ETHICAL FASHION, ACCESSORIES, AND HOME DECOR Located in Los Angeles, Alma Boa was founded in 2017 by Renata Helena Galleazzi and Felipe Freitas, a couple who wanted to share their desire to support environmentally friendly and socially conscious movements ? and to make it that much easier for others do so, too. They established their boutique with the goal of curating eco-friendly and socially responsible brands so that every customer can make a small contribution to something much bigger.