Adimo connects FMCG & CPG brands directly with consumers.
These brands suffer from what we call "The Marketing Memory Gap": customers can be instantly attracted to their product or promotion via on and offline marketing channels, but to take action, they need to actively remember the promotion, find the product instore or online and add the product to their basket when they next visit (with all the distractions of their current shopping). Without resorting to print coupons, they have no way to link marketing spend with sales.
This is inefficient and ineffective.
Adimo fixes this. It puts brands directly into baskets. Our technology integrates with any form of marketing to make it shoppable, shortening the path to purchase and putting brands in baskets.
Visit our site to learn more.
Location: United States, Delaware, Glasgow
Employees: 11-50
Phone: 552 7732
Total raised: $4.745226M
Founded date: 2011
Investors 2
| Date | Name | Website |
| - | Jonomi Ven... | jonomivent... |
| - | Galvanise ... | galvanise.... |
Funding Rounds 2
| Date | Series | Amount | Investors | Deal News |
| 03.03.2021 | - | $3.5M | - | tech.eu/br... |
| 22.02.2017 | - | $1.245226M | - | finsmes.co... |
Mentions in press and media 6
| Date | Title | Description | Source |
| 30.08.2023 | FirstPartyCapital invests in Adimo to revolutionise shoppabl... | Today Scottish company Adimo announced a strategic partnership with early-stage venture capital firm... | tech.eu/20... |
| 31.05.2022 | British Meat-Free Brands: Your Marketing Tactics Are (Really... | Newly released marketing data from Adimo reveals significant growth in engagement, sales conversion ... | vegconomis... |
| 22.06.2021 | FoodTech Award 2021, Retail Edition winners announced | Barilla & Lavazza, two Italian food giants part of Lifestyle Tech Competence Center, the Swiss a... | startuprep... |
| 03.03.2021 | Glasgow/London-based martech Adimo secures $3.5 million in f... | Consumer goods marketing technology company Adimo has just closed a $3.5 million seed funding round ... | tech.eu/br... |
| 06.11.2018 | Turing Fest Announces Finalists for Scottish Tech Startup Aw... | Turing Fest has revealed the finalists for the inaugural Scottish Tech Startup Awards on 29th Novemb... | digit.fyi/... |
| 22.02.2017 | Adimo Secures £1M in Funding | Adimo, a Glasgow, Scotland, UK-based marketing technology startup, secured £1m in funding. Backers ... | finsmes.co... |