| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jan 31, 2022 | Mobile Monday: Six Trends for Mobile in the New Year, Android App Growth, and Hypercasual Dominates Downloads | Mobile Monday
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores six trends to look out for in the mobile ... |
| Jan 10, 2022 | Mobile Monday: Retail App Report, Super Apps, and ATT's Effect on Opt-in Rates | Mobile Monday
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down ... |
| Dec 20, 2021 | Digital Turbine : Looking Back and Forward with Digital Turbine, AdColony, and Fyber | Throughout the year, Digital Turbine, AdColony, and Fyber have kept you up-to-date with the latest news, trends, and developments in the mobile world. As the year winds down, we are looking back at another year of evolution in mobile and wh... |
| Dec 6, 2021 | Mobile Monday: Campaign Testing, Black Friday Recap, and the Optimal Length of a Video Ad | Mobile Monday
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains different campaign objectives and the imp... |
| Nov 11, 2021 | Modern Mobile Gamer 2021: Holiday Consumer Research | It’s been quite a year for the mobile industry! Between the COVID-19 pandemic permanently changing people’s relationships with their smartphones, Apple’s iOS 14.5 release, and the continued revenue growth of mobile gaming, staying up on mob... |
| Nov 8, 2021 | Mobile Monday: New Paths to Attribution, Netflix Enters Into Gaming, and The Metaverse | Mobile Monday
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains Google and Facebook's different approache... |
| Oct 25, 2021 | Mobile Monday: Apple's Effect on Snap Revenue, Android 12's Privacy Features, App Reviews' Impact on Retention | Mobile Monday
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN's effect on Snap's revenue, AdColony recaps Android 1... |
| Oct 17, 2021 | Mobile Monday: The Effects of Apple's Privacy Changes, In-game Advertising's Untapped Potential, Mobile Time Spent on the Rise | Mobile Monday
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple's privacy changes have affected its ad business,... |
| Oct 4, 2021 | Mobile Monday: Advancement in Mobile Discovery, App Engagement and Spending Remain Elevated, Candy Crush Jelly Saga's $500M Milestone | Mobile Monday
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This ... |
| Aug 12, 2021 | AdColony Named “Best Overall AdTech Company” in 2021 MarTech Breakthrough Awards Program | “As one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion monthly users globally, AdColony's mission is to drive business outcomes that matter for advertisers and publishers” - Jude O’Connor, AdC... |
| Mar 22, 2021 | How changes to tracking will affect the online world [Q&A] | The Identifier for Advertisers (IDFA) is a random device identifier assigned to a user's device which advertisers use to track data so they can deliver customized advertising.
But Apple is about to replace the iOS IDFA tracking system in iO... |
| Dec 14, 2020 | Retail’s adapt-or-die moment: How low-code apps can speed transformation | Presented by FollowAnalytics
In 2013 billionaire tech entrepreneur and leading Silicon Valley investor Marc Andreessen predicted a high-drama outcome for retail. As he put it: “Retail guys are going to go out of business, and ecommerce will... |
| Nov 22, 2020 | Стек технологий для привлечения пользователей в мобильные приложения | Технологии, необходимые для проведения кампаний по привлечению мобильных пользователей с высокими ежедневными расходами (условно от 500 тыс. руб. и больше в день), многочисленны и сложны. Пространство привлечения мобильных пользователей не ... |
| Oct 11, 2020 | The ripple effect of the Epic Games v. Apple battle royale | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
It was only five years ago that Epic Games’ Josh Adam and Bill Bramer were onstage at Apple’s WWDC demoing Fortnite and talking about h... |
| Oct 11, 2020 | The ripple effect of the Epic Games v. Apple battle royale | It was only five years ago that Epic Games’ Josh Adam and Bill Bramer were onstage at Apple’s WWDC demoing Fortnite and talking about how incredible the iOS platform is for developers. Unless you’ve been hiding under a rock, you know where ... |
| Feb 12, 2020 | AdColony: 89% of mobile app and game publishers use video ads | Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher survey from mobile marketing firm AdColony.
