Winter and summer shoes Affex resolves a problem of buying stylish, technological and good quality shoes for a loyal price. - FAIR PRICE Direct deliveries from factories to retailers provides the best prices for such a product on the market: ~30$ for canvas shoes, ~110$ for leather boots - AFFECTION Building a strong brand federal and world-wide meaning is a key target. - TECHNOLOGY Using variaty of best footwear technologies like Memory Foam insole, Strobel stitching, Vegetable leather & etc.. - QUALITY Affex choose only the best factories, where producing the best brands like Converse, Sketchers, Levi`s & etc. TARGET AUDIENCE: Post 80`s & 90`s 65% men / 35% women Medium & below medium income Active e-commerce & m-commerce users Western-oriented, fun, fashionable, sexy..