| Date | Title | Description |
| 03.03.2025 | OPPO Ads Connect 2025: A New Era of Marketing in Southeast Asia | In the bustling heart of Singapore, OPPO Ads unveiled its ambitious vision for the future of marketing at the OPPO Ads Connect 2025 Southeast Asia Salon. This event, held on February 20, 2025, marked a significant milestone for OPPO Ads as ... |
| 26.02.2025 | OPPO Ads Connect 2025 Southeast Asia Salon: Unlocking New Marketing Growth and Drafting a Business Blueprint | SINGAPORE – Media OutReach Newswire – 26 February 2025 – On February 20, the “Exploring New Growth” OPPO Ads Connect 2025 Southeast Asia Salon was successfully held in Singapore alongside the launch of OPPO Ads’ new Device+ Marketing Soluti... |
| 02.02.2025 | Мобильная разработка за неделю #573 (27 января — 2 февраля) | В новом дайджесте рассказываем о том, как Android управляет памятью, и смотрим под капот потокам, объясняем нюансы разработки PWA для Банка и программируем открытиями, исследуем удаление приложений в 2024 году, смешиваем цвета, ищем путь к ... |
| 29.01.2025 | SplitMetrics Expands Partnership with AppsFlyer as Premier Partner | Octa, an online trading app, boosted its user acquisition efforts thanks to SplitMetrics Acquire and AppsFlyer integration
Highest partnership level with AppsFlyer solidifies SplitMetrics’ position as a leading technical app growth solution... |
| 20.12.2024 | Рынок дата-инженеров и прогноз на 2025 | Резюме видеоРынок дата-инженеров
В своих видео и статьях я ни раз говорил о важности данных, не только потому что я работаю дата-инженером, но и также потому что все привыкли работать с данными.
Также стоит сказать, что в связи с событиями ... |
| 28.11.2024 | Grow with Xiaomi: Building a Sustainable Open Ecosystem for Apps, Services and Contents | SINGAPORE, Nov. 28, 2024 /PRNewswire/ -- The Xiaomi Internet Partner Conference (MIPC Singapore 2025) successfully concluded on November 27th in Singapore, bringing together over 100 leading partners from across the industry.
Qiang Song, ge... |
| 26.11.2024 | BiCupid Adds Music Preferences to Profiles, Offering an Exciting New Way for Bi Men and Women to Break the Ice | LOS ANGELES, CA, UNITED STATES, November 25, 2024 /EINPresswire.com/ -- BiCupid is pleased to announce the addition of a new feature for user profiles that allows bisexual men and women to add their favorite music for others to see. This ex... |
| 29.10.2024 | User Acquisition: Expert Perspectives from the Heart of the Industry | Created by Carl Williams
Oct 29 2024, 23:57 PM EDT
Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard |
| 17.10.2024 | Mintegral Strengthens Lead in AppsFlyer Performance Index 17 | Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), today announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17.
The ... |
| 04.10.2024 | The Rise of Mobile Banking: A Digital Revolution in Finance | In the fast-paced world of finance, mobile banking is not just a trend; it’s a revolution. Picture a bustling city where every transaction is a heartbeat, quickening with the pulse of technology. Mobile banking software development services... |
| 04.10.2024 | 10 SDK, чтобы улучшить ваше мобильное приложение | SDK (Software Development Kit) — комплекс инструментов для расширения функциональности мобильных приложений и доступа к новым опциям и возможностям ПО. При этом каждый SDK ограничен своим набором компонентов и закрывает определённые задачи ... |
| 03.10.2024 | Состояние на игре: способы монетизации под микроскопом | Введение
Ни одна мобильная игра не может быть на 100% Free-to-Play. Это такой же бизнес, существующий в рамках своей экономики, поэтому ему нужно зарабатывать деньги.
Монетизация игрока — это способ извлечь прибыль, которая покроет расходы ... |
| 27.09.2024 | BiCupid: Bisexual Men More Likely Seeking Long Term Relationships on Dating Apps | LOS ANGELES, CA, UNITED STATES, September 27, 2024 /EINPresswire.com/ -- BiCupid, the dating app for bisexual singles and couples, today conducted a survey covering 5,000 bisexual male users, ranging in age from 18 to 55. Through online que... |
| 19.09.2024 | Не потеряться в данных: оптимизируем аналитику с помощью DataHub | Как не потеряться в данных для аналитики?