The AdColony Mobile Publishing Survey said that publishers rely ... |
| Feb 12, 2020 | AdColony: 89% of mobile app and game publishers use video ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Eighty-nine percent of the top-grossing mobile app and game publishers use some form of video ads, according to an annual publisher sur... |
| Sep 10, 2019 | Is the podcast gold rush nearly over? Advertisers are re-evaluating | Presented by AdColony
In 1848, gold was discovered at Sutter’s Mill. Thousands flocked to Northern California, seeking their fortunes in mountain streams. Seven years later, it stopped. The surface ore was gone, and the easy money disappear... |
| May 2, 2019 | AdColony launches $5 million fund for publisher in-app monetization | Mobile performance marketing firm AdColony has launched a $5 million fund to encourage publishers to adopt its in-app monetization technologies.
The Advanced Monetization Program (AMP) is a tailored set of incentives aimed at getting mobile... |
| May 2, 2019 | AdColony launches $5 million fund for publisher in-app monetization | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile performance marketing firm AdColony has launched a $5 million fund to encourage publishers to adopt its in-app monetization tech... |
| Mar 4, 2019 | Mobile advertising: le previsioni per il 2019 | Si chiama Mobile Survey Usage ed è l’ultima ricerca sullo stato di salute e i trend della spesa pubblicitaria 2018 via dispositivi mobili realizzata da AdColony, la piattaforma statunitense di mobile advertising distribuita in esclusiva sul... |
| Jan 12, 2019 | Top 5 countries for soft-launching hyper-casual games | Hyper-casual games have some unique advantages over other genres when it comes to soft launches.
Their minimal designs often require little-to-no localization for international audiences, and their largely ad-based monetization strategies, ... |
| Jan 12, 2019 | Top 5 countries for soft-launching hyper-casual games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Hyper-casual games have some unique advantages over other genres when it comes to soft launches.
Their minimal designs often require li... |
| Nov 27, 2018 | The best ad targeting strategy isn’t always the obvious one | Presented by AdColony
Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that they all have in common? What keeps their myriad of users satisfied and engaged throug... |
| Oct 18, 2018 | Earning digital trust in the world of fake news | Presented by AdColony
Brand safety is a long-standing issue that affects thousands of companies in every industry. Ads from family-friendly companies are being found on extremist YouTube channels, and Facebook feeds are constantly bombarded... |
| Aug 10, 2018 | Think your target audience is on iPhone X? Think again. | Presented by AdColony
It’s been almost a year since the iPhone X and 8 arrived, and while many analysts thought these would give Apple an opportunity to gobble up market share, it’s now clear consumers aren’t upgrading quite as quickly as e... |
| Jul 25, 2018 | AdColony: Brands are worried about unsafe content and fake news on Facebook, social media | Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe content, such as hateful speech and inappropriate or offensive content, that negatively impacts consumers’ vi... |
| Jul 25, 2018 | AdColony: Brands are worried about unsafe content and fake news on Facebook, social media | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe cont... |
| May 2, 2018 | Gameplay as advertising — does it work? | Presented by AdColony
In a recent survey of the world’s top-grossing app developers, playable ads were one of the two ad units that publishers were most excited about for the future, as it becomes more clear that immersive experiences drive... |
| Jul 31, 2017 | AdColony: Scheduled events beat user-generated content in mobile-app engagement | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s... |
| Jun 15, 2017 | What are ‘happy apps’ and why should advertisers care? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Have you noticed that certain mobile apps make yo... |
| Jun 15, 2017 | What are ‘happy apps’ and why should advertisers care? | Have you noticed that certain mobile apps make you happier than others? The feeling that you get after, say, streaming music on Pandora during a workout, using Waze to circumvent traffic, or using the Nest app to get your home to the perfec... |
| Jun 7, 2017 | AdColony launches Aurora HD interactive video ads to engage mobile users | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform.
Aurora is AdColony’s a... |
| Jun 7, 2017 | AdColony launches Aurora HD interactive video ads to engage mobile users | AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform.
