We make the digital world better for real humans. Our patented technology monitors normal user behaviors all around the web on major publisher sites like Yahoo and AOL, and uses sophisticated machine learning algorithms to analyze and classify that behavior to determine if a user is a real human or not. This enables websites to filter out bot traffic, and helps advertisers ensure that their ads are presented to real humans every time. By eliminating the waste attributable to non-human traffic and fraud, we help the best publishers continue to create high quality content and experiences that real humans enjoy.
The Human Whitelist™ | Target Real, Verified People
Use our human database to target real people with any ad unit. We have the industry's only database of known human visitors. Layer our human data on top of any campaign and get better performance by targeting only real people.
The Human Whitelist™ | Target Real, Verified People
Use our human database to target real people with any ad unit. We have the industry's only database of known human visitors. Layer our human data on top of any campaign and get better performance by targeting only real people.
Location: United States, New York
Employees: 11-50
Phone: +1 313-312-5537
Total raised: $4.95M
Founded date: 2010
Investors 1
| Date | Name | Website |
| - | Foundry Gr... | foundrygro... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 18.06.2015 | Series A | $4.2M | - |
| 26.07.2011 | Series A | $750K | - |
Mentions in press and media 25
| Date | Title | Description |
| 18.05.2017 | Term Sheet — Thursday, May 18 | DOING THEIR OWN THING It’s fairly normal for successful venture capital pros to spend their careers building up a track record at a larger firm, and then “spin off” with their own firms. Lately, as limited partner interest in venture contin... |
| 18.05.2017 | Distil’s Are You a Human Acquisition Is Big Win for Tech Community | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Detroit’s nascent tech community got a significant validation today as Silicon Valley cybersecurity company Distil Networks announced it has acquired homegrown, Dan Gilbert-ba... |
| 20.06.2015 | Funding roundup - week ending 6/20/15 | Doctor On Demand, Softbank, Namely, Mezaaj, Are You A Human, Framebridge, Spacious, MentAd, GoFundMe Seed stage Fashion startup Mezaaj raised an undisclosed amount of seed capital from private investor Arshad Latif. JiffStore, which offers ... |
| 19.06.2015 | Are You a Human Closes on $4.2M Series A, Plans Expansion of Human ‘Whitelist’ | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Are You a Human, the Detroit-based technology company focused on online identity verification, announced today that it has closed on a $4.2 million Series A round. Participati... |
| 18.06.2015 | Are You A Human Closes $4.2M Series A Financing | Are You A Human, a Detroit, MI-based creator of a people-based technology platform that allows anyone serving content, ads or services on the web to be sure they’re addressing a real human, closed a $4.2m Series A round of financing. Backer... |
| 18.06.2015 | Daily funding roundup - June 18, 2015 | Softbank secured $118M; Namely swept $45M; Fitbit landed $732M Softbank, made two big announcements regarding its robotics division on Thursday, specifically in regards to Pepper, the "personal robot that reads emotions," which it... |
| 27.01.2015 | LevelEleven, AdAdapted, and Genomenon Win Google’s Detroit Demo Day | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Three Detroit-area startups will vie for a spot in a pitch contest at Google’s California headquarters this spring, after winning the second annual Google Demo Day in downtown... |
| 06.07.2014 | Crowdfunding Platform Seedrs Begins Offering ‘Convertible’ Equity Option | Proof there’s still room for innovation in the equity crowdfunding space yet, if Seedrs‘ claims of a first hold true. The “pan-European” equity crowdfunding platform is adding ‘convertible’ equity as an option for startups wanting to raise ... |
| 12.03.2014 | Playing Games CAPTCHA-Style to Skip Through Video Ads | Marketers are always working against “banner blindness,” which evolves to include every effort to beat it. [Are You A Human] Anyone who’s seen a video on the internet plays the same routine — wait for an ad to load, hold your mouse over the... |
| 04.02.2014 | Future Ad Labs Turns CAPTCHAs Into Mini-Games (And Ad Revenue) | We all hate CAPTCHAs, right? Those pesky additions to web forms that try to determine if you are a human and not a computer bot with nefarious intentions. A necessary evil to fight spam and other attacks, perhaps, but conversely also bad fo... |
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