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In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. dataxu is now part of Roku. Visit advertising.roku.com for more information. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business. Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com.
Overview
Location
United States, Massachusetts, Boston
Employees
1001-5000
Founded date
2009
Mentions in press and media 12
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 16, 2026 | Fox Buys Roku for $22 Billion: ACR Tracking Now Belongs to a Broadcaster | By Richard L. Wells Published: Jun 16 2026, 08:58 AM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard |
| Mar 10, 2023 | Roku partners with Best Buy and its advertising business to get first-party shopper data | Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-branded TVs. The relationship is a first fo... |
| Jun 17, 2022 | Roku and Walmart partner up to bring shoppable ads to streaming | Roku and Walmart announced a new partnership that aims to crack the code on making purchases via TV streaming and shopping with remotes. On Thursday, the two companies introduced their plan to allow viewers to purchase items with their remo... |
| Nov 30, 2021 | Blending Fresh And Familiar: A Time-Tested Design Strategy For Marketing New Technology | Dan Robbins, VP of Ad Marketing, Roku. |
| Sep 16, 2021 | Fortune’s 40 Under 40 includes leaders shaping the future of finance | Good morning, The next generation of finance leaders has arrived. In the next decade, lowering costs, boosting finance’s role in managing data, and “shifting work towards more value-added activities,” are some imperatives for this cohort, a... |
| Jun 3, 2021 | Roku debuts a 15-minute weekly series that recommends what to watch next | Roku is expanding its programming for its free content hub, The Roku Channel, with today’s launch of its own weekly entertainment program called “Roku Recommends.” The 15-minute show will leverage Roku’s data to highlight the Top 5 titles f... |
| Stocks making the biggest moves premarket: Netflix, Roku, SunPower, Beyond Meat and more | Check out the companies making headlines in premarket trading. Roku — The streaming provider climbed 2% before the opening bell. A day earlier, the company announced a partnership with Shopify to allow purchases straight from Roku TV. Beyon... | |
| Industries Overview Products About Insider Intelligence Why retail media is the future of TV advertising | Retail media partnerships are the future of TV, according to our analyst Andrew Lipsman on a recent webinar. Key stat: US retail media connected TV (CTV) ad spend will total $813 million this year, but will grow by nearly seven times to $5.... | |
| Industries Overview Products About Insider Intelligence 4 holiday partnerships and why they matter beyond the season | Turtle doves aren’t the only ones pairing up for the season. Brands like Roku, Saks Fifth Avenue, Uber, and more are leveraging partnerships this year to better target, engage, and convert consumers. Here are four holiday campaigns that wil... |
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FAQ about dataxu
When was dataxu founded?
dataxu was founded in 2009.
What has the press written about dataxu?
Parsers VC has collected 12 articles mentioning dataxu, among them “Fox Buys Roku for $22 Billion: ACR Tracking Now Belongs to a Broadcaster” (Jun 16, 2026) and “Roku partners with Best Buy and its advertising business to get first-party shopper data” (Mar 10, 2023).
Is dataxu still active?
Yes, dataxu is active; its latest activity on Parsers VC dates from Jul 28, 2026.