Startups
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience.
Affinity operates 5 independent businesses:
1. mCanvas (mcanvas.com)
2. VEVE (veve.com)
3. SitePlug (siteplug.com)
4. Yield Solutions
5. OneDash.ai (onedash.ai)
For more information, please visit www.affinity.com
Affinity operates 5 independent businesses:
1. mCanvas (mcanvas.com)
2. VEVE (veve.com)
3. SitePlug (siteplug.com)
4. Yield Solutions
5. OneDash.ai (onedash.ai)
For more information, please visit www.affinity.com
Overview
Location
United States, Illinois, Chicago
Employees
201-500
Phone
+91 22 4036 0000
Total raised
$25M
Founded date
2006
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 9
| Date | Title | Description |
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| Apr 7, 2026 | TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries | Affinity will serve as a primary demand partner for TCL's Smart TV advertising ecosystem, giving global brands a streamlined programmatic pathway to reach audiences in more than 160 countries across Europe, the United States, Asia-Pacific, ... |
| Sep 30, 2025 | Saudi PIF, PE firms to take 'Battlefield' maker Electronic Arts private in $55 bn LBO | EA Sports logo in an illustration | Credit: Reuters/Dado Ruvic Videogame developer Electronic Arts has agreed to sell itself to a group of private investors in a deal that values the maker of "Battlefield" and "Madden NFL&quo... |
| Sep 15, 2025 | Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide | Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide French company Affilizz, known popularly for its AI-driven shopping widgets that power commerce content, will be fully integrated into Affinity's software ... |
| Aug 27, 2025 | New Data from VEVE Reveals 33% Surge in Browser Advertising Spend as AI Search Disrupts Consumer Acquisition | VEVE is a branding and performance marketing platform that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores, and premium apps. Browser ad spend sees double-digit growth across retail, travel, and str... |
| May 19, 2023 | Nucleus by Affinity Global Inc. Wins “Best Performance Marketing Innovation” at Performance Marketing Awards 2023 | “Receiving ‘Best Performance Marketing Innovation’ reflects our commitment to making the lives of publishers easier while increasing their revenue.” - Lavin Punjabi, co-founder and CEO CHICAGO (PRWEB) May 19, 2023 Nucleus by Affinity Global... |
| Jan 23, 2023 | Nucleus by Affinity increases commerce revenue for publishers through automation | “You can configure and control every element of where the clicks go and see how much revenue you have made, how many unique ad networks you are running against it, and if the EPC is trending upward or downward.” - Lavin Punjabi, co-founder ... |
| Nov 10, 2022 | Affinity Selected As A 2022 Red Herring Top 100 Global Company | Lavin Punjabi, founder and CEO, Affinity Global Inc. "Affinity Global Inc. embodies the vision, drive and innovation that define a successful entrepreneurial venture." - Alex Vieux, publisher and CEO of Red Herring CHICAGO (PRWEB)... |
| Feb 14, 2019 | Daily funding roundup - February 14th, 2019 | Kreatize raised $4.5M; Tank Utility raised $6M; Complion raised $7M: Sight Diagnostics raised $27.8M Hostme: Hostme is a modern, cloud-based reservation and table management system for restaurant owners. Hostme has raised $1.3 million in fu... |
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FAQ about Affinity Global Inc.
When was Affinity Global Inc. founded?
Affinity Global Inc. was founded in 2006.
How much funding has Affinity Global Inc. raised?
Affinity Global Inc. has raised $25M in total across 1 funding round.
What has the press written about Affinity Global Inc.?
Parsers VC has collected 9 articles mentioning Affinity Global Inc., among them “TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries” (Apr 7, 2026) and “Saudi PIF, PE firms to take 'Battlefield' maker Electronic Arts private in $55 bn LBO” (Sep 30, 2025).
Is Affinity Global Inc. still active?
Yes, Affinity Global Inc. is active; its latest activity on Parsers VC dates from Jun 9, 2026.