| Date | Title | Description |
| 28.08.2026 | 'Oreogate' on Instagram went viral. But was it all a fake ad for an AI company? | The situation is relatable to anyone who has been in a parent WhatsApp chat: one person says something ridiculous, and everyone else has to react with varying degrees of politeness or directness. Side chats ensue, tensions start to boil.
Or... |
| 06.08.2026 | Beyond Meat Bets on International Markets As US Sales Plunge Further in Q2 2026 | 6 Mins Read Continued headwinds in foodservice and the US led to an 8% decline in Beyond Meat’s Q2 2026 sales, but success in European and Canadian retail helped it beat its own revenue estimates.
As it ramps up the rollout of its sparkling... |
| 04.08.2026 | Brand Loyalty Tracker Q2 2026: Card Data Shows Who Americans Keep Buying From and Why | By Maxwell Templeton
Published: Aug 04 2026, 4:53 PM EDT
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| 26.05.2026 | Svedka’s senior brand director on the vodka’s future-forward marketing | Listen to the article 6 min
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Svedka is updating an old marketing concept after a sale to Sazerac last year and as part of the brand’s efforts to reintroduce itself to mod... |
| 13.05.2026 | Joe Sedelmaier, who created memorable ‘Where’s the beef?’ and FedEx ads, dies at 92 | Getting your Trinity Audio player ready...
Joe Sedelmaier, the gifted, Chicago-based TV commercial director and creative force who shunned the coasts while producing iconic TV ads like the “Where’s the beef?” spots for Wendy’s and the “fast... |
| 27.04.2026 | Ray Therapeutics Secures $125M for Advanced Vision Restoration Therapies | Ray Therapeutics closed an oversubscribed $125M Series B. The funding propels advanced optogenetic vision restoration therapies. Janus Henderson Investors led the round. Capital supports clinical development for RTx-015 (Retinitis Pigmentos... |
| 21.04.2026 | Ray Therapeutics Raises $125M in Series B Funding | Ray Therapeutics, a Berkeley, CA-based clinical-stage biopharmaceutical company developing differentiated vision restoration therapies for those living with retinal degenerations, raised $125M in Series B funding.
The round was led by Janus... |
| 21.04.2026 | Ray Therapeutics: $125 Million Series B Raised For Vision Restoration Therapies | Ray Therapeutics announced the closing of an upsized and oversubscribed $125 million Series B financing round to advance its vision-restoration treatments. The round was led by Janus Henderson Investors, with participation from new investor... |
| 08.04.2026 | India's Homegrown Preschool App Kiddopia Earns Prestigious Webby Award Nomination | Mumbai, Maharashtra, India
Award-winning early learning app Kiddopia has been nominated at the 2026 Webby Awards in the Apps, Software & Immersive → Consumer Apps → Kids & Family category. This recognition marks a significant milest... |
| 24.03.2026 | - | Adding Jim's expertise to our team will accelerate our AI utilization and ability to create impact for our clients. Post this
Lecinski is co-author of "The AI Marketing Canvas," which provides marketers a five-step framework for a... |
| 18.03.2026 | Trade Desk drops after report that Publicis advised clients against using its platform | March 18 : Advertising technology firm Trade Desk's shares tumbled on Wednesday as Wall Street analysts downgraded the stock after French ad giant Publicis Groupe advised its clients against using the company's platform.
The stock slid over... |
| 09.02.2026 | Бухгалтер из Санта-Моники слил рекламу OpenAI: разбор главного фейка Super Bowl | Во время Super Bowl LX в соцсетях разошелся профессионально снятый рекламный ролик: актер Александр Скарсгард крутит в руках хромированное яйцо и носит футуристичные наушники. Устройство в кадре называется Dime, слоган — «Almost time». Лого... |
| 26.01.2026 | Corxel Raises Up to $287 Million In Series D1 To Advance Oral GLP 1 Program and Broader Cardiometabolic Pipeline | CORXEL Pharmaceuticals Limited said it has completed a Series D1 financing, raising up to $287 million to fund the development of CX11, its oral small molecule GLP-1 receptor agonist for obesity and overweight, as well as additional cardiom... |
| 26.01.2026 | Corxel Pharmaceuticals Raises $287M in Series D1 Funding | Corxel Pharmaceuticals, a Berkeley Heights, NJ-based clinical-stage biopharmaceutical company developing therapies for patients with cardiometabolic conditions, raised up to $287M in Series D1 funding.
