| Date | Title | Description |
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| Jun 25, 2024 | Equirus onboards new venture partner for maiden VC fund | Krishna Jha, venture partner, Equirus Capital
Financial services firm Equirus Capital Wednesday said it has onboarded angel investor and ITFinity founder Krishna Jha as a venture partner for InnovateX Fund, a $25-million venture capital fun... |
| Mar 7, 2024 | Marketing Trends for 2024: A Glimpse into the Future | Looking back on my 25 years in marketing, the evolution is remarkable. It’s been a transformative journey from the Internet’s early days to today’s discussions on the metaverse and AI. As we approach a new year, I’m keen to dive into the in... |
| Jul 7, 2023 | AdPushup joins the GCPP Premier Program Pilot | AdPushup (Zelto Inc), a GCPP Premier Partner
As a GCPP Premier Partner, the company will have access to additional benefits and support from the Google team that is only available to trusted Partners.
It is an honour to be a part of this pr... |
| Mar 31, 2023 | AdPushup recognised on the OAREX Top Programmatic Payors List H2 2022 | AdPushup has received this award for H2 and H1 2022 consecutively
this recognition is extremely valuable and encouraging for AdPushup where we have paid our publishers on time, every time for the last decade.””
— Ankit OberoiWILLMINGTON, DE... |
| Mar 3, 2023 | Japan’s Geniee acquires AdPushup-operator Zelto for $70 million | Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar with the matter said, delivering 40 times... |
| Oct 12, 2022 | Zelto (AdPushup) Observes 'World Mental Health Day' | New Delhi, Delhi, India
Zelto Inc, a global market leader in the advertising technology ecosystem, observed World Mental Health day to spread awareness about the importance of work life balance and other aspects related to the mental health... |
| Aug 25, 2022 | Zelto (AdPushup) Hosts its 4th Publisher Meetup: Bangalore Chapter | Bangalore, Karnataka, India
Zelto (AdPushup), a global market leader in the ad tech industry hosted their fourth Publisher meetup in Bangalore. This meetup series is aimed at building a community of leaders at the forefront of the supply si... |
| Aug 5, 2022 | Zelto Certified as a Great Place to Work for Second Consecutive Year | New Delhi, Delhi, India
Zelto (AdPushup Software India (P) Ltd.) has been certified as a great workplace for a second consecutive year by Great Place to Work® Institute. Great Place to Work® Certification is the highly acclaimed & most ... |
| Apr 20, 2022 | От глашатаев к Programmatic: эволюция рекламы и ее след в обществе | Реклама - огромная отрасль и социально-экономическое явление. Мы каждый день соприкасаемся с различными ее проявлениями - в витринах магазинов, на дорогах, на интернет-сайтах и в приложениях на смартфоне.
За баннерами и ссылками стоит целая... |
| Jan 4, 2022 | 15 Steps Entrepreneurs Must Take Before Going Global | In a global world, customers are no longer limited to the businesses within their country's borders. Entrepreneurs can take advantage of this interconnectedness to expand their products and services to an entirely new audience beyond their ... |
| Dec 24, 2021 | AdPushup Clocks 97 percent ARR Growth in 2021, Hits a New Milestone | New Delhi, Delhi, India
AdPushup Inc, the global market leader in the advertising technology software industry, today announced that the company has achieved their annual target. The company’s peak annual run rate grew 97% - from 30M USD in... |
| Apr 16, 2021 | AdPushup Inc recognised as 'The America's Fastest Growing Companies 2021' by Financial Times | |
| Feb 26, 2021 | AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions | |
| Jul 30, 2020 | AdPushup Announces Strategic Partnership with iZooto | AdPushup, a leading ad revenue optimization platform that helps independent web publishers, media companies and e-commerce platforms accelerate their growth, announced that it has entered into a long-term strategic partnership with iZooto, ... |
| Feb 10, 2020 | 25 лет интернет-маркетинга: от email-рассылок 90-х до автоматизации рекламы в Telegram в 2020 году | Последние 25 лет мы наблюдали, как интернет-реклама стремительно эволюционировала: сейчас 97% прибыли Facebook приходится на рекламу, а годовая прибыль компании составляет $16,39 млрд. Но еще 25 лет назад на рынке не было ни таргетированной... |
| Oct 23, 2016 | AI agents like Alexa, Siri, and M will create the first trillion-dollar company | A friend of mine has spent more than the value of his San Antonio home on Amazon Prime in the last five years. That is precisely why the next big battlefield for marketing and advertising lies with artificially intelligent digital agents li... |
| Oct 23, 2016 | AI agents like Alexa, Siri, and M will create the first trillion-dollar company | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
A friend of mine has spent more than the value of his San Antonio home on Amazon Prime in the last five years. That is precisely why th... |
| Jul 28, 2016 | How the media will rise in the face of the digital revolution | Raghav Bahl Contributor
Raghav Bahl is the founder of Quintillion Media and board member at Quintype, a data-driven platform for publishers.