Когда количество их источников ограничено, а аналитикой занимается пара человек, в целом всё понятно: обеспечить прозрачность вполне можно на уровне ведения документации (если заниматься этим ответс... |
| 11.09.2024 | The Future of Animation and Marketing: Innovations Reshape Digital Landscapes | In the fast-paced world of technology, innovation is the lifeblood that keeps industries thriving. Two recent developments stand out: Reallusion's iClone 8.5 update and AppsFlyer's Privacy Sandbox on Android. Both are game-changers in their... |
| 11.09.2024 | China hailed for moves advancing opening-up | SHANGHAI, Sept. 11, 2024 /PRNewswire/ -- A news report from english.shanghai.gov.cn
China's steadfast advocacy of free trade and investment, including concrete moves to pursue high-standard opening-up, will continue to benefit not only the ... |
| 06.09.2024 | AppsFlyer Launches Privacy Sandbox on Android Solution for Marketers | AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at... |
| 05.09.2024 | AWA AWA releases a playlist of “HOT SONG” that became a hot topic on TikTok in August, including Jimin’s “Who” and Kocchi no Kento’s “Haiyorokonde” | - |
| 10.08.2024 | CPP — custom product page для мобильных приложений | Привет, коллега! Пора обсудить такую тему, как CPP. В рядах прошаренных мобильщиков этот формат рекламной кампании уже давно используется для снижения стоимости закупки. Но если ты пропустил эту тему, то тебе к нам — читать статью и просвещ... |
| 07.08.2024 | Reforged Labs lands $3.9m to power game ads with AI | Premium Content
It takes our newsroom weeks - if not months - to investigate and produce stories for our premium content. You can’t find them anywhere else.
Glenn Kaonang · 2d ago · 4 min readReforged Labs lands $3.9m to power game ads with... |
| 30.07.2024 | BiCupid Revealed The Top 5 Dating Ideas From Bisexual Couples | LOS ANGELES, CALIFORNIA, US, July 29, 2024 /EINPresswire.com/ -- The bisexual couples dating lifestyle can be fun when a person has access to the right resources that connect them to the community. Although the social stigma of bisexual men... |
| 30.07.2024 | How marketers can thrive amid signal loss: Data strategies in a privacy-first world | Presented by AppsFlyer
Regardless of Google’s decision to not kill off cookies, marketers are facing challenges with the data they have to work with. The balance between user privacy and effective marketing is more critical than ever. Signa... |
| 19.07.2024 | TikTok Shop’s GMV soared in 2023, putting Shopee and Lazada on edge | Shopee now has undeniable proof that TikTok’s e-commerce push in Southeast Asia is a force to reckon with, thanks to eye-opening data from research firm Momentum Works.
In a report released this month, Momentum Works found that TikTok Shop’... |
| 16.07.2024 | AppsFlyer unveils its State of 2024 eCommerce Report | AppsFlyer today released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands... |
| 24.06.2024 | Как мы искали применение App Clip… и нашли? | Привет! Меня зовут Кирилл. Моя команда в Додо отвечает за развитие на международных рынках. Мы часто заигрываем с новыми технологиями и делаем прикольные фичи, такие как Live Activities и AI-пицца.
Недавно у нас дошли руки до App Clips. Мы ... |
| 18.06.2024 | AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization | AppsFlyer's solution catalyzes competitive strategies based on market trends and consumer needs.
SAN ANTONIO, June 18, 2024 /PRNewswire/ -- Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis... |
| 17.06.2024 | AppsFlyer Collaborates with AWS on Data Collaboration Platform | AppsFlyer today announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Room... |
| 15.06.2024 | Apple Unveils "Apple Intelligence" AI Features for iOS, iPadOS, and macOS | Apple recently introduced "Apple Intelligence," a suite of AI-powered features for iOS, iPadOS, and macOS. These features include email summaries, image and emoji generation, and Siri taking actions on your behalf. The emphasis is... |
| 12.06.2024 | Как быстро запустить мобильное приложение для веб-сервиса: опыт Авиасейлс для бизнеса | Привет! Меня зовут Иван Бойцов, я руковожу сервисом для организации командировок Авиасейлс для бизнеса. Недавно мы запустили MVP-версию мобильного приложения, чтобы проверить, нужно ли оно нам, и если да, — в каком виде. Собрали его быстро ... |
| 24.05.2024 | Finout Revolutionizes FinOps with $26 Million Series B Funding | Finout, the FinOps-for-enterprise company, secures $26 million in Series B funding, propelling its complete platform to new heights in cloud cost management.
