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易观打造了以海量数字用户资产及算法模型为核心的大数据分析工具、产品及解决方案，可以帮助企业高效管理数字用户资产和对产品进行精益化运营，有效升级业务，从而实现收入增长，成本降低和效率提升，并显著规避经营风险。
Mentions in press and media 20
| Date | Title | Description |
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| Oct 10, 2025 | Digital payments add to joy of traveling in China | The eight-day National Day and Mid-Autumn Festival holiday saw a surge in inbound tourism, with foreign visitors increasingly embracing Chinese mobile payment tools as part of their travel experience, among other measures to this end, such ... |
| Aug 18, 2023 | Luckin Coffee dethrones Starbucks in China | Starbucks may be the largest coffee chain in the world, but in China, it’s now left to play second fiddle to Luckin Coffee, which has officially claimed the title of China’s largest branded coffee chain. After surpassing Starbucks in domest... |
| Jul 1, 2021 | Livestream platform Qinker nets Series A while travel bookings surge | Travel livestream startup Qinker netted eight figures in yuan for its Series A investment round from Frees Fund. With a strong foundation on Douyin, Qinker will use the new funds to ramp up its presence on other livestreaming platforms like... |
| Feb 22, 2021 | China Enlists Ant-backed MYbank in Expanding Digital Yuan Trial China Enlists Ant-backed MYbank in Expanding Digital Yuan Trial | (Bloomberg) -- Ant-backed MYbank will join China’s digital yuan trial as the central bank charges ahead with rolling out an electronic currency system that could uproot the country’s payments landscape. MYbank’s service will soon be introdu... |
| Jan 8, 2021 | Huawei’s spat with Tencent over revenue sharing highlights tensions in game distribution | Chinese telecom and smartphone giant Huawei removed all of Tencent’s mobile games from its app store on January 1 over a dispute about revenue sharing. Although Huawei reinstated the games soon after, the spat between two of China’s mightie... |
| Nov 9, 2020 | The race to be China’s top fintech platform: Ant vs Tencent | As Ant Group seizes the world’s attention with its record initial public offering, which was abruptly called off by Beijing, investors and analysts are revisiting the fintech interests of Tencent, Ant’s arch rival in China. It’s somewhat co... |
| Apr 26, 2020 | ByteDance launches e-signature platform, competing with Alibaba, Tencent in SaaS space | ByteDance, the company behind short-video app TikTok, has recently introduced a new electronic signature and document management application, called Dianzi Qian, or “Let’s Sign” in English, as the adoption of e-signatures accelerates among ... |
| Sep 4, 2019 | Exclusive | Alibaba to complete USD 2 billion buyout of NetEase Kaola this week | E-commerce behemoth Alibaba is set to wrap up its USD 2 billion acquisition of NetEase’s cross-border retail platform Kaola within this week, 36Kr has learned from people close to the deal on Wednesday, marking a drastic reversal in the dea... |
| Aug 22, 2019 | Alibaba’s USD 2 billion acquisition of NetEase’s cross-border e-commerce site is off, reports say | Though Alibaba was in talks with NetEase to acquire the cross-border e-commerce platform Kaola, the two companies failed to agree on a price and the deal is off, multiple Chinese news sites reported this week. During a meeting on Tuesday, N... |
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FAQ about 易观分析
What has the press written about 易观分析?
Parsers VC has collected 20 articles mentioning 易观分析, among them “Digital payments add to joy of traveling in China” (Oct 10, 2025) and “Luckin Coffee dethrones Starbucks in China” (Aug 18, 2023).
Is 易观分析 still active?
Yes, 易观分析 is active; its latest activity on Parsers VC dates from Jan 17, 2026.