altr is a digital fashion platform dedicated to unlocking the value of cultural heritage, archive collections, and vital historic narratives. We help our partners unlock the value of existing assets by digitising, showcasing, and commercialising fashion archives, powered by web3 technology. altr is backed by the leading fashion tech company Farfetch and the leading web3 accelerator Outlier Ventures. The value of fashion archives, until now, has been trapped in their physicality. altr’s mission is to preserve fashion heritage by giving it new life and attaching contemporary relevance in digital spaces, through elevated luxury experiences and digital savoir-faire. altr’s vision is to sensitively propel the longevity of fashion heritage, make it accessible to the digitally-focused generation and generations to come, celebrate culture and individuality in fashion, and inspire future generations of creativity.
Location: United Kingdom, England, London
Employees: 1-10
Founded date: 2022
Mentions in press and media 1
| Date | Title | Description |
| 08.03.2023 | Meet the rising female founders building the Metaverse | At FOV Ventures we believe that the Metaverse is a generational evolution of the Internet. It’s a fundamental shift in the way we think about building applications, services, and products that move beyond today’s static media on 2D screens ... |