Anzu.io
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Anzu.io

https://anzu.io/
Last activity: 17.06.2024
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Categories: AdTechBrandDataeSportsGamingIndustryMonetizationPlatformTechnologyVideo
Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, and console platforms, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams, opening up colossal new audiences for brands in unprecedented creative ways.

Simultaneously, Anzu empowers game developers and game publishers to introduce sustainable revenue streams that preserve the gamer experience while maintaining full control over gaming environments. Anzu, which operates across all geos and game genres, partners with global advertisers such as Pepsi, Vodafone, and Samsung and game studios such as Ubisoft and Nacon.

The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended, yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen.

Anzu has raised $17 million to date from investors including WPP, Sony Innovation Fund, BITKRAFT Ventures, and HBSE Ventures.

Learn more at https://www.anzu.io/.
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Location: Israel, Tel Aviv District, Ramat Gan
Employees: 11-50
Total raised: $22M
Founded date: 2017

Investors 8

Funding Rounds 2

DateSeriesAmountInvestors
02.02.2021Series A$15.5M-
03.08.2019Series A$6.5M-

Mentions in press and media 46

DateTitleDescription
17.06.2024Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising ExperienceNEW YORK and CANNES, France, June 17, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic...
14.06.2024Anzu and dentsu announce new strategic global partnership to ‘level up’ intrinsic in-game advertisingThe new partnership will offer dentsu clients a more enhanced & wholistic approach to intrinsic in-game advertising while further pushing gaming as an ad medium TEL AVIV, ISRAEL, June 14, 2024 /EINPresswire.com/ -- Anzu, one of the worl...
18.12.2023VCs predict the AI trends that will transform e-commerce in 2024Tech VCs predict the AI trends that will transform e-commerce in 2024 Madeline Stone 2023-12-18T10:00:01Z Share icon An curved arrow pointing right. Share Facebook Icon The letter F. Facebook Email icon An envelope. It indicates the ability...
08.12.2023The 16 hottest adtech companies of 2023Chalice Custom Algorithms; MiQ; Applovin Chalice Custom Algorithms; MiQ; Applovin This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. 2023 was a tough year for adtech companies with ...
28.02.2023Дом-2: строим стартап на миллион долларов 💵 в режиме реального времениВсем привет, меня зовут Роман Стручков и сегодня мы запускаем стартап на миллион. Прямо здесь и прямо сейчас. Brand in the game. Advertising platform for Steam focused indie game developers. Вот тут можно полистать наш питч. (Я забыл предуп...
01.02.2023Anzu secures patent for ad viewability in 3D environmentsAnzu has secured a patent for its advanced in-game ad tracking technology. Read more here.
29.07.2022IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising EnvironmentsThe collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments SINGAPORE, SYDNEY and MUMBAI, India, July 29, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS),...
01.06.2022Anzu expands partnership with Microsoft AzureAnzu will make its SaaS in-game ad solution available on Azure for developers and advertisers. Read more about the partnership here.
08.12.2021Anzu Special Acquisition I : Announces Forward Purchase Agreements of Up to $120 million and further $120 million right of first offer on potential private placement - Form 8-KAnzu Special Acquisition Corp I Announces Forward Purchase Agreements of Up to $120 million and further $120 million right of first offer on potential private placement December 7, 2021 TAMPA - Anzu Special Acquisition Corp I (the "Com...
08.12.2021Anzu Special Acquisition Corp I Announces Forward Purchase Agreements of Up to $120 Million and Further $120 Million Right of First Offer on Potential Private PlacementAnzu Special Acquisition Corp I (the “Company” or “ANZU”), today announced the signing of forward purchase agreements with certain institutional investors, anchored by Arena Capital Advisors, LLC and Fir Tree Partners, for up to $120 millio...
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