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| Feb 27, 2017 | How corporate innovation centers make companies competitive | One of the most famous advertisements in history, the “Kodak Moment,” symbolized much more than a brand. It was a mantra of life, one that united pictures, memories, and nostalgia.
The new “Kodak Moment” is that moment when executives miss ... |
| Dec 29, 2016 | Self-Driving Cars Are Here, Are You Ready? | There are over 22 automakers and 34 hardware/software companies working in some way on self-driving cars. At least, that was the count when I released my latest technology report tracking the industry, “The State of Autonomous Vehicles.” Si... |
| Dec 28, 2016 | A pre-CES 2017 look at the state of autonomous vehicles | The race to autonomous or self-driving cars is on. 2016 was the year that we not only lost some of our most beloved artists, we also witnessed startups and automakers put the pedal to the metal to get the attention of industry influencers, ... |
| Oct 18, 2016 | 3 ways chatbots deliver ROI for customer service | Marketing pros always like to talk about the cool factor. In advertising it drives curiosity. In a new product it creates demand. But with the cool factor for customer engagement, the proof is in the plateau — the plateau of productivity th... |
| Apr 18, 2016 | Why Comcast and GM need to be more like Netflix and Uber to survive | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Technology is evolving right before our eyes. The... |
| Apr 18, 2016 | Why Comcast and GM need to be more like Netflix and Uber to survive | Technology is evolving right before our eyes. The things we have taken for granted, like messaging, are now becoming central in how people converse with businesses. Tech companies like Amazon, Netflix, Airbnb, Uber, Tesla, and WhatsApp are ... |
| Mar 29, 2016 | Hoosuite Adds Sales Prodigy To Help You With Social Selling | Hootsuite announced that it has acquired Sales Prodigy, a mobile app aimed at helping sales organizations tap into social selling opportunities.
The app, which was previously part of Hootsuite’s App Directory, surfaces selling opportunities... |
| Jan 11, 2016 | SA's consumers suspicious over data use | Companies need to ensure they tailor their engagements with customers regarding data assurance, says Verint.
Some 41% of consumers in SA are suspicious about the way in which their data is used by companies.
This is according to a Verint Sy... |
| Oct 5, 2015 | Why Businesses Back Innovation Centers | Brian Solis Contributor
Brian Solis is a principal analyst at Altimeter Group and the author of X, The Experience When Business Meets Design.
Silicon Valley is the capital of global innovation, but it’s not just for startups anymore. Now bi... |
| Sep 3, 2015 | Your Connected Product Could Be Your Best Customer Engagement Tool | Brian Solis is a digital analyst, anthropologist, futurist and author of X, What’s the Future of Business (WTF), Engage! and The End of Business As Usual.
In a time when connectedness is part of everyday life and people have become online m... |
| Jul 25, 2015 | M&A roundup - week ending 7/25/15 | Dropbox bought Clementine; FanDuel purchased Kotikan; Google acquired Pixate; eBay bought Twice
Event management platform Events.com purchased online registration provider EventsOnline. No financial terms of the acquistion were disclosed.
E... |
| Jul 24, 2015 | Tech.Co’s Deals Roundup: Voxel8, Noodle, IBM | Here is today's edition of Tech.Co's daily roundup of fundings, acquisitions, and IPOs. To save you time, you can now get this delivered directly to your inbox – learn more.
Let us know if we've missed anything, and we'll make sure to have ... |
| Jul 22, 2015 | 9 tips for how big companies can compete with startups (hint: Innovate or die) | The startup landscape can be a double-edged sword in the business world: either the company is going to disrupt the entire landscape or it’s going to inspire. But what seems to have corporations terrified is how to wrap their heads around t... |
| Jul 22, 2015 | Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop | Technology research firm Altimeter Group has been acquired by brand and marketing strategy consultancy Prophet. While financial terms of the deal were not disclosed, it’s likely that Prophet bought Altimeter to add more expertise to its ran... |
| Jul 22, 2015 | Consulting Firm Prophet Acquires Altimeter Group | Altimeter Group, which is known for its research in areas like social media, the Internet of Things and data privacy, has been acquired by Prophet.
