands losing ground to smartwatches | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. While Fitbit still dominates the market for fitness bands, consumers are showing a growing preference for smartwatches, according to a ... |
| 21.05.2015 | Trouble for Fitbit IPO? Fitness bands losing ground to smartwatches | While Fitbit still dominates the market for fitness bands, consumers are showing a growing preference for smartwatches, according to a new report from Argus Insights. “While Fitbit is clearly the overall leader compared to the other fitness... |