Enhancing Price Comparison Websites through the power of Big Data
Arbitryum is the Big Data enabler for the new generation of data-driven Price Comparison Websites (PCWs).
With our unique technology that gathers users'? real consumption from the source, we change the way Price Comparison Webistes interact with customers by switching from price comparison to digital personal advisors.
*Problems we solve*
PCWs have a strong need for service differentiation since they mainly compete on marketing budget. They need to rethink the user interaction switching from a one-shot-visit website to a multi-channel approach with longer term relationship. For 10 years they have been focusing mainly on lead generation, now they need to open new revenue streams and we can help them by exploiting the Big Data opportunity.
Apps (collecting consumption data), Chatbots (intercepting people needs), Speedtest (analysing connection speed) and Data-driven APIs for repositioning PCWs from price comparison to digital personal advisor, with the power of data.