Finout, a game-changer in the FinOps industry, has just raised a staggering $26 mi... |
| 23.05.2024 | Finout Raises $26 Million Series B, Leading FinOps Forward With Its Complete Platform | Finout achieves 9-fold growth, signs Fortune 500 companies with the most advanced FinOps solution on the market.
TEL AVIV, Israel–(BUSINESS WIRE)–May 23, 2024–
Finout, the FinOps-for-enterprise company, announced a $26.3 million Series B fu... |
| 21.05.2024 | Оптимизируем рабочие процессы продактов и маркетологов с помощью AI | Михаил Ларькин, эксперт по внедрению генеративного ИИ, собрал в одном месте пять интересных задач, которые продакт-менеджеры и маркетологи могут решить с помощью AI.
Михаил Ларькин
CEO AI CJM, студия искусственного интеллекта
AI-консультант... |
| 15.05.2024 | AppsFlyer Released State of Ad Creatives Report | AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, released its inaugural State of Ad Creatives in App Marketing report, the first-of-its-kind report providing AI-fueled insights into the world of advert... |
| 09.05.2024 | Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths | SivanS Co., Ltd.
Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths
……
The Economic Department of the Embassy of Israel will co-sponsor wit... |
| 09.05.2024 | Asia’s largest international startup event “SusHi Tech Tokyo 2024” Startup powerhouse Israel pavilion appears, 11 cutting-edge companies exhibit booths | - |
| 29.04.2024 | BiCupid Introduces New Video Feature, Making it Easier for Bisexual Singles and Couples to Showcase Themselves | LOS ANGELES, CALIFORNIA, US, April 29, 2024 /EINPresswire.com/ -- BiCupid, the largest bisexual dating website, has recently launched a brand-new video feature that allows users to add videos to their dating profiles to showcase their perso... |
| 12.04.2024 | AWA “HOT SONG” playlist that became a hot topic on TikTok in March, including PSYCHIC FEVER “Just Like D at feat. JP THE WAVY”, is released on “AWA” | AWA
PSYCHIC FEVER “Just Like Dat feat. JP THE WAVY” and other “HOT SONG” playlists that became a hot topic on TikTok in March are released on “AWA”
……
AWA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Koki Togashi),... |
| 12.04.2024 | AWA “HOT SONG” playlist that became a hot topic on TikTok in March, including PSYCHIC FEVER “Just Like D at feat. JP THE WAVY”, is released on “AWA” | - |
| 06.04.2024 | Aerospike's $109M Boost for AI Innovation | Aerospike, a leader in NoSQL database management systems, secures $109 million in growth capital investment from Sumeru Equity Partners and Alsop Louie Partners. The funding will drive innovation in transaction, analytics, and AI solutions,... |
| 05.04.2024 | Aerospike raises $109 mn to accelerate artificial intelligence innovation | Aerospike, provider of NoSQL database management systems, announced that it has closed $109 million growth capital investment from Sumeru Equity Partners, with additional investments from its existing investor Alsop Louie Partners.
The inve... |
| 05.04.2024 | Aerospike raises $109 million in fresh funding | Aerospike, a real-time database built for scale, speed, and savings, announced the close of a $109 million growth capital investment from Sumeru Equity Partners (Sumeru) with additional investment from existing investor Alsop Louie Partners... |
| 04.04.2024 | Aerospike Closes $109M in Growth Funding | Aerospike, a Mountain View, CA-based provider of real-time vector and graph databases, raised $109M in growth funding.
