Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Think replacing an in-game billboard with a real life advert — it generates revenue for the developer and allows advertisers to display their brand to a highly engaged audience. Plus, it doesn’t interrupt gameplay so retention isn’t affected.
Now, we are applying our leading technology to the burgeoning creator economy which will be powered by web 3.0 — the next phase of the internet. In other words, Admix is creating the monetization infrastructure for the metaverse.
Read all about that in their latest funding announcement: https://hubs.la/H0-df7_0
Location: United Kingdom, England, London
Employees: 51-200
Total raised: $33.5M
Founded date: 2017
Investors 2
| Date | Name | Website |
| 04.10.2022 | Platina Pa... | platinapar... |
| 20.12.2021 | DIP Capita... | dip-capita... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 27.10.2021 | Series B | $25M | - |
| 23.09.2020 | - | $1.5M | - |
| 17.06.2020 | - | $7M | - |
Mentions in press and media 27
| Date | Title | Description |
| 23.05.2022 | Location, Location, Location: Investing in Real Estate in the Metaverse | For metaverse real estate investors, the reality that property online will appreciate more than property in the real world isn’t too hard to imagine, says Armando Aguilar, a digital asset strategist who made the decision to cash out a porti... |
| 16.11.2021 | 24 London-based startups that have raised $10M or more in Oct 2021 and are hiring right now | According to a ranking of international startup hubs compiled by Startup Genome for its annual Global Startup Ecosystem Report 2021, the UK’s capital city London is the leading destination to grow a tech business. The report also revealed t... |
| 27.10.2021 | Uk based AdTech startup Admix secures USD 25 million in Series B round | Admix, the leading In-Play monetization startup that bridges the gap between gaming content and brands, raised USD 25 million in a Series B round participated by Elefund, Force Over Mass and others on 26 October 2021. The latest raise is th... |
| 26.10.2021 | Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming | Last year we covered Adtech startup Admix’s $7 million Series A funding. The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. In-game advertising at scale, where advertisers can bid programmaticall... |
| 26.10.2021 | Admix raises $25M for in-game advertising as brands seek gamers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Admix has raised $25 million to build its platform for in-game advertising. The timing is good because brands continue to target lucrat... |
| 26.10.2021 | Admix Raises $25M in Series B Funding | Admix, a London, UK and NYC-based In-Play monetization company that bridges the gap between gaming content and brands, raised USD $25m in Series B funding. Backers included Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest,... |
| 26.10.2021 | London-based Admix raises €21.5 million Series B funding to monetize gaming worlds with in-play | Admix, Europe’s leading In-Play monetization startup that bridges the gap between gaming content and brands, today announces that it has raised €21.5 million in a Series B funding round to scale up its In-Play solution worldwide; and establ... |
| 26.10.2021 | Meet 20 (small) companies looking to save the future of ESG | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Small things can make a big difference. Paid Content Commerce content and the power of the partne... |
| 26.10.2021 | Meet 20 (small) companies looking to save the future of ESG | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Small things can make a big difference. Paid Content How health and wellness fuel success at iHer... |
| 26.10.2021 | Admix raises $25M Series B to scale up in-game ads, and prep for metaverse gaming | Last year we covered adtech startup Admix’s $7 million Series A funding. The London-based company brings ads to games, e-sports, virtual reality and augmented reality. In-game advertising at scale, where advertisers can bid programmatically... |
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