Backers included new investors includi... |
| 21.01.2026 | Fluency Named to Ad Ageâs 2026 Best Places to Work for the Second Year in a Row | Company Behind Industryâs First Digital Advertising OS Ranked No. 1 for Technology and No. 6 Overall Among Companies With Up to 150 Employees
BURLINGTON, VT, UNITED STATES, January 21, 2026 /EINPresswire.com/ -- Fluency, the Digital Adver... |
| 21.01.2026 | DMi Partners Named to AdAgeâs Best Places to Work List 2026 | Independent Philadelphia-based marketing agency earns second consecutive spot on AdAge list thanks to its focus on growth and continuously improving culture.
Itâs a true honor to have the validation of such a respected industry brand.”
— ... |
| 14.01.2026 | Mirador Therapeutics Secures $250M, Accelerates Precision Medicine | Mirador Therapeutics secured $250M in Series B funding. This propels their innovative precision medicine strategy. Total capital raised now exceeds $650M. The San Diego firm targets immune-mediated inflammatory and fibrotic diseases. Funds ... |
| 13.01.2026 | Mirador Raises $250M in Series B Funding | Mirador Therapeutics, a San Diego, CA-based clinical-stage precision medicine company developing new therapies for immune-mediated inflammatory and fibrotic diseases, raised $250M in Series B funding.
Backers included T. Rowe Price Investme... |
| 12.01.2026 | Mirador Therapeutics: $250 Million Series B Raised And Multi-Asset Immuno-Fibrotic Pipeline Advanced | Mirador Therapeutics announced it is advancing multiple clinical-stage programs across Crohn’s disease, ulcerative colitis, rheumatoid arthritis, and idiopathic pulmonary fibrosis, with more than 10 clinical readouts expected by the end of ... |
| 10.12.2025 | Code and Theory Named Adweek’s Inaugural Innovation Agency of the Year | Code and Theory, the industry-leading creative and technology network within Stagwell (NASDAQ: STGW), has been named Adweek’s first-ever Innovation Agency of the Year.
At a time when the business landscape is undergoing its most profound tr... |
| 17.11.2025 | Mile Marker Honored in 2025 Healthcare Marketing Impact Awards | Mile Marker has been selected by Modern Healthcare and Ad Age as a winner of the 2025 Healthcare Marketing Impact Awards. Mile Marker received the Silver Award for Data Driven Campaign in the Suppliers/Vendors/Pharmaceutical Companies categ... |
| 10.09.2025 | MikeWorldWide, Berk Communications in The PR Net 100 Best Agencies 2025 | MikeWorldWide (MWW) and its subsidiary Berk Communications have both been named to the 2025 PR Net 100, a prestigious list honoring the most innovative and influential PR agencies in the world.
This dual recognition reflects a year of extra... |
| 13.08.2025 | Berk Communications’ EVP Named to PRWeek’s 40 Under 40, Class of 2025 | Berk Communications, a MikeWorldWide (MWW) subsidiary, proudly announces that Executive Vice President Melanie Van Dusen has received a top industry honor as a PRWeek 40 Under 40, class of 2025 honoree. The prestigious award honors communic... |
| 12.08.2025 | AAPI Nonprofit Lunar Accel Appoints Samantha Choi as Newest Board Director | Sam speaking on Female Agency Owners Power Panel at the 2025 Cannes Lions International Festival of Creativity
AAPI nonprofit Lunar Accel today announced the appointment of Samantha (Sam) Choi, founder and CEO of Manual Labor, to its Board ... |
| 07.08.2025 | Martech Interview with Zach Labenberg, VP of Growth at DMi Partners | Can you share your career journey and what led you to your role as VP of Growth at DMi Partners?