Backers included Sumeru Equity Partners with additional investment from existing investor Alsop Louie Partners. George Ka... |
| 01.04.2024 | Мобильная разработка за неделю #532 (25 — 31 марта) | В нашем новом еженедельном дайджесте WWDC 2024 и DVD-заставка на SwiftUI, более старый Android и инструментальные цепочки Gradle, анализ производительности React Native, инклюзивность и цифровая доступность, временное решение на 30 лет и мн... |
| 07.03.2024 | Why the advertising industry is embracing more transparency and creating new metrics | Presented by AppsFlyer
As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs are running ads ac... |
| 19.02.2024 | Мобильное тестирование: что это и как меняет IT-индустрию | Что такое мобильное тестирование
Согласно исследованию AppsFlyer, 53% пользователей удаляют приложение в течение 30 дней после его загрузки. Из-за этого разработчики в среднем теряют $33 тысячи в месяц. Среди причин, почему так происходит, ... |
| 18.02.2024 | Мобильная разработка за неделю #526 (12 — 18 февраля) | В этой еженедельной подборке опровергаем архитектурные заблуждения и знакомимся с Swift Algorithms, собеседуем в RuStore и двигаем рукой справа налево, уменьшаем продуктовую анимацию, тащим новые технологии, идем в Мордор с Фродо и многое д... |
| 01.02.2024 | How creative optimization is transforming app marketing in a post-cookie world | Presented by AppsFlyer
From massive shifts in consumer behavior, increases in signal loss and the impact of the macroeconomic downturn, app marketers have been facing a series of challenges. While in recent years they’ve had to contend with... |
| 25.01.2024 | AppsFlyer Partners With MMA Global to Explore Data Privacy and the Rise of Privacy-Enhancing Technologies in New Study | Surveying 150 senior marketers, the study looks at the impact of AI on privacy and the future trajectory of data privacy
AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-p... |
| 10.01.2024 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates | This is our AI Daily Roundup. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-sy... |
| 09.01.2024 | AppsFlyer Unveils Cutting-Edge AI Solution for Elevating Marketing Campaign Creativity and Performance | Creative Optimization empowers marketing teams to drive significant results with optimized creative decisions and precise ad campaigns
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, launched Creative... |
| 12.12.2023 | AppsFlyer adquire empresa israelense de solução de monitoramento inteligente com IA | A AppsFlyer, empresa de mensuração e análise de dados para aplicativos, fez a aquisição da oolo, empresa israelense que disponibiliza plataforma exclusiva para tomada de decisões de monetização e aquisição de usuários, com base em Inteligên... |
| 11.12.2023 | Мобильная разработка за неделю #518 (4 — 10 декабря) | В нашем новом дайджесте устройство протокола iMessage и новое приложение Beeper Mini (которое уже не работает), бесплатный Xcode Cloud, новый ИИ от Google в Android, создание простого калькулятора, интернационализация от i до n, конец плоск... |
| 06.12.2023 | AppsFlyer Acquires oolo | AppsFlyer, a San Francisco, CA-based company which specializes in marketing measurement, attribution, and data analytics, acquired oolo, a Ra’anana, Israel-based provider of an AI-powered user acquisition and monetization decision-making pl... |
| 06.12.2023 | AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams | The strategic acquisition further expands AppsFlyer’s capabilities and platform to accelerate data-driven decision-making that fuels efficient business growth
AppsFlyer, the global leader in marketing measurement, attribution, and data anal... |
| 07.11.2023 | Мобильная разработка за неделю #513 (30 октября — 6 ноября) | В этом дайджесте задачи Yandex Cup и сложные фичи, стабильный Kotlin Multiplatform и собеседования в SberDevices, стартапы из одного человека, игры с помощью нейросетей, интерактивные виджеты и многое другое!
Подписывайтесь на на наш Telegr... |
| 10.10.2023 | Jung Kook「Seven(Clean Ver.) feat. Latto」など、9月にTikTokで話題を集めた「HOT SONG」プレイリストを「AWA」で公開 | サブスクリプション型（定額制）音楽ストリーミングサービス「AWA（アワ）」を運営する、AWA株式会社（本社：東京港区、代表取締役CEO：冨樫晃己）は、ショートムービープラットフォーム「TikTok（ティックトック）」の中で、2023年9月に再生回数やシェア数が多かった楽曲「HOT SONG」を集めたプレイリストを公開しました。
今回公開したプレイリストは、2023年9月にTikTok上での再生回数、いいね数、シェア回数が多かった楽曲と運営側による推薦等から総合的な評価のもと... |
| 11.09.2023 | AI app Character.ai is catching up to ChatGPT in the US | Character.ai, the AI app maker that lets users design their own AI characters, is catching up to ChatGPT in terms of mobile app usage. According to a recent analysis by market intelligence firm Similarweb, the iOS and Android apps for the a... |
| 17.08.2023 | AppsFlyer Launches Dynamic Query Engine for Its Data Clean Room | The new addition of ChatGPT powered Dynamic Query enables marketers to be self-sufficient, drive efficient decision-making processes and unlock the true potential of their data
AppsFlyer is launching dynamic querying capabilities for its Da... |
| 15.08.2023 | Ongoing scam tricks kids playing Roblox and Fortnite | Enlarge
Savusia Konstantin | Getty Images reader comments 23 with
Thousands of websites belonging to US government agencies, leading universities, and professional organizations have been hijacked over the last half decade and used to push ... |
| 27.07.2023 | AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies | AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved decision making and higher ROI.
