Tags:BrandClothingConsumerContentDesignFashionMarketMarketingOnlineSales
Heritage brand relaunch Anne Fogarty was an iconic American fashion designer from the 1950's through the 70's. She is credited with creating the "American Look" and is a coveted brand among vintage enthusiasts. We are currently relaunching the label with a unique marketing and sales strategy that focuses on bringing smaller collections more frequently to the market. The strategy takes into consideration changing consumer behavior and involves selling apparel for current season versus the traditional fashion calendar. Online sales will be presented via in-house editorial content related to the history of the designer, the brand and the eras that Anne Fogarty designed during.