Adimo connects FMCG & CPG brands directly with consumers.
These brands suffer from what we call "The Marketing Memory Gap": customers can be instantly attracted to their product or promotion via on and offline marketing channels, but to take action, they need to actively remember the promotion, find the product instore or online and add the product to their basket when they next visit (with all the distractions of their current shopping). Without resorting to print coupons, they have no way to link marketing spend with sales.
This is inefficient and ineffective.
Adimo fixes this. It puts brands directly into baskets. Our technology integrates with any form of marketing to make it shoppable, shortening the path to purchase and putting brands in baskets.
Visit our site to learn more.
These brands suffer from what we call "The Marketing Memory Gap": customers can be instantly attracted to their product or promotion via on and offline marketing channels, but to take action, they need to actively remember the promotion, find the product instore or online and add the product to their basket when they next visit (with all the distractions of their current shopping). Without resorting to print coupons, they have no way to link marketing spend with sales.
This is inefficient and ineffective.
Adimo fixes this. It puts brands directly into baskets. Our technology integrates with any form of marketing to make it shoppable, shortening the path to purchase and putting brands in baskets.
Visit our site to learn more.
Location: United States, Delaware, Glasgow
Employees: 11-50
Phone: 552 7732
Total raised: $4.75M
Founded date: 2011
Investors 2
| Date | Name | Website |
| - | Jonomi Ven... | jonomivent... |
| - | Galvanise ... | galvanise.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 03.03.2021 | - | $3.5M | - |
| 22.02.2017 | - | $1.25M | - |
Mentions in press and media 6
| Date | Title | Description |
| 30.08.2023 | FirstPartyCapital invests in Adimo to revolutionise shoppable ads and commerce media | Today Scottish company Adimo announced a strategic partnership with early-stage venture capital firm FirstPartyCapital (FPC), specialising in adtech, martech, and digital media. Adimo sits at the intersection of retail media and commerce me... |
| 31.05.2022 | British Meat-Free Brands: Your Marketing Tactics Are (Really) Working | Newly released marketing data from Adimo reveals significant growth in engagement, sales conversion and price comparison activity for British meat-free brands, which have seen a 108% YOY uplift in engagement in Q1 of 2022 due to effective m... |
| 22.06.2021 | FoodTech Award 2021, Retail Edition winners announced | Barilla & Lavazza, two Italian food giants part of Lifestyle Tech Competence Center, the Swiss association that drives innovation in the Lifestyle sector, announced the winners of the Food Tech Award 2021, retail edition. The large-sca... |
| 03.03.2021 | Glasgow/London-based martech Adimo secures $3.5 million in funding to accelerate US market expansion | Consumer goods marketing technology company Adimo has just closed a $3.5 million seed funding round which will be used to accelerate the firm’s expansion into the US market as well as scale globally. Maven Capital Partners, Scottish Enterpr... |
| 06.11.2018 | Turing Fest Announces Finalists for Scottish Tech Startup Awards | Turing Fest has revealed the finalists for the inaugural Scottish Tech Startup Awards on 29th November. The Scottish Tech Startup Awards is a newly launched event, which will highlight and celebrate individuals and companies leading the way... |
| 22.02.2017 | Adimo Secures £1M in Funding | Adimo, a Glasgow, Scotland, UK-based marketing technology startup, secured £1m in funding. Backers included Scottish Investment Bank, ESM Investments, Galvanise Capital and Patrick Griffith. The company intends to use the funds to accelerat... |