SAN ANTONIO, July 27, 2023 /PRNewswire/ -- Frost & S... |
| 03.07.2023 | Return on Experience: How fintech brands can drive their ROI within the economic downturn
TechCabal’s 2021 Year-End report
Success! | (Evgeny Yanovskiy, Senior Customer Success Manager at AppsFlyer)
It’s been a tough couple of years for the global economy and in the past year there has been a global economic downturn. The COVID-19 pandemic slowed down many economies and t... |
| 20.06.2023 | AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market | AppsFlyer announced the successful completion of development of an end-to-end audience management solution utilizing Google’s Protected Audience API on Android. As momentum builds for the wider launch of Privacy Sandbox, this milestone, whi... |
| 06.06.2023 | Revive your app’s user base: The benefits of a retargeting partner | Presented by Adikteev
For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell current customers r... |
| 29.05.2023 | Недельный геймдев: #123 — 28 мая, 2023 | Из новостей: Microsoft подала апелляцию на запрет сделки с Activision Blizzard в Великобритании, мобильная Honkai: Star Rail заработала $132 млн за первый месяц, Unity 2022 LTS в июне, более 90 оцифрованных кассет с конференции разработчико... |
| 14.05.2023 | Weekly AiThority Roundup: Biggest Machine Learning, Robotic And Automation Updates – May 2nd Week | This is your AI Weekly Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human... |
| 10.05.2023 | Как стать iOS-разработчиком? | Привет! На связи KTS и наш привлеченный эксперт по направлению iOS-разработки Александр.
Мобильные устройства помогают оставаться на связи с друзьями, работать, развлекаться и повышать продуктивность. iOS, несмотря на введенные санкции и со... |
| 10.05.2023 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates 10th May 2023 | This is our AI Daily Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 09.05.2023 | AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins | AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including ... |
| 15.03.2023 | AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud | AppsFlyer announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of ind... |
| 10.03.2023 | Фрод в мобильных приложениях: как его вычислить, чтобы не слить бюджет продвижения | Фрод (от английского — fraud, «обман») в сфере приложений — вид мошенничества, когда ботов и купленных пользователей выдают за реальную аудиторию. Фродом могут заниматься недобросовестные маркетинговые агентства, веб-мастеры, рекламные площ... |
| 24.02.2023 | Топ 10 сервисов, помогающих бороться со скликиванием и другим мошенничеством в рекламе | Здравствуйте! Меня зовут Максим Кульгин, моя компания clickfraud.ru занимается защитой от скликивания контекстной рекламы на постсоветском пространстве. Меня часто спрашивают в Телеграм-канале «Русский ИТ бизнес» о различных угрозах для тех... |
| 10.01.2023 | From Spray and Pray to Calculated ROAS: How African Apps Need to Prepare for 2023
TechCabal’s 2021 Year-End report
Success! | With the growth of technology and the digital landscape, marketing in the modern world is now spread across different digital platforms. AppsFlyer is a holistic approach to this modern phenomenon. AppsFlyer is a marketing measurement and ex... |
| 10.12.2022 | Как я запустил свою первую мобильную игру и провалился | В августе я уволился с работы, чтобы запустить свою первую мобильную игру. Мой проект провалился, но за 2 месяца я прошел все этапы создания игр. В статье рассказываю про инструменты, как планировал работу, настраивал монетизацию, запускал ... |
| 29.11.2022 | ADVA Soft’s Batched Review: Handy Photo Editor for Multiple Images With Little Effort | David Thompson, Tech Times 29 November 2022, 07:11 pm
(Photo : ADVA Soft)
"Don't waste your precious time on one-by-one photo correction. Batched is a handy photo editor that allows improving and enhancing multiple photos at once with ... |