I started at DMi in 2011 in business development right out of college, spending several years working in that role and helping with the agency’... |
| 30.07.2025 | Wilton Bealle of Mile Marker Named Ad Age Media Planner of the Year | Independent media agency Mile Marker, specifically built for the ambitions of growth marketers, is proud to announce that Wilton Bealle, Senior Vice President of Client Solutions, has been named Media Planner of the Year at the 2025 Ad Age ... |
| 24.07.2025 | MarTech Interview with Michael Della, Chief Strategy Officer at InMarket | Michael, could you briefly share your journey and how your extensive experience has shaped your approach to driving global growth?
I’ve had a front-row seat to the incredible evolution this sector has seen thanks to my more than three decad... |
| 15.07.2025 | DMi Partners Expands Executive Leadership | DMi Partners (DMi), the award-winning full-service performance marketing agency specializing in affiliate, email, search, and social media marketing, today announced the addition of three seasoned professionals to its executive leadership t... |
| 10.06.2025 | Private label beer is having a moment | Listen to the article 5 min
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All the right ingredients are coming together to form a heady brew of private label beer innovation for retailers.
Consumers are prioritizing... |
| 09.06.2025 | Culture+ Launches Culture FWD™ | In a world moving at the speed of culture, and in the midst of a $7 trillion+ shift powered by the Omnicultural New Mainstream, Culture+ officially launches Culture FWD™, a next-gen trend forecasting and innovation hub designed to help bran... |
| 06.05.2025 | MOMENTS IN TIME AWARDED BEST COMMUNITY ENGAGEMENT IN AI, IMMERSIVE & GAMES CATEGORY AT 29TH ANNUAL WEBBY AWARDS | MOMENTS IN TIME AWARDED BEST COMMUNITY ENGAGEMENT IN AI, IMMERSIVE & GAMES CATEGORY AT 29TH ANNUAL WEBBY AWARDS
Tue, May 06, 2025 11:13 CET Report this content
AndMurals AB proudly announces that the project Moments In Time has been awa... |
| 23.04.2025 | Top LinkedIn Influencers Show How One Creator Campaign Can Power The Entire Marketing Engine | Linqia is breaking down the walls of social media, proving that creator content can power a brand's entire marketing engine. SAN FRANCISCO, CA, UNITED STATES, April 23, 2025 /EINPresswire.com/ -- Linqia's latest advertising campaign is brea... |
| 18.04.2025 | The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trus... | Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers. However, all too many think that only means branding, marketing and advertising and forget to include publi... |
| 02.04.2025 | Danone’s CMO on adapting advertising as GLP-1 upends the food industry | Listen to the article 9 min
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The market for GLP-1 medication is estimated by several forecasters to bring in over $100 billion in annual revenue within the next decade. B... |
| 12.03.2025 | Ignite Social Media Wins Two Prestigious "Best Places to Work" Awards for 2025 | Original social media agency gains national recognition for workplace culture, retention and productivity
At Ignite, we believe that a great workplace is not just perks and benefits but about cultivating an environment where individuals can... |
| 08.03.2025 | От царевны за швейной машинкой до девушки-боксера: эволюция образа женщины в рекламе 1890—2025 | Женщины — огромный пласт аудитории. Часто они выбирают даже товары для мужчин, потому что заведуют покупками в семье. Однако женские образы не всегда призваны привлечь только покупательниц, они притягивают и мужские взгляды.
Как изображать ... |
| 28.01.2025 | Mediaocean Earns Top Spot in Ad Age Best Places to Work 2025 | Mediaocean, the foundational partner for omnichannel advertising, has been named top 10 overall, and top five in ad tech on the Ad Age Best Places to Work 2025. This prestigious ranking features the top 50 advertising, marketing, and digita... |
| 16.01.2025 | Anheuser-Busch to launch energy drink through Dana White-backed partnership | Listen to the article 3 min
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AB-InBev’s Anheuser-Busch is partnering with sports nutrition and supplements company 1st Phorm to launch energy drinks and other... |
| 14.01.2025 | Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page Creating content is an overrated way to build a business. Here's a better way. | For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more.
