Behaviorless Targeting [Merged with Predicative March 2014] helps brands serve personalized display ads directly to their customers. Unlike re-targeting companies that require users to build behavioural profiles, uses customer data to target high value accounts at important times. Ads targeted this was yield higher performance than traditional targeting methods due to increased relevance. Plus, with our API, brands can integrate an automated retention marketing system right into their own platforms. We're focused on bringing retention marketing online, just like acquisition marketing has made the transition in the past 15 years. uses customer data for continual retention adverting, instead of retargeting for predicative win-back.
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