Arctic Falls

Arctic Falls was the first Swedish company to offer a permanent proving ground for vehicle and tyre testing on snow and ice. The company is still in the lead and top brands in the industry regularly utilize the in- and outdoor facilities at the test site in Älvsbyn, in the north of Sweden. ‍ Jonas Jalar was one of three buyers of the company in 2008 and has since held the role as CEO. SwediaCapital did not emerge as co-owner until January 2021, but the relationship dates back several years through a mutual financial interest in the Piteå-based company Darkathlon that owns facilities for indoor winter testing. “We know that SwediaCapital share our long term view. That, in combination with our knowledge of Staffan and Fredrik Persson’s great competence as investors and business intelligence analysts, makes it great to have them on the board,” says Jonas Jalar. Under Jonas Jalar’s leadership the company revenue has grown from SEK 21 million to SEK 81 million. The additional equity from SwediaCapital aim to further increase the positive growth. “I appreciate the way Staffan and Fredrik make business. They show a genuine commitment and interest in Arctic Falls, without interfering in our way of running the company. I know that I can approach them at any time with any type of query, and I will always get good and useful feedback,” says Jonas Jalar.