Social context, wherever you go is a ridiculously easy to use mobile app that lets you approve whatever you like and love in your world, and publishes it to FB newsfeed and, which is a map of all your approvals. We have also. Update Sept 2013 - is on a hiatus while the approach and algorithms undergo a change. Currently pivoting from the consumer facing app to a machine learning algorithm and platform that learns from a user's social media behavior to generate an interest graph.