"The information economy," according to journalist Oliver Burkeman, &q... |
| 08.01.2025 | What CMOs Need to Know About AI Adoption in Marketing Teams AI is reshaping marketing, but there's a major disconnect: CMOs are embracing AI-driven strategies while entry-level marketers remain skepti... | Generative AI has taken the marketing world by storm over the last few years — but unsurprisingly, attitudes toward AI adoption and the results themselves have often been mixed.
As Ad Age reports, Amazon wants marketers to consider AI as th... |
| 13.11.2024 | Keurig Dr Pepper taps new CMO to accelerate digital-first marketing | Listen to the article 3 min
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Keurig Dr Pepper has appointed Drew Panayiotou as CMO of U.S. refreshment beverages, effective immediately, according to a press release. The... |
| 11.10.2024 | Nespresso’s marketing and sustainability maven on her dual role | Listen to the article 9 min
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NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to kee... |
| 26.09.2024 | What America's No. 1 Beer Can Teach Entrepreneurs About Effective Marketing Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me ... | When the beer brand Modelo launched its "Mark of a Fighter" marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand ha... |
| 25.09.2024 | "I don’t think we are going to see AI-produced Super Bowl ads yet”, says Klarna marketing chief | Klarna’s top marketing executive says viewers will have to wait to see AI-powered Super Bowl adverts, as he shed light on how the Swedish fintech giant is using Generative AI in its advertising and the technology's broader impact on adverti... |
| 17.08.2024 | The Rise of AI Art: A Double-Edged Sword | Artificial Intelligence (AI) is reshaping the landscape of creativity. It’s like a tidal wave, sweeping through the art world, leaving both awe and confusion in its wake. AI-generated images are everywhere. They pop up in advertisements, so... |
| 16.08.2024 | Что не так с ИИ-картинками | «Китайский мудрец, сидя на берегу реки, сетует на расплодившиеся вокруг технологии», — такой текст я вбила в какую-то из многочисленных нейросетей, генерирующих картинки. Судя по всему, вместо расплодившихся вокруг технологий китайский мудр... |
| 05.08.2024 | Celebrities Are Collaborating on Iconic Meals With Popular Fast-Food Chains — Did Your Favorite Make the Cut? JJ Watt, the former Houston Texan and Arizona Cardinal, is the latest of many celebrities ... | Wisconsin-based Culver's, the #7 franchise on the Franchise 500, recently announced a partnership with retired NFL star (and Pewaukee, Wisconsin native) JJ Watt. From August 5 through September 29, guests who order the "JJ's Way" ... |
| 18.07.2024 | The Week in AgriFoodTech: Biotech co Digestiva closes $18m round, Syntetica bags $4.5m for nylon recycling | The week was dotted by a handful of early-stage rounds for the likes of food biotech Digestiva, nylon recycling company Syntetica, personalized supplements maker Bioniq, and several others. Funds-wise, ag and food investor Tiverton closed i... |
| 09.07.2024 | Base Beauty Creative Agency & Ad Age Launch Marketing Research Report: The Empathy Effect | Data-rich research report proving how empathy in marketing drives business growth in the beauty, wellness, and personal care industries
NEW YORK, July 9, 2024 /PRNewswire/ -- Ad Age and Base Beauty Creative Agency, a tech-enabled creative m... |
| 07.06.2024 | Ventra Health Appoints Erika Flowers as Chief People Officer | New Role Highlights Investment in Colleague Experience and Client Success
Ventra Health, a business solutions provider for physicians, has named Erika Flowers as Chief People Officer. Flowers, an HR executive with expertise in change manage... |
| 05.06.2024 | Pepsi’s CMO Todd Kaplan departs after reinvigorating the beverage offering | Pepsi CMO Todd Kaplan is leaving the company to pursue an outside opportunity after nearly two decades at parent company PepsiCo, the executive said via a post on LinkedIn. Ad Age first reported the news.
