Ulterior Motions

http://aim.com/
Digital replacement for willpower or drive This product is a vast change in the way fitness trackers work, because it isn't a fitness tracker but a device that compensates for human willpower. Fitness trackers don't go far enough to address the issues of average users, they don't compensate for human nature/behavior during all the phases of physical activity; but rely on willpower. This is why fitness trackers are great for people who are already fit but it does nothing for the mental state which in infinitely more important, as it is the mind that will dictate whether the body will perform the strenuous acts of exercise in the future. To use the carrot an stick analogy, exercise by itself is the stick. Its painful, tiring, and causes discomfort, so naturally people will take the path of least resistance and avoid it as it feels like a punishment. Our product seeks to address all the phases of exercise
Member count: 1-10

Mentions in press and media 9

DateTitleDescriptionCategoryAuthorSource
22.10.2012Microsoft ...On Monday, Microsoft brought S...--readwrite....
19.10.2012BIScience ...Out of ideas for a fresh and c...-Christina ...venturebea...
16.08.2012My Month W...Just about a month ago, I stop...--readwrite....
23.03.2010Escape You...A new service from AwayFind le...--readwrite....
25.11.2009Fring laun...Fring, which started out offer...--venturebea...
06.04.2009OrSiSo Win...The Adobe AIR-based social net...--readwrite....
23.02.2009AOL takes ...What does AOL get when it pair...--venturebea...
09.06.2008AOL Announ...Last month we called AOL’s O...--readwrite....
09.05.20085 Tools Ev...The number of people whose wor...--readwrite....