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At the time of ZMC’s acquisition in 2010, Alloy was a leading provider of innovative youth-focused media and marketing programs through multiple operating business units in digital, display advertising, direct mail, entertainment content creation and educational programming. The Alloy Entertainment division has created or owned some of the world's most important youth entertainment franchises, including Gossip Girl, Pretty Little Liars, Vampire Diaries, Sisterhood of the Traveling Pants. Alloy Entertainment was purchased by Warner Bros. Television Group in 2012 and 9 other Alloy operating units were divested since the original acquisition Recent Press June 14, 2012 Warner Bros. TV Group buys Alloy Entertainment Topper Leslie Morgenstein to stay on to run company—Variety Magazine

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