Squarespace for apps AppUp is a subscription-based app factory that lets the customer create and publish their own branded iOS and Android apps - within minutes - for either customers or employees. Imagine being a taxi company feeling stressed out about Uber. So why not let them start their own Uber-inspired service? Using one of AppUp's app templates it's easy, and adding functions like IoT connectivity, payments, GPS, and push-notifications makes it even more interesting. Traditional app development requires a big investment, which is the primary reason why AppUp has almst 800 000 potential customers - in Sweden alone. Small businesses without their own app although they would benefit from one: - Barbershops can let customers book appointments - Shops can start their own M-Commerce platforms - Companies can build internal maintenance and booking apps - Entrepreneurs can start brand new app-based businesses We think that getting an app should be as easy as buying a mobile contract. Now it is.