Hyper Personalized App Recommendations
AppMatch is an intelligent, personalized app recommendation service. People begin by taking short quizzes. Based on their answers, AppMatch recommends the perfect apps. 18,000 users have already answered over 1 million questions and have swiped through over 350,000 app "matches." Our approach is entirely new in the advertising world. We model participatory advertising -- one where the users volunteer information for the purposes of targeting ads as opposed to surveilling to collect data to use in targeting ads. This has resulted in dramatically higher clickthrough rates. Standard ad networks might see a clickthrough rate of 1% on average, but our average clickthrough for apps is over 14%. AppMatch does one thing and does it well: we intelligently recommend apps. Our goal is to be used passively by nearly every smartphone user.