Applanga is the product of Mbaas Development Gmbh, operating out of Berlin, Germany. Founded in the midth of 2013 by Christian Stanke und Steffen Römer, Mbaas is focused on developing and selling the Applanga localization platform for app developers. Localization, the translation of software into other languages, is so far a highly manual process that now can be automated with the Applanga platform, making it easier, faster and cheaper to internationalize apps - a matter of days instead of months. With 2.9 million registered mobile app developers and yearly spendings of $11,37 billions for software localization, Applanga covers an attractive market segment with promising revenue potential.