AMC Global

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http://www.amcglobal.com/

Last activity: 05.08.2026

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Categories: AgencyAssistedFirmLearnMarketMeasurementOptimizeProductResearchTools

AMC Global is a company that specializes in product launch with an innovative suite of tools that span the full product lifecycle. The company’s proprietary PFU™ (Purchaser Follow-up) tool was developed early on to capture insights from real purchasers of new or restaged products immediately following launch.
A successful pricing analysis can significantly increase sales, result in better cooperation with suppliers, and boost revenue. There are different pricing strategies to choose from but some of the more common ones include value-based pricing, competitive pricing, price skimming, cost-plus pricing, penetration pricing, economy pricing and dynamic pricing.

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144

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1.55K

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Overview

Location

United States, Pennsylvania, Whitpain Township

Employees

11-50

Founded date

1989

Mentions in press and media 20

Date	Title	Description
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May 21, 2026	AMC Global expands team and promotes staff to support company growth and enhance client services	Promotions reflect AMC Global’s continued investment in launch research expertise, client partnership and operational leadership We continue to invest in the people who help drive our business forward every day.” — Ken Roshkoff, President a...
May 12, 2026	AMC Global strengthens qualitative research capabilities with appointment of Abby Miller	Miller brings deep client-side innovation experience and a hands-on qualitative approach to support AMC Global’s growing qualitative research practice AMC Global has built a strong reputation for helping brands navigate complexities of the ...
Apr 20, 2026	AMC Global releases new guide on de-risking packaging decisions	New e-book outlines key pressures, common failure points and a market research-driven framework for evaluating packaging performance There’s a tendency to treat packaging as a design decision, when in reality it’s a business decision with d...
Jan 15, 2026	AMC Global expands ResponseCash® Purchaser Follow-Up (PFU™) solution with AI-moderated interviews	PFU QualClips-AI™ adds fast, in-the-moment qualitative depth to launch-phase insight Early in launch, teams are not just looking for confirmation, they're looking for direction. This approach helps brands understand what's resonat...
Sep 18, 2025	AMC Global appoints Lorraine Gipson as Vice President of Sales & Business Development	Gipson to accelerate growth for VerifiedViews™, AMC Global’s rapid-response solution for capturing high-quality, purchase-verified product reviews Lorraine is a proven sales leader with an understanding of what drives consumer action... her...
Jul 21, 2025	AMC Global Conducts Multi-Phase Consumer Research to Support Egglife Foods’ Expansion into the Pasta Category	Study validates consumer demand for high-protein, low-carb pasta alternative made from eggs AMC Global’s research helped us validate our vision and refine the product based on real consumer feedback. We’re excited by the opportunity to deli...
Apr 7, 2025	AMC Global’s New VerifiedViews™ Program Delivers Ratings & Reviews from Verified Purchasers at Product Launch	VerifiedViews™ complements AMC’s proprietary ResponseCash® PFU™ solution for immediate, authentic consumer feedback We're thrilled to introduce VerifiedViews™ to the marketplace, offering product manufacturers the ability to collect ra...
Jan 16, 2024	Survey by New Culture Reveals Growing Interest in Animal-Free Mozzarella Among Omnivores	A recent survey conducted by AMC Global and alt-dairy startup New Culture has uncovered a significant interest in animal-free mozzarella cheese among a diverse group of consumers, including omnivores, flexitarians, and vegans. The study hig...
Dec 1, 2023	Consumers Have Intentions to Limit Their Alcohol Intake in the New Year	New wave of ongoing consumer behavior study from AMC Global and OpinionRoute looks at current American views and attitudes about alcohol consumption Of those who consume alcohol, 62% will try to limit their alcohol consumption in some way i...
Aug 10, 2023	How Price Increases and Inflation Continue to Impact Consumer Behavior	AMC Global and OpinionRoute have release a second wave of research examining shopping behavior during continuing inflation in the marketplace The new findings show significant drops in perceived price increases across multiple consumer pack...
Apr 20, 2023	AMC Global expands team and promotes staff to keep up with company growth	Custom market research firm AMC Global adds data visualization specialist and new project director, promotes internal team We have a commitment to maintain a high level of quality and service, and our new team members will help us grow that...
Feb 22, 2023	AMC Global Commissions 3D Mural as Return-to-Office Initiative	Nate Baranowski Market research firm AMC Global takes unique approach in welcoming staff and clients back into the office after remote working during the pandemic This mural is just one step toward creating fun reasons to physically return ...
Feb 1, 2023	AMC Global and OpinionRoute Release New Data: Impact of Price Increases on Consumer Behavior	Study examines current shopping behavior during period of inflation and consumer opinions about who is responsible for increased CPG product prices The study examines what consumers hold responsible for price increases such as ingredient su...
Oct 20, 2022	Study Shows What Consumers Expect Regarding Corporate ESG Initiatives	AMC Global and OpinionRoute’s ongoing consumer behavior study shows how corporate ESG initiative implementation and communication impact consumers Social initiatives should be prioritized by companies through funding and involvement, includ...
Oct 6, 2022	New Study Uncovers Generational Attitudes About Corporate ESG Initiatives	AMC Global’s ongoing consumer behavior study shows corporate environmental, social and governance issues most impactful to Gen Z and Millennials Gen Z and Millennials select social issues as “most important” more, particularly for mental he...
Sep 29, 2022	AMC Global and OpinionRoute Release New Data on Impact of Corporate ESG Initiatives on Consumer Behavior	Ongoing market research study sheds light on consumer priorities, feelings and behaviors surrounding critical environmental, social and governance issues Consumers cite the top environmental issue as 'making changes in processes to pre...
Aug 11, 2022	New AMC Global White Paper Explores How Sustainable Practices Impact Shopper Behavior	Ongoing research into consumer behavior shows complex sentiments and brand perceptions surrounding sustainability practices In this new paper, we wrapped up key insights from our ongoing study to help brands understand how shifts to environ...
Jun 30, 2022	Consumers seek sustainable products, but may not be willing to pay the price	AMC Global’s ongoing research shows many consumers want sustainable products but price remains the top consideration when making a purchase decision BLUEBELL, PA, USA, June 30, 2022 /EINPresswire.com/ -- AMC Global (an international custom ...
Jun 28, 2022	AMC Global hires five new research and project management team members	Custom market research firm, AMC Global, adds new talent to continue its high level of customer service and market research expertise for global brand clients Our new team members are perfectly suited to help us continue providing comprehen...

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FAQ about AMC Global

When was AMC Global founded?

AMC Global was founded in 1989.

What has the press written about AMC Global?

Parsers VC has collected 20 articles mentioning AMC Global, among them “AMC Global expands team and promotes staff to support company growth and enhance client services” (May 21, 2026) and “AMC Global strengthens qualitative research capabilities with appointment of Abby Miller” (May 12, 2026).

Is AMC Global still active?

Yes, AMC Global is active; its latest activity on Parsers VC dates from Aug 5, 2026.