Fruit-Enhanced Lifestyle & Fitness Water This beverage is a high quality, progressive, lifestyle water that infuses the natural flavors and minerals from REAL IMPORTED FRUIT in order to deliver an experience so effective that its placed in a market of its own. As part luxury-water, part fitness-water, part detox-water and part general-lifestyle water, this water is marketed towards progressives of all ages and all walks of life. Whether you consider yourself an artsy individual, a working class, a fashionista, or an athletic individual matters not. This water is for those who take their health and performance seriously and who are ready to expand the margin of what they use as their "everyday water", without sacrificing taste.