Kaplan was appointed to chief marke... |
| 04.06.2024 | UM Named Media Agency of Record for Perplexity, Leading AI-Native Answer Engine | NEW YORK, June 4, 2024 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for Perplexity, the AI-native answer engine of choice, to launch its first major brand cam... |
| 04.06.2024 | Horizon Media's Study "Injecting Change: Weighing the Future of Insurance in the Age of Ozempic" Gives a Prescription to Health Insurance Companies | Horizon Media
Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, today unveiled "Injecting Change: Weighing the Future of Insurance in the Age of Ozempic," a study of the challenges the growing popu... |
| 03.06.2024 | Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution | Leading global contextual advertising company strengthens CTV offering amid channel growth
NEW YORK, June 3, 2024 /PRNewswire/ -- Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront... |
| 22.05.2024 | Horizon Media Takes an Industry Lead in Fusing Sustainability into Brand Values | - Hosts 2nd Annual Sustainable Media Summit in NYC, May 23 -
- Announces Media Agency Partnership with Earth Public Information Collaborative (EPIC) to Develop Global Strategy to Increase Awareness of Climate Change Issues -
NEW YORK, May 2... |
| 13.05.2024 | Apple Pro Weekly News (06.05 – 12.05.24) | В релиз выпущены iOS 17.5 и iPadOS 17.5 – рассказываем и показываем, что там нового. Послевкусие от презентации 7 мая, что не сказали, какие пасхалки были спрятаны и из-за чего на Apple обрушилась критика. Что мы потеряли в новых продуктах ... |
| 10.05.2024 | Apple apologizes for ad that crushes the sum total of human artistic endeavor | Enlarge / One of many human-created objects destroyed in Apple's "Crush!" ad for the iPad Pro.
Apple reader comments 193
Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 sec... |
| 10.05.2024 | Apple pede desculpas por polêmico comercial do novo iPad Pro | Comercial do iPad Pro 2024 causou revolta de artistas (Imagem: Reprodução/Apple)
Saiba mais sobre iPad Pro no nosso canal no WhatsApp
Entre Agora Resumo
A Apple lançou o novo iPad Pro 2024 com um comercial que mostra objetos sendo esmagados... |
| 10.05.2024 | Apple apologizes for iPad Pro 'Crush' ad, Ad Age says | Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.
"Our goal is to... |
| 09.05.2024 | Apple apologizes for iPad Pro "Crush!" commercial after online criticism | Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects being destroyed.
Titled "Crush!,&q... |
| 09.05.2024 | Apple iPad Pro 'Crush' Ad 'Missed the Mark,' No More TV Promo But Video Not Taken Down | Isaiah Richard, Tech Times 09 May 2024, 09:05 pm
The latest Apple iPad Pro 'Crush!' ad was massively controversial, and now, Cupertino has issued a public apology for what it brought for the world, saying that it "missed the mark."... |
| 07.05.2024 | Impossible Foods Debuts First Marketing Campaign Since Rebrand at Met Gala | 5 Mins Read Geared towards meat-eaters, Impossible Foods’ first ad campaign since its rebrand is all about flavour and health – the two things Americans care most about in their food.
A hot-dog-eating contest, lusting over nuggets, and an o... |
| 26.04.2024 | TripleLift unveils TripleLift Audiences: Limitless Targeting Solution | TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet.
Made possible by TripleLift’s acquisition of the first-party data-platform 1plusX, TripleLift Audie... |
| 25.04.2024 | Dye your hair... like Velveeta! | figcaption>span]:font-sans">
Want your hair to look cheesy? Velveeta's new hair dye mimics the hue of the highly meltable and shelf-stable cheese product.
Why it matters: The latest trend in food marketing is to come out with lim... |
| 25.04.2024 | PR firms race to launch internal AI tools | figcaption>span]:font-sans">
As part of the AI hype wave, many communications and advisory firms are rolling out their own proprietary AI tools to peddle to clients.