Altimeter was founded in 2008 by CEO Charlene Li (pictured above), previously an analyst at ... |
| Jun 23, 2015 | Daily funding roundup - June 23, 2015 | Credit Karma scores $175M; Crosscut Ventures raised $75M; Jelli landed $21M
Venture capital firm CrossCut Ventures raised a new venture fund, its third overall, worth $75 million, it was announced on Tuesday. While CrossCut was originally t... |
| Feb 24, 2015 | Obama for America’s tech team sets sights on making mobile retail easier | Cyrus Farivar reader comments 23 with 16 posters participating
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A new startup, Modest, has created a platform that lets businesses build better smartphone-based retail apps.... |
| Jul 23, 2014 | People are more important than technology, according to new Altimeter Group study | The Altimeter Group has just released The 2014 State of Digital Transformation, its second report on the topic this year. Principal analyst Brian Solis spent time researching and interviewing leading businesses from different industries to ... |
| Jul 23, 2014 | People are more important than technology, according to new Altimeter Group study | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The Altimeter Group has just released The 2014 St... |
| May 15, 2014 | Digital disruption is forcing businesses to change how business is done | Social, mobile, real-time, cloud, geo-loco, ephemeral, wearable, AR, makers, sharing economy, beacons, IoT, second screen.
Walk into any coffee shop in San Francisco and you’ll hear one or more of these buzzwords voiced more than you’ll hea... |
| May 15, 2014 | What to Think Ep 4: How Steve Jobs would feel about Apple acquiring Beats | Apple might be buying Beats Electronics, the headphone and streaming-music company founded by rock impresario Jimmy Iovine and rapper/producer/businessman Dr. Dre.
Would this acquisition of an unquestionably successful marketing operation —... |
| Dec 4, 2013 | FTC to native ads: Wear a sponsor’s hat | Native advertising is one of the Biggest New Things in that realm, but now the U.S. Federal Trade Commission (FTC) is pointing out that the genre needs to avoid being just another version of a very old game: Let’s deceive the customer.
Alth... |
| Jul 31, 2013 | A Book in 5 Minutes: The Seven Success Factors of Social Business Strategy | Don’t have time to read? Here’s a quick but comprehensive summary of “The Seven Success Factors of Social Business Strategy” by Brian Solis and Charlene Li, released on July 17.
Who should read this: While intended for social media teams at... |
| Jul 17, 2013 | It's time for social media to grow up | This is a guest post by digital analyst Brian Solis
It’s about time that social media and social business grew up. When Charlene Li, my colleague at Altimeter Group, and I ask strategists what their social business approach looks like, we u... |
| May 17, 2013 | New ‘Social’ Businesses Want To Know All About You—No Thanks! | Marc Benioff, Salesforce.com‘s hyperbolic CEO, has been telling anyone who will listen that the “sudden convergence of cloud, social and mobile spheres” is forcing – and allowing – companies to connect with customers in new ways, and to lis... |
| Nov 27, 2012 | Making sense of the Cyber Monday disconnect between social networks and sales | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Facebook was either an amazing driver of purchase... |
| Nov 27, 2012 | Making sense of the Cyber Monday disconnect between social networks and sales | Facebook was either an amazing driver of purchases and traffic over the holiday shopping weekend or a complete non-factor. So which is it?
The truth is likely somewhere in the middle, despite data sets that point us toward completely opposi... |
| Oct 8, 2012 | Remaking MySpace: How Tim and Chris Vanderhook are turning around the web’s biggest joke | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
A radio DJ in my hometown recently mocked a calle... |
| Aug 10, 2012 | Defusing the Corporate Social Media Timebomb | Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails. These companies are strolling unprotected through a minefield that might one d... |
| Jul 27, 2012 | Google+ uniques grew 66 percent in 8 months | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Well, would you look at that. Google+, the oft-cr... |
| Jul 26, 2012 | Facebook hopes to rewrite its sad financial narrative with strong Q2 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Facebook will try to turn its story around today.... |
| Jul 25, 2012 | Keen On… Jeremiah Owyang: Why The Internet Is No Longer A Conversation [TCTV] | Once upon a time, we were told that markets are “conversations”. But that’s all changed. At least if you listen to Jeremiah Owyang, a much respected “Internet Analyst” at the Altimeter Group. As Owyang explained to me when he came into our ... |
| Jul 24, 2012 | With Promoted Updates, Foursquare helps advertisers push people into stores | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
After three-plus years, 20 million members, and 2... |
| Jul 5, 2012 | Traffic and navigation app Waze drives past 20 million users | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
People-powered traffic and navigation application Waze is mightier than ever after having doubled in size in six months. Today, the fou... |
| Jun 29, 2012 | Google+ for tablets is the mobile app Facebook should have designed | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Google+ is better than Facebook — at mobile.