More posts by this contributor
With one foot in the past and the other in the future, India faces a... |
| Jul 28, 2015 | Технологическая среда Индии: Громкие стартапы, крупные инвесторы и аспекты ведения бизнеса Статьи редакции | Редакция ЦП выяснила, как устроена стартап-экосистема Индии — одной из самых быстроразвивающихся стран мира в технологическом плане. Узнали о самых заметных стартапах, иностранных инвесторах и некоторых аспектах ведения бизнеса в Индии.
Инд... |
| Jan 28, 2015 | What it Takes to Build a Startup Office in India | India's tech startup scene is growing – and it's on track to grow at a rapid pace. What else can you expect from a country that consistently produces some of the best engineers in the world? With top institutions like Birla Institute of Tec... |
| Oct 31, 2014 | Funding roundup - week ending 10/31/14 | ScoreBig, Snapdeal, Bitstrips, Personal Capital, Keen Home, Blendle, Curioos, Seedling, SingldOut
Seed stage
Keen Home, an automated, intelligent and digitally connected home startup, raised $1.52 million in seed funding, led by RMR Capital... |
| Oct 30, 2014 | Funding Daily: Today’s tech funding news, in one place | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Here’s a list of today’s biggest funding stories,... |
| Oct 30, 2014 | Funding Daily: Today’s tech funding news, in one place | Here’s a list of today’s biggest funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Gogoro sweeps up $100M to do energy-something
Gogoro announced today that it has raised a whopping $100 million in Series... |
| Oct 30, 2014 | AdPushup Raises $632K | AdPushUp, a New Delhi, India-based provider of an ad optimization platform for web publishers, raised $632k in seed funding.
Have a look at the list of backers here and the story of the funding process here.
The company is hiring to continu... |
| Oct 30, 2014 | Ad revenue boosting tool for web publishers AdPushup raises over $630K via LetsVenture | Delhi- and US-based AdPushup Inc., a startup that provides an A/B testing platform to enable web publishers and bloggers to create & test different ad placement, size and types to optimise their ad revenues, has secured $632,000 in fund... |
| Oct 29, 2014 | AdPushup Raises $632,000 For Its Banner Ad A/B Testing Platform | New Delhi-based startup AdPushup, which provides A/B testing that integrates with ad networks, has raised $632,000 in its angel round of funding.
Participants include Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit R... |
| Time To Look Back: 15 Startups Which Proved Their Mettle In 2014 | The startup ecosystem is booming in India. With innovative ideas and concepts converting into reality. We earlier released a list of startups which have the potential to rock the ecosystem in 2015. It is time to look back at the year which ... |
| Factors That Determine the Number of Clicks on Links | Article Via Adpushup
There is a certain similarity between how electric current behaves and how the human mind behaves. This similarity is based around the earth wire and the natural tendency of the human brain. As per one of the derivation... |
| These 13 Successful Indian College Dropout Entrepreneurs Prove That College Is Not Necessary For Success
To Dropout Or Not? | Steve Jobs and Mark Zuckerberg! Everyone has heard the names of these wildly successful founders of two equally revolutionary behemoths. Acknowledging their success, it is often highlighted that they were college dropouts. So we decided to ... |
| Invaluable Lessons Adpushup Learned As First-Time Exhibitors At An Offline Event; Cost Analysis, Breakdown & Learning | OLYMPUS DIGITAL CAMERA
Background: We’re a SaaS business and our target audience is web publishers, most of them monetize their websites using Google AdSense (which is famed for its monthly payment checks). AdPushup helps them optimize thei... |
| 14 Startups That’ll Rock The Indian Ecosystem In 2015 | We are almost at the dawn of the year 2015. Though the Indian startup ecosystem ameliorated a lot compared to the previous year, we hope the same happens this year as well.
But, before 2015 begins, Inc42 brings to you a list of startups you... |
| Преимущества, стратегии и лучшие примеры внутриигровой рекламы в мобильных играх от Adjust | Внутриигровая реклама – это вид монетизации путем продажи рекламного пространства в играх. Разные форматы такой рекламы преследуют одну цель: обратить на себя внимание игрока не прерывая игровой процесс.
