Advertising shouldn't suck
We believe that the most impactful brands build real, authentic partnerships with their advocates.
We enable this by developing technology on both sides of the market - advertisers and advocates. But don't call us a marketplace! A marketplace is limited to the number of people in the market. We knew that no company could build a "network" big enough to help every advertiser. We take a different approach.
Advertisers are moving away from celebrity endorsements and trying to identify those individuals that have an authentic connection with their brand. Through data, we identify these true brand advocates on social media platform or blogs, at scale, enabling our brands to achieve the same reach, but 5x the engagement. The challenge becomes managing this network of advocates - so we built the first Advocate Relationship Management platform.
For advocates, we listened and built what they needed. A centralized tool to provide cross-platform analytics and a way to learn from their peers.