Aurora is AdColony’s answer to the fast-growing “playable ads” market, where users can tap on an ad and start playing a game or... |
| May 31, 2017 | Mobile advertisers are falling in love with ‘playable ads’ | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile advertisers are warming up to “playable ads,” or mobile advertisements that allow a player to experience part of a game immediat... |
| Mar 15, 2017 | AdColony launches instant-play vertical video ads with UFC | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile ad platform AdColony has launched its Instant-Play HD Vertical Video ads with UFC and other Fortune 500 brands. AdColony is one ... |
| Mar 15, 2017 | AdColony launches instant-play vertical video ads with UFC | Mobile ad platform AdColony has launched its Instant-Play HD Vertical Video ads with UFC and other Fortune 500 brands. AdColony is one of the largest mobile advertising platforms in the world, with a reach of more than 1.4 billion users glo... |
| Feb 7, 2017 | Rewarded video isn’t just for game developers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Presented by AdColony
If you’ve decided, like the... |
| Feb 7, 2017 | Rewarded video isn’t just for game developers | Presented by AdColony
If you’ve decided, like the majority of app developers, to make your app free, you’ve likely considered a number of alternative monetization options — one of which is to offer in-app purchases, such as subscriptions or... |
| Oct 13, 2016 | The future of mobile video is looking up | This post is produced by AdColony.
Our audiences are on mobile, and captivating them requires delivering seamless, high-quality experiences that intrigue and engage while maintaining a positive user experience. The same is true for ads, and... |
| Aug 16, 2016 | How brands are shaping the future of mobile advertising | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This sponsored post is produced by Upsight.
With ... |
| Aug 6, 2016 | Opera Mediaworks’ Will Kassoy on creating a billion ad impressions — per week | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 em... |
| Aug 6, 2016 | Opera Mediaworks’ Will Kassoy on creating a billion ad impressions — per week | Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 employees. Now, the company has more than 800 people. Its video ad platform now creates more than a billion... |
| Jul 23, 2016 | Take advantage of app optimization to maximize install rates around the world (VB Live) | Having app success in the U.S. doesn’t mean you’ve got it made globally. In the fifth installment of this six-part series, our experts tell you what you need to know to augment your app’s chances for success on a worldwide basis.
Register h... |
| Jun 23, 2016 | Analysis of 10 billion mobile video ads shows what gets your app installed | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Financial dudes like strong musical endings. Arca... |
| Oct 28, 2015 | Making sense of use rate: New mobile monetization study from AdColony | This sponsored post is produced by AdColony.
What can an app publisher do today to make an immediate impact on monetization potential?
When we sit down with publishers to help them improve their revenue from video ad monetization, one of th... |
| Sep 17, 2015 | 5 steps to maximize mobile monetization in Q4 | This sponsored post is produced by AdColony.
Mobile video advertising is continuing to grow in favor among Fortune 500 brands, and Q4 will be no exception.
Already, brands are queueing up to spend more than ever this December to drive brand... |
| Aug 15, 2015 | M&A roundup - week ending 8/15/15 | Zirtual was bought by Startups.co; Branch Metrics purchased ClassOwl; Liquid acquired CommandIQ
In a strange turn of events, virtual assistance company Zirtual was bought, and subsequently saved, by Startups.co., a dafter announcing that it... |
| Sep 16, 2014 | Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow | We’re going on the road.
VentureBeat has been exploring mobile and marketing technology via VB Insight, our new research initiative. We talked to the most successful developers to find out how they acquired users for their mobile apps — and... |
| Sep 16, 2014 | Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
We’re going on the road.
VentureBeat has been exploring mobile and marketing technology via VB Insight, our new research initiative. We... |
| Jul 22, 2014 | Mobile marketers are turning to video ads to acquire new users (exclusive) | Video ads are now the No. 1 way to acquire new people for top-grossing app developers, according to a developer survey by AdColony.