| 22.11.2022 | 99 советов по монетизации игр — Часть 1 | Советы, которые я давал тут и тут для геймдизайнеров, пока, являются самыми популярными моими статьями. Приятно видеть, что мой опыт может быть кому-то полезен и после публикации этих материалов в личку стали приходить просьбы с написанием ... |
| 17.11.2022 | Маркетологи в мобайле. Артём Смирнов, Union Apps | Героем нашего свежего выпуска “Маркетологи в мобайле” стал Артём Смирнов, Head of Marketing в Union Apps. Артём рассказал про основные особенности закупки трафика для продуктов с подпиской и перечислил небольшие “хитрости”, объяснил, когда ... |
| 14.11.2022 | India’s Central Bank Spurring a Digital Payments Boom | India’s Central Bank has been digitising the country’s payment process at a rapid speed. The digital payment index (DPI), a metric used by the Reserve Bank of India (RBI) to determine the growth of digital payments across the country, rose ... |
| 10.11.2022 | Как не разбиться на Soft Launch: разбираем самые частые ошибки | Всем привет, меня зовут Анастасия Кузина, я бренд-менеджер в команде MGVC. Soft Launch позволяет игровой компании проверить, готова ли игра к полноценному запуску. Это пробный запуск для определенной территории, чтобы понять, что стоит поме... |
| 18.10.2022 | Google Ads and Meta Ads Continues to Dominate Remarketing Index Despite Apple’s Privacy Changes: Appsflyer Performance Index 15 | AppsFlyer the global attribution leader released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid c... |
| 18.10.2022 | YouAppi on AppsFlyer’s Performance Index 15 for Remarketing | YouAppi’s Focus on Global Growth in New Markets in and around Gaming and eCommerce Boosted Company Success in 2022 SAN FRANCISCO, CALIFORNIA, USA, October 18, 2022 /EINPresswire.com/ -- YouAppi, a leading performance-based mobile app market... |
| 17.10.2022 | Полезные ссылки, статьи, сервисы и материалы для разработчика игр | Думаю, что из заголовка итак понятно содержимое статьи, но для понимания добавлю еще небольшую расшифровку… В подборке вы найдете 148 различных материала - много статей, ссылок на полезные сервисы, каналы в телеграмме, книги, курсы, бенчмар... |
| 16.09.2022 | Q&A с Ильей Красинским в продуктовом кружке | Недавно в кружке продактов появилась новая рубрика, мы пригласили к себе Илью Красинского. Наши подписчики и мы задавали вопросы Илье, вот что из этого вышло. Ниже транскрибация всех вопросов и ответов, которые накопились за два дня.
0 Обсу... |
| 08.09.2022 | Производство креативов для мобильной игры с нуля | Изначально наш отдел маркетинга создавал большие видеролики про апдейты игры и разные трейлеры. Такой контент хорошо подходит для PR (например, показать на конференции или привлечь внимание игроков), но не для закупки трафика. К тому же был... |
| 31.08.2022 | Grow Better Together at MGS EUROPE: Growth in a Post-ATT World | BERLIN (PRWEB) August 31, 2022
For the first time since 2019, Mobile Growth Association is returning to Berlin, Germany — September 6-8, 2022, for MGS EUROPE — where we will bring together mobile’s most dynamic names for two days of learnin... |
| 14.08.2022 | Apple's App Tracking Transparency Feature Has Caused Small Business' Revenue to Decline 13% | Sophie Webster, Tech Times 14 August 2022, 07:08 pm
Apple has recently changed its privacy rules, and it reportedly has done more harm than good. Apple's Privacy Rules Affected Small Businesses
According to TechTelegraph, Apple's App Tracki... |
| 29.04.2022 | The winners and losers of Apple’s anti-tracking feature | When Apple rolled out its long-awaited, much-hyped privacy update one year ago this week, it was accompanied by an ad that attempted to visualize what the new feature did. In it, there’s a man going about his day, and every time he interact... |
| 29.04.2022 | Advertising is still recovering after a year of AppTrackingTransparency | The news: One year after Apple’s AppTrackingTransparency (ATT) update dramatically changed mobile advertising, the industry is beginning to stabilize and mobile ad spending is on the rise, per a report from AppsFlyer.