Google released a tablet version of its mobile application for the Google+ social network ... |
| Jun 28, 2012 | It’s Sergey’s world and we’re all just living in it | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Larry Page has lost his voice — literally, and perhaps figuratively too. At Google’s I/O conference, the company’s yearly event for maj... |
| Jun 27, 2012 | Google adds public transit data to Maps API | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Public transit data, a key piece of the Google Maps experience, will soon find its way into third-party applications as the map-making ... |
| Jun 27, 2012 | Google unveils $199 Nexus 7 tablet | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Google’s first branded tablet, the Nexus 7, has made its official debut, following months of speculation and leaks.
Today, Google direc... |
| Jun 20, 2012 | Facebook Adds App Subscription Payment Model | After its disappointing IPO last month cast doubts on the company’s ability to monetize its vast user base, Facebook today announced a subscription pricing model – potentially adding a recurring source of revenue for itself – and for develo... |
| Jun 12, 2012 | How Starbucks is turning itself into a tech company | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The coffee was brewing as usual, and patrons were as caffeine-crazed as any other day, but something curious was happening behind the s... |
| May 18, 2012 | Can Facebook stay cool now that it’s an enormous public corporation? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
“A million dollars isn’t cool. You know what’s co... |
| May 17, 2012 | Confirmed: Facebook sets $38 share price for largest tech IPO in U.S. history | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Status update: Facebook has priced its shares at ... |
| May 17, 2012 | Facebook to reengineer the IPO with all-night hackathon | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
To prove that the “Hacker Way” is alive and well ... |
| May 9, 2012 | Watch out, investors: Facebook says mobile users could hurt revenue | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Just days into Facebook’s investor roadshow and a... |
| Mar 29, 2012 | Better search said to be in the works at Facebook | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Above: Photo of Mark Zuckerberg's desk after anno... |
| Mar 29, 2012 | Better search said to be in the works at Facebook | Above: Photo of Mark Zuckerberg's desk after announcing the Facebook IPO.
Seek and you shall find. That’s the promise of an improved Facebook search engine said to be in works at the world’s largest social network.
“Search, really functiona... |
| Mar 27, 2012 | Coping With Twitter’s Unfollow Bug | If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have cau... |
| Mar 20, 2012 | Zuckerberg a no-show at pre-IPO analyst meeting | Mark Zuckerberg may have completed the ultimate power play in nabbing a majority of Facebook’s voting rights, but the youthful chief executive would apparently prefer to take a back seat as his social networking company courts analysts and ... |
| Mar 20, 2012 | Zuckerberg a no-show at pre-IPO analyst meeting | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mark Zuckerberg may have completed the ultimate p... |
| Jan 3, 2012 | Storify Curation Tool Adds Conversation With Livefyre Comments | Storify, the Twitter and multi-media curation service that’s taken the indie and mainstream media worlds by storm, finally added the ability to post comments on stories tonight with the experimental addition of independent commenting platfo... |
| Aug 2, 2011 | Sponsored Post: 9 Social Marketing Insights for CMOs from Leading Social Experts | Editor’s note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like t... |
| Feb 5, 2011 | Social Commerce And The New Rules For Local Businesses | Editor’s note: Guest writer Craig Donato is the CEO of Oodle, a social maretplace that powers the Facebook Marketplace.
