AnalyticsIQ is the leading offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day - whether at home as consumers or at work as professionals.
Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, data scientists and marketers rely on our data to build better models and fuel personalized experiences across channels.
For B2B marketers, our first-of-its-kind BusinessCore database, provides unprecedented insight into not just businesses and accounts, but also individual employees. By linking an individual’s professional profile at work to their consumer profile at home, companies can accelerate their B2B marketing and sales efforts while building long-standing customer relationship.
Recognized as “Best Predictive Analytics Solution”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience, so we speak geek! Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, data scientists and marketers rely on our data to build better models and fuel personalized experiences across channels.
For B2B marketers, our first-of-its-kind BusinessCore database, provides unprecedented insight into not just businesses and accounts, but also individual employees. By linking an individual’s professional profile at work to their consumer profile at home, companies can accelerate their B2B marketing and sales efforts while building long-standing customer relationship.
Recognized as “Best Predictive Analytics Solution”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience, so we speak geek! Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
Location: South Africa, North West, Atlanta
Employees: 51-200
Total raised: $15M
Founded date: 2007
Investors 1
Date | Name | Website |
- | Boathouse ... | boathousec... |
Funding Rounds 1
Date | Series | Amount | Investors |
06.09.2019 | - | $15M | - |
Mentions in press and media 19
Date | Title | Description |
08.07.2024 | AnalyticsIQ Maps Oracle Audiences to Direct Replacements for Platforms and Advertisers | Former users of Oracle Data Cloud can now map majority of Oracle audiences directly to replacements in major contributor’s taxonomy ATLANTA, GA, UNITED STATES, July 8, 2024 /EINPresswire.com/ -- AnalyticsIQ, the leading provider of people-b... |
04.06.2024 | HealthVerity Enhances Provider Diversity and Diagnosis Index with AnalyticsIQ Ethnicity Insights | HealthVerity to offer AnalyticsIQ race and ethnicity data linked to over 2 million NPIs We are now able to provide insights into the race and ethnicity of approximately 85% of all healthcare providers in the nation’s largest healthcare data... |
10.04.2024 | AnalyticsIQ Announces Release of Actionable Data Offering Insight into Consumer Marketing Channel Preference & Behaviors | Marketers can now improve campaign effectiveness with reliable insight into likely consumer channel activity with ChannelIQ predictive intelligence ATLANTA, GA, USA, April 10, 2024 /EINPresswire.com/ -- AnalyticsIQ, the leading provider of ... |
22.02.2024 | AnalyticsIQ Launches Healthcare Data Offering Connecting National Provider Identifiers (NPI) to Consumer Marketing Data | Organizations can now view a healthcare provider as a person by enriching NPI data with demographics, psychographics and employment information With AnalyticsIQ's enriched NPI data, marketers no longer see healthcare providers as entities, ... |
06.02.2024 | AnalyticsIQ and Claritas Expand Partnership to Boost Results for Financial Services Marketers with P$YCLE Premier | Financial services marketers and data users can now access P$YCLE Premier Segments via AnalyticsIQ Our partnership with AnalyticsIQ furthers our joint ability to boost ROI for marketers. AnalyticsIQ is expanding to include P$YCLE Premier in... |
28.11.2023 | Embracing SDOH Data Monitoring for Transformative Healthcare | Christine Lee, Head of Health Partnerships at AnalyticsIQ Understanding the multifaceted dimensions of patient wellness goes beyond the medical symptoms presented in a clinical setting. In order to maximize positive patient outcomes, health... |
28.06.2023 | AnalyticsIQ Makes Predictive Data Available in Databricks Marketplace | Leading predictive data & analytics innovator, AnalyticsIQ, makes people-based B2C and B2B data available in Databricks Marketplace via LiveRamp We are so excited to make our data available in the Databricks Marketplace via LiveRamp. Th... |
03.03.2023 | Startups in the fashion/retail data space that you should know | They include RetailNext, True Fit, CARTO, MakerSights, EDITED, and Stylumia There's no denying that AI is becoming a bigger factor in the retailer space: a recently released survey of IT decision-makers in the space found that 71% of retail... |
11.01.2023 | Martech Interview with Curtis Marshall, SVP of Business Data Partnerships at AnalyticsIQ | When two powerful subject matters, cognitive psychology, and data science are blended together, powerful analytics come through! Combining cognitive psychology and data science allows companies to develop a deeper understanding of not only ... |
07.11.2022 | Data Innovator AnalyticsIQ Launches Connection+ to Help B2B Brands Identify Businesses & the People Leading Them | Connection+ Delivers the Richest Source of Real-Time B2B2C Linkage Data Including Over a Thousand Attributes at the Business, Professional and Personal Level Marketing teams are using the Connection+ for better targeting and cross-selling. ... |
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