In June 2015, Althea was founded to bridge authentic K-beauty to South East Asians.
Despite the increasing popularity of K-beauty items in the world, there was not a one-stop shopping destination where every and anyone in the world could enjoy authentic K-beauty products at a reasonable price, just as Korean consumers do in Korea.
Althea innovates the cross border distribution channel to connect K-beauty suppliers directly with SEA consumers.
Althea offers comprehensive K-beauty selections at the lowest price to our consumers and strives to become the gateway to the world, most favored by K-beauty suppliers.
Let’s begin a journey to Korea with Althea now.
Location: Malaysia, Kuala Lumpur
Funding Rounds 1
Mentions in press and media 4