Ecommerce today is imbued with the same DNA that runs through Google. It’s automated. It’s algorithmic. It’s certainly n... |
| Nov 2, 2010 | Why Oracle Bought E-Commerce Company ATG | Today Oracle announced its intent to acquire e-commerce company ATG. In addition to typical online retail features, ATG offers analytics, click-to-call and call tracking features that will compliment Oracle’s own offerings. Forrester‘s Sure... |
| Oct 25, 2010 | Analyst: Enterprises Forging Ahead While Vendors Fail to Innovate | Altimeter Group analyst and co-founder R. “Ray” Wang, whom we quote often here, wrote a new post on enterprise technology trends. Most of them will be familiar to regular readers of this blog, but here’s one that I think is worth highlighti... |
| Oct 19, 2010 | 2 Ways to Bring Activity Streams to Any App | Well, almost any browser based app anyway. Socialcast announced today a new product called Socialcast Reach. Reach will bring Socialcast streams into SharePoint or any other application that supports HTML and JavaScript. Socialcast is tryin... |
| Oct 18, 2010 | Ray Ozzie Steps Down From Key Role at Microsoft | Microsoft announced today that Chief Software Architect Ray Ozzie is stepping down from his position. Although Microsoft does not intend to replace Ozzie, he will assist in transferring his responsibilities during a transition period before... |
| Oct 4, 2010 | Does Sharepoint’s Lag Mean an Opening in Multi-Billion Content Management Market? | The word is out that Sharepoint 2010 is not getting the adoption that Microsoft had expected. The slow gain reflects the business cycles of license renewal but also means a turning point in the market and a multi-billion market opportunity ... |
| Oct 1, 2010 | Amazon Launches Facebook e-Commerce Store | Amazon has just launched a Facebook e-commerce store, but sadly it’s not a Facebook-enabled version of Amazon.com. Instead, the new store is integrated into Procter & Gamble’s Facebook page for Pampers. Yes, Pampers diapers.
Amazon’s fi... |
| Sep 9, 2010 | Microsoft Releases Dynamics CRM 2011 Beta | News Microsoft Releases Dynamics CRM 2011 Beta By Kurt MackieSeptember 09, 2010
Microsoft today released a beta of its upcoming customer relationship management (CRM) solution.
Microsoft Dynamics CRM 2011 can now be installed as a beta for ... |
| Sep 9, 2010 | Microsoft Releases Dynamics CRM 2011 Beta | News Microsoft Releases Dynamics CRM 2011 Beta By Kurt MackieSeptember 09, 2010
Microsoft today released a beta of its upcoming customer relationship management (CRM) solution.
Microsoft Dynamics CRM 2011 can now be installed as a beta for ... |
| Aug 26, 2010 | What does RIM Need to Do to Stay Relevant in the Enterprise? | It’s no secret that RIM is in trouble on Wall Street as it loses out in the consumer market to Android vendors and Apple. But what about RIM’s core competency, the enterprise? We’ve been covering the rapid adoption of Android and especially... |
| Jul 7, 2010 | TechCrunch TV: Keen On… Connectivity, with Clay Shirky and Charlene Li | In this guest post, author Andrew Keen introduces the second episode of his TechCrunch TV show, Keen On…
If the Web 2.0 age of the first decade of the 21st century was about user-generated-content, the Social Media age of the second decade ... |
| Jun 15, 2010 | Cisco Gets Presence – Video Crucial To Collaboration Play | Cisco has launched its own enterprise collaboration platform that puts it in league with multiple other providers that are here in force at the Enterprise 2.0 conference in Boston this week.
Cisco’s collaboration suite is focused on video a... |
| Jun 11, 2010 | Will the cloud have its own Deepwater Horizon disaster? | reader comments 46 with 40 posters participating
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A new Pew Internet survey of 900 Internet experts leads with a headline finding that will surprise few: the experts largely... |
| Jun 11, 2010 | Majority of Tech Experts Think Work Will Be Cloud-Based by 2020, Finds Pew Research Center | The majority of technology experts responding to a recent Pew Research Center survey believe that cloud computing will be more dominant than the desktop by the end of the decade. Undertaken by the Pew Research Center and Elon University as ... |
| May 26, 2010 | Ballmer Thumbprints Seen in Microsoft E&D Shakeup | News Ballmer Thumbprints Seen in Microsoft E&D Shakeup By Herb TorrensMay 26, 2010
Microsoft is shaking up its Entertainment and Devices Division (E&D) with the departures of two veteran executives.
The reorganization at the top is ... |
| May 26, 2010 | Ballmer Thumbprints Seen in Microsoft E&D Shakeup | News Ballmer Thumbprints Seen in Microsoft E&D Shakeup By Herb TorrensMay 26, 2010
Microsoft is shaking up its Entertainment and Devices Division (E&D) with the departures of two veteran executives.
