Ulterior Motions

Ulterior Motions

http://aim.com/
Tags:BodyDeviceFitnessFutureHumanITPhysicalProduct
Digital replacement for willpower or drive This product is a vast change in the way fitness trackers work, because it isn't a fitness tracker but a device that compensates for human willpower. Fitness trackers don't go far enough to address the issues of average users, they don't compensate for human nature/behavior during all the phases of physical activity; but rely on willpower. This is why fitness trackers are great for people who are already fit but it does nothing for the mental state which in infinitely more important, as it is the mind that will dictate whether the body will perform the strenuous acts of exercise in the future. To use the carrot an stick analogy, exercise by itself is the stick. Its painful, tiring, and causes discomfort, so naturally people will take the path of least resistance and avoid it as it feels like a punishment. Our product seeks to address all the phases of exercise
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Mentions in press and media 68

DateTitleDescriptionCategoryAuthorSource
24.04.2020From the E...Colorado’s stay-at-home order ...-Editorial ...dailycamer...
10.04.2020From the E...Colorado has updated its Crisi...-Editorial ...dailycamer...
27.03.2020From the E...The state in response to the s...-Editorial ...dailycamer...
13.03.2020From the E...Boulder has spent more than $2...-Editorial ...dailycamer...
28.02.2020From the E...Boulder scientists say they’ve...-Editorial ...dailycamer...
21.02.2020From the E...CU football coach Mel Tucker i...-Editorial ...dailycamer...
14.02.2020From the E...A new taxing district might be...-Editorial ...dailycamer...
31.01.2020From the E...Boulder Councilwoman Rachel Fr...-Editorial ...dailycamer...
17.01.2020From the E...Voters in November will decide...-Editorial ...dailycamer...
03.01.2020From the E...City officials plan to study t...-Editorial ...dailycamer...
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