Appetite for Business
https://appetiteforbusiness.com/Back in 2016, Sheryl Newman was tired of the grey faceless world of tech at the height of a major recession in the North East of Scotland and the oil and gas sector she realised the only way to fix this was to create a human centred tech business. Consequently Appetite for Business was born with a mission to get companies as passionate about Microsoft 365 as we were.
Our purpose? Enabling Ambition & Unlocking Potential
What we Do
We support SMEs throughout all stages of the technology adoption journey:
Design and implementation of tailor-made systems,
In-depth training for all users,
Ongoing support (from simple break-fix to complete system optimisations).
Our impact
Sure, world domination is great, but we care about building a business for good and paying it forward too. These are the core principles upon which Appetite for Business was founded. We are a kind business made up of kind people in fact kindness is one of our values.
Work with Us
We have a small yet growing team, 15 of us, who are busy working hard to make magic happen every day. It is a beautiful place which is growing and learning every day and it is amazing to be part of it. This is only the beginning.
Get in touch to find out our open positions.
Overview
Mentions in press and media 6
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 17, 2025 | Scotland's Tech Renaissance: A New Dawn for Innovation and Investment | Scotland is on the brink of a technological renaissance. The Scottish Government has unveiled the Scottish Technology Council, a new initiative aimed at harnessing the power of the nation’s burgeoning tech sector. This council is not just a... |
| Jun 16, 2025 | New Scottish Technology Council Announced | The Scottish Government has announced that a new group – the Scottish Technology Council – will assist Ministers on how to maximise the economic benefits of Scotland’s multi-billion technology sector. The new Council will help shape policy,... |
| Jun 28, 2024 | ScotSoft Reveals Keynote Speakers Ahead of 2024 Event | Scottish tech conference ScotSoft has announced its first batch of speakers, including two of its keynotes by way of futurist Joe Little and ethical hacker, Tom Johnson. The other speakers – among many others – include head of incident resp... |
| Jul 31, 2020 | DIGIT Movers and Shakers: July 2020 | Recruitment Skyrora Astronaut Tim Peake has been appointed to the advisory board of Scottish space startup, Skyrora. Peake joins the Edinburgh-based firm amid an exciting period as it continues development of the Skyrora XL rocket to provid... |
| Aug 6, 2019 | DIGIT Movers and Shakers: July 2019 | Recruitment Tech Nation Hazel Gibbens has joined Tech Nation as entrepreneur engagement manager (EEM) for Scotland – a role that will see her interact with and support technology companies and founders across the country. Gibbens joins Tech... |
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FAQ about Appetite for Business
When was Appetite for Business founded?
Appetite for Business was founded in 2016.
What has the press written about Appetite for Business?
Parsers VC has collected 6 articles mentioning Appetite for Business, among them “Scotland's Tech Renaissance: A New Dawn for Innovation and Investment” (Jun 17, 2025) and “New Scottish Technology Council Announced” (Jun 16, 2025).
Is Appetite for Business still active?
Appetite for Business is probably closed: its latest activity on Parsers VC dates from Nov 5, 2026.