The reorganization at the top is ... |
| May 19, 2010 | Like Facebook, Starter Edition: Togetherville Launches for Kids (and Parents) | Togetherville is a new social networking site launching today that’s aimed at young children under 10-years-old. Although some parents may balk at the idea of children this young establishing a social networking identity and presence, the p... |
| May 13, 2010 | How Facebook And Twitter Are Changing Business Models, Shaping Brand Identity [Video] | Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. While some have found ... |
| Apr 19, 2010 | 10 questions to ask before buying iPad | On Friday night, I bought an iPad nearly three months after giving 12 reasons why I wouldn't. An unexpected reason came up: My wife's MacBook Pro died. I reckoned she could temporarily use the tablet (which cost way less than any new Mac la... |
| Feb 8, 2010 | Will SAP CEO Shakeup Lead to a Unified Cloud Computing Strategy? | The rise of cloud computing looks like it has lead to the fall of SAP CEO Léo Apotheker, who resigned over the weekend.
It’s not that cloud computing has been absent at SAP. There are a number of efforts underway. But it’s the lack of any u... |
| Jan 5, 2010 | Gartner Acquisition is Good for the Independent Analyst Firms | Gartnerhas acquired the Burton Group for $56 million.
The purchase is another example of how the analyst community is becoming increasingly homogeneous, dominated by a handful of firms such as Forrester and IDC. And it points to a growing d... |
| Oct 9, 2009 | Microsoft and Capgemini Ink ERP Partner Deal | News Microsoft and Capgemini Ink ERP Partner Deal By Kurt MackieOctober 09, 2009
Microsoft and Capgemini announced a partnership deal on Friday that aims to better integrate Microsoft's software with SAP's enterprise resource planning (ERP)... |
| Oct 9, 2009 | Microsoft and Capgemini Ink ERP Partner Deal | News Microsoft and Capgemini Ink ERP Partner Deal By Kurt MackieOctober 09, 2009
Microsoft and Capgemini announced a partnership deal on Friday that aims to better integrate Microsoft's software with SAP's enterprise resource planning (ERP)... |
| Oct 2, 2009 | Dynamics NAV 2009 Gets More User Friendly | News Dynamics NAV 2009 Gets More User Friendly By Herb TorrensOctober 02, 2009
Microsoft touted new capabilities in Microsoft Dynamics NAV 2009, particularly customization features enabled by Service Pack 1.
SP1 became generally available o... |
| Oct 2, 2009 | Dynamics NAV 2009 Gets More User Friendly | News Dynamics NAV 2009 Gets More User Friendly By Herb TorrensOctober 02, 2009
Microsoft touted new capabilities in Microsoft Dynamics NAV 2009, particularly customization features enabled by Service Pack 1.
SP1 became generally available o... |
| Jul 26, 2009 | New study: Deep brand engagement | Social media is no longer the responsibility of a few people in the organization
I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb." The study looked at how the 100 most valuable b... |
| Jul 25, 2009 | Weekly Wrapup: Why Amazon Bought Zappos, IBM’s Internet of Things, The Mythical GDrive, And More… | In this edition of the Weekly Wrapup – our newsletter summarizing the top stories of the week – we analyze why Amazon spent nearly a billion dollars to purchase online shoe shop Zappos, explain why IBM is an early leader in the Internet of ... |
| Jul 20, 2009 | New Study Finds Correlation Between Social Media and Financial Success | A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine th... |
| Jun 16, 2009 | 16 bloggers and a day on the USS Nimitz | The Navy invited 16 bloggers to spend 24 hours with them (I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.)
When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thou... |
| May 31, 2009 | Microsoft Bing's focus on decisions is smart | But it's not a Google killer Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft's new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and... |
| Dec 16, 2008 | Top Marketing Geeks Make Their Predictions for 2009 | Will 2009 be the big year for corporate transparency, for a global conversation – perhaps for bargain basement online marketing tactics instead of old-school huge commercial campaigns?
Peter Kim, a former Forrester analyst now working on st... |
| Oct 2, 2008 | Social Media for Business – Who’s Doing it Well & How | Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitmen... |
| Sep 16, 2008 | Seven Social Media Consultants That Deliver Tangible Value | Is social media nothing but snake oil? Sometimes it can seem that way. As economies shift and trends emerge, would-be experts start popping up like weeds. Really good social media experts are a treasure – and they’re not always easy to find... |
| Почему бизнес возвращается к инновационным центрам? | Исследование, которое рассматривало 200 самых крупных компаний с высокой рентабельностью из разных секторов, показало, что 38% из них уже открыли инновационные центры. Эти центры включают команды людей и локации, которые открывают организац... |