AdLedger is a consortium of advertising and publishing executives with the purpose of bringing transparency and data security to the ad tech supply chain by harnessing a blockchain backed peer-to-peer network.
Location: United States, New York
Employees: 11-50
Founded date: 2017
Mentions in press and media 5
| Date | Title | Description |
| 15.11.2024 | The Rise of Eco-Friendly Brands: Bellabu Bear and Madhive Lead the Charge | In a world where sustainability and innovation are more than just buzzwords, two companies are making waves. Bellabu Bear and Madhive are not just riding the eco-friendly wave; they are shaping its course. These brands are redefining their ... |
| 15.11.2024 | Madhive Expands Leadership to Strengthen Growth with Media Partners | Madhive, the leading technology company for local connected television (CTV) advertising, today announced the expansion of its leadership to drive the company’s next phase of enterprise growth. The two strategic hires include Brendan Murnan... |
| 29.04.2021 | OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative | NEW YORK (PRWEB) April 29, 2021 AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonlin... |
| 20.08.2020 | Ethereum-Based MadNetwork Aims to Clean Up Advertising's 'Programmatic Cesspool' | There’s a joke in the world of digital advertising: How many companies does it take to put an ad on a website? In fact, there can be as many as 15 intermediaries participating in this opaque process, sponging up around 30% of the advertisin... |
| - | Blockchain This Week: TCS, B3i Services AG To Launch Blockchain-Powered Insurance Platform & More | Infocus Blockchain This Week Blockchain applications in different industries is the new frontier for startups & enterprises alike. Every week, Inc42 brings the latest developments from the Indian blockchain industry and how its disrupti... |