That’s no surprise, considering AdColony is a provider of video ads. But even considering the source of info... |
| Jul 22, 2014 | Mobile marketers are turning to video ads to acquire new users (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Video ads are now the No. 1 way to acquire new pe... |
| Jun 12, 2014 | AdColony Says There Is No Deal With Opera | Mobile video ad company AdColony published a blog post this afternoon denying a TechCrunch report that it had either been acquired or was close to being acquired by Opera Software.
“There is no deal with Opera Software,” wrote CEO Will Kass... |
| Feb 25, 2014 | The top 25 mobile advertising ecosystems beyond Facebook (report) | This is what happens when you ban a mobile advertising company from Facebook.
Peter Hamilton, the mobile ad executive dumped by Facebook after violating data storage agreements, has released a marketing report of the top 25 other companies ... |
| Feb 25, 2014 | The top 25 mobile advertising ecosystems beyond Facebook (report) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This is what happens when you ban a mobile advertising company from Facebook.
Peter Hamilton, the mobile ad executive dumped by Faceboo... |
| Jan 27, 2014 | AdColony Says Its Mobile Video Ads Have Reached A $100M Revenue Run Rate | AdColony says its mobile video ad platform has reached a $100 million gross revenue run rate.
That’s a number ad-tech startups seem to enjoy bragging about — RadiumOne, AdRoll, and TellApart all made similar announcements over the past few ... |
| Mar 7, 2013 | AdColony sees huge growth for video ads in mobile apps, with 1 billion views to date | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Video ads in mobile games and apps saw huge growth last year, according to AdColony, which created a platform for just such a thing. Th... |
| Mar 7, 2013 | AdColony sees huge growth for video ads in mobile apps, with 1 billion views to date | Video ads in mobile games and apps saw huge growth last year, according to AdColony, which created a platform for just such a thing. The Los Angeles startup said users watched more than a billion high-definition videos via its platform sinc... |
| Aug 13, 2012 | YoYo Games builds monetization and analytics services into its game development tools | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
YoYo Games hopes to revolutionize the way that game developers make money from their games by making it easy to tap monetization and an... |
| Jun 25, 2012 | Meet the startups jostling at our MobileBeat 2012 Innovation Competition | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
VentureBeat is proud to announce the finalists for our MobileBeat 2012 Innovation Competition, where exciting new startups compete to s... |
| Jun 25, 2012 | Meet the startups jostling at our MobileBeat 2012 Innovation Competition | VentureBeat is proud to announce the finalists for our MobileBeat 2012 Innovation Competition, where exciting new startups compete to see who has the best tablet app, smartphone app, and mobile service.
Fitting into our new design theme, we... |
| Jun 15, 2012 | AdColony hires Apple veteran to run fast-growing mobile video ad business (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
AdColony has been on a tear growing its mobile vi... |
| Jun 15, 2012 | AdColony hires Apple veteran to run fast-growing mobile video ad business (exclusive) | AdColony has been on a tear growing its mobile video ad network business in the past two quarters. Now it’s positioning itself for more growth with the appointment of a new chief revenue officer from Apple.
Mike Owen formerly served as seni... |
| Jun 15, 2012 | Apple’s iAd Diaspora: Former Senior Mgr Mike Owen Now CRO At AdColony | Another former executive from Apple’s iAd business has made a move to another mobile ad venture: Mike Owen, who had been a senior manager overseeing iAd’s New York office, is joining mobile video ad network AdColony as its chief revenue off... |
| Маркетинг в праздники: 15 советов от Twitter, Snapchat, AdColony и Httpool | Распродажи конца ноября – один из торговых пиков года. Следом за ним идет пик покупок рождественских и новогодних подарков. Вот почему завершающие год месяцы важны как для потребителей, так и для брендов и рекламодателей. Перед высоким сезо... |
| The fastest-growing tech companies of 2020 look toward a post-Covid world | Zoom’s sales growth of 326% in 2020 far surpassed any of its U.S. tech peers.
DoorDash and Snowflake, which both went public last year, experienced explosive growth, fueled in part by the pandemic.
Cloud software and digital commerce saw th... |
