Platfrom for testing effectiveness of advertising campaigns Mid-range brands often fail to engage with marketing agencies for reasons of low effectiveness. Anarkista endeavours to address this rudimentary marketing dilemma?effectiveness. With a toolbox of media innovations, Anarkista provides a solution for antiquated practices using a proprietary B2B platform, where brands could write marketing briefs and find agencies who could create content to demonstrate instant traction. Brand managers and chief marketing officers could connect with advertising agencies and content producers to determine engagement parameters for testing ideas first, before engaging in long-terms plans or massive media buys. Engagement between brands and agencies on the platform is set to video-based content, the production of which could be relatively inexpensive. In an audience engagement model, parameters for success are based on how the audience engages with a brand and its message with inputs from market intelligence.
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