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| How to Organize Your Desk for Optimum Productivity [Infographic] | Image Via ShutterStock
If you’re a professional blogger or an online publisher, you might agree that sometimes it’s nearly impossible to stay focused on completing tasks, especially while working from home.
While there are many ways to boos... |
| Here Are The 13 Startups That Pitched At StartupDash, Delhi Today [Part 2] | The day has finally come to an end, StartupDash Delhi edition saw an overwhelming response from the startup community.
Over 13 super high quality early stage startups launched their products to a curated audience of people from the industry... |
| Nasscom InnoTrek Is Back: Meet 39 Tech Startups Heading To Silicon Valley For Exposure | In a bid to provide Indian startups, an opportunity to get encouraged through workshops, networking sessions, investor panels, expert roundtables and corporate briefings with subject matter experts and global veterans, the IT trade body Nat... |
| And The Winners of #StartupDash Delhi Are | The first edition of the three day long journey of #StartupDash has finally come to an end.
It’s been exciting journey for startups and we as organisers to go through this dashing experience.
After a gruelling selection from hundreds of app... |
| Top 8 Best-Paying Mobile Ad Networks You Should Try | Article Source
Mobile devices have taken over the world in the last decade, and the number of users accessing the internet using mobile devices has already overtaken PC users.
Mobile-specific ad networks have been spawning from left, right,... |
| Indian Startup Hubs: 61 Delhi Startups To Look Out For (Updated 2018) | As part of our Indian Startup Hubs Series in past few weeks we have discussed about the startup ecosystems in Mumbai, Pune and Bangalore. This week, we will be covering about the growing Startup Ecosystem in Delhi & NCR.
In India, Delhi... |
| 5 Best Affiliate Networks To Generate Additional Revenue | Article Source
A multi-billion dollar business, affiliate marketing is a great way to make income online, and it has led to the success of many. Merchants are looking for ways to boost their sales through innovative marketing strategies; a ... |
| Meet The Top 50 Emerging Indian Startups From Nasscom Emerge 50 2016 Awards | Nasscom, during the Nasscom Product Conclave 2016 today in Bengaluru, announced the list of startups that made it to the Emerge 50.
Started in 2009, the NASSCOM EMERGE 50 Awards – is a marathon search for India’s high potential top 50 emerg... |
| Meet The 11 Awesome Startups That Are Part Of Microsoft Ventures Summer 2015 Batch | Microsoft Ventures in India has launched Accelerator Plus and Scale Up as the 2 new accelerator programs during its unveiling the names of the 11 startups that are part of its Summer 2015 batch.
The two new programs are focussed on helping ... |
| 9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website | Article Via Adpuhsup /Image Via ShutterStock
When you win over your prospects, you turn them into loyal followers. Giving a supreme user experience can go a long way to building your brand and this following. Align yourself with the goals o... |
| 10 Tips To Maximize Your Ad Revenue On Mobile | It’s impossible to ignore mobile optimization as a website owner or publisher now — you get penalized not just by your users but also search engines. Sites not only have to be mobile-friendly, but in order to maximize ad revenue, they also ... |
| ProductNation Announces List Of 25 Startups Attending #PNgrowth | ProductNation has announced the first batch of 25 successful companies who will attend inaugural #PNgrowth program. PNgrowth is an initiative of iSPIRT in collaboration with Stanford’s Graduate School of Business and Duke’s Fuqua School of ... |
| StartupDash Winner, AdPushup, Raises $632K For Its Ad Revenue Optimization Platform | Ad revenue optimization platform, AdPushup has raised $632k in angel funding round led by about 50 investors on the online funding platform LetsVenture.
A few investors who participated in the round include, Kima Ventures, Paras Chopra (Fou... |
| How Humans Read Web Pages: Reducing Banner Blindness | Ankit Oberoi
Ankit is a co-founder @ AdPushup (a tool which helps online publishers optimize ad revenues) and loves online marketing & growth hacking.
As we all know, Banner advertising is a widely used mode to monetize websites.
But at... |
| Funding Galore: A Look At Startups That Raised Funding This Week | This week Softbank announced that it will be investing $10 Bn in Indian startups, with this, the firm disclosed that it is investing $210 Mn in Ola Cabs in Series D round and $627 Mn in Snapdeal, thus making it the largest investor in the e... |