By the numbers: In the... |
| 29.03.2022 | SHAREit Amongst The Top 5 Media Sources Driving Non-Gaming Global In-App Purchases In AppsFlyer's Performance Index 14 | SINGAPORE, March 29, 2022 /PRNewswire/ -- SHAREit Group, a global technology company, today announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non... |
| 26.03.2022 | Bushiroad Co., Ltd. “Love Live! School Idol Festival ALL STARS” Story Chapter 37 Additional Notice | Bushiroad Co., Ltd.
“Love Live! School Idol Festival ALL STARS” Story Chapter 37 Additional Notice ……………………………………………………………………………………………
Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President: Yoshihashi Hashimoto) is co-developing wi... |
| 24.03.2022 | Liftoff + Vungle, AppsFlyer Performance Index 14th Edition, Top 10 Multiple Ranks | Liftoff
Liftoff + Vungle, AppsFlyer Performance Index 14th Edition, Top 10 Multiple Ranks
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Liftoff + Vungle ranked in the top 10 in 394 Power rankings / Volume rankings by 5 indicators in the “Performance ... |
| 23.03.2022 | SHAREit Amongst The Top 5 Media Sources Driving Non-Gaming Global In-App Purchases In AppsFlyer's Performance Index 14 | SINGAPORE, March 23, 2022 /PRNewswire/ -- SHAREit Group, a global technology company, today announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non... |
| 23.03.2022 | Bushiroad Co., Ltd. “Love Live! School Idol Festival ALL STARS” “Love Live! Nijigasaki Gakuen School Idol Club” TV Anime 2nd Season Broadcast Commemorative Campaign Notice | Bushiroad Co., Ltd.
“Love Live! School Idol Festival ALL STARS” “Love Live! Nijigasaki Gakuen School Idol Club” TV Anime 2nd Season Broadcast Commemorative Campaign
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Bushiroad Co., Ltd. (Headquarters: Naka... |
| 22.03.2022 | AppsFlyer AppsFlyer publishes a report on the gaming industry-It turns out that the cost of acquiring game app users in 2021 is $ 14.5 billion, and 10% of the budget is migrating from iOS to Android | AppsFlyer
AppsFlyer publishes gaming industry report-Game app user acquisition costs of $ 14.5 billion in 2021 reveals that 10% of budget is moving from iOS to Android
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● Japanese gamers show overwhelmingl... |
| 19.03.2022 | Bushiroad Co., Ltd. Announcement of “Love Live! School Idol Festival ALL STARS” event “Strawberry Dream” | Bushiroad Co., Ltd.
“Love Live! School Idol Festival ALL STARS” Event “Strawberry Dream” Announcement
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Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President: Yoshihashi Hashimoto) is co-developing... |
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| 10.01.2022 | Mobile Monday: Retail App Report, Super Apps, and ATT's Effect on Opt-in Rates | Mobile Monday
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down ... |
| 09.12.2021 | 3 disruptive trends that will shape marketing in 2022 | Jonathan Metrick Contributor
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Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world's leading fintech companies.
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| 25.11.2021 | Топ 11 лучших решений для защиты от скликивания рекламы: возможности и рейтинг | Меня зовут Максим Кульгин, и моя компания clickfraud занимается защитой от скликивания контекстной рекламы в Яндекс.Директ и Google.Ads. Данное направление в России, в последнее время, становится актуальным, а в мире уже давно существуют от... |
| 03.11.2021 | Nativex Ranked Top Global Ad Network on the Appsflyer Index XIII | GUANGZHOU, China, Nov. 3, 2021 /PRNewswire/ -- Nativex, a leading mobile advertising platform, announced today that it ranked as a top 10 global ad network on AppsFlyer's bi-annual Performance Index with strong results in both the gaming an... |
| 21.10.2021 | Mintegral Surges to Become a Top 5 Global Ad Network on AppsFlyer's Performance Index | GUANGZHOU, China, Oct. 21, 2021 /PRNewswire/ -- Mintegral, a leading mobile programmatic advertising platform, announced today that it was featured on AppsFlyer's Performance Index 291 times, 43 of which were Top 3 rankings across all app v... |