Why it matters: The effectiveness of the tools and the ability ... |
| 22.04.2024 | Why Sprite is heating up its lifestyle pitch with new Chill soda | Listen to the article 6 min
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As the weather warms up, Sprite is looking to help consumers cool down with a new limited-time product that delivers a chilling sensation on ... |
| 30.03.2024 | TikTok ban could harm Amazon sellers looking for alternatives | In March, the U.S. House of Representatives overwhelmingly passed a bill that could force ByteDance to divest TikTok or face a ban in U.S. app stores. Much of the related discussion and debate has centered around American data security and ... |
| 17.03.2024 | Celebrities have scored free food, sometimes for life, from places like Dunkin', McDonald's, and more. Here's how. | Retail Celebrities have scored free food, sometimes for life, from places like Dunkin', McDonald's, and more. Here's how.
Sarah Jackson
2024-03-17T09:22:01Z
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| 15.03.2024 | Festival crowd boos at video of conference speakers gushing about how great AI is | Tech Festival crowd boos at video of conference speakers gushing about how great AI is
Camilo Fonseca
2024-03-14T22:06:45Z
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| 14.03.2024 | Under Armour's AI-Powered Commercial Draws Creative Backlash on Instagram | Aldohn Domingo, Tech Times 14 March 2024, 10:03 pm
Under Armour's "first AI-powered commercial" is reportedly garnering criticisms from various creatives on Instagram after the commercial is claimed to be a blatant remix of past u... |
| 12.03.2024 | IPG Health Crowned “Healthcare Network of the Year” on Ad Age A-List 2024 | - |
| 11.03.2024 | IPG Tops the 2024 Ad Age 'A-List' | - |
| 11.03.2024 | IPG Tops the 2024 Ad Age 'A-List' | The Martin Agency and The Weber Shandwick Collective Named to the A-List
IPG Health Wins Health Care Network of the Year
IPG Mediabrands Named U.S. Network of the Year
UM Named Media Agency of the Year
New York, NY, March 11, 2024 (GLOBE NE... |
| 04.03.2024 | How brands like Ally and H&R Block are making reality TV-style shows to grab viewers | Premium Media How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
Lucia Moses
2024-03-04T13:30:01Z
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| 27.02.2024 | Bumble cuts ~350 employees as dating apps face a reckoning | Bumble, a once-powerful force in online dating, is facing a reckoning.
The company posted weak Q4 2023 results today showing a $32 million net loss and $273.6 million in revenue. While up from the same period a year ago, earnings came in be... |
| 27.02.2024 | Former Progressive CMO says new AI platform will disrupt marketing industry | Local marketing wizard Jeff Charney forever altered the landscape of insurance commercials with his durable creations: The Aflac Duck and Progressive's "Flo" and "Dr. Rick."
Why it matters: Charney's latest project — an ... |
| 26.02.2024 | Google Enhances Advertiser Control Over Ad Placements, Expanding Exclusion Options for Search Ads | Inno Flores, Tech Times 26 February 2024, 08:02 pm
Recent reports raised concerns about Google's ad placements on questionable websites, though Google has denied these claims. However, Google appears to be addressing these concerns now.
(Ph... |
| 12.02.2024 | The best and worst Super Bowl commercials of 2024: Watch this year's outlier ads | As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands also sought to score points with viewers. Here are the best and worst commercials that aired in the 2024 game, accordi... |
| 11.02.2024 | Verizon is dropping cryptic ads ahead of the Super Bowl, and the internet says all clues point to Beyoncé | Entertainment Verizon is dropping cryptic ads ahead of the Super Bowl, and the internet says all clues point to Beyoncé
Analysis by Hannah Getahun
2024-02-11T02:04:10Z
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| 11.02.2024 | How much do Super Bowl commercials cost for the 2024 broadcast? | The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television audience that reliably attracts more than 100 million viewers.
Over the years, the cost of a 30-seco... |
| 11.02.2024 | Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off | Sports Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off
Lauren Edmonds
2024-02-11T18:16:06Z
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| 09.02.2024 | 20 of the most iconic Super Bowl commercials of all time | Advertising 20 of the most iconic Super Bowl commercials of all time
Tanya Dua and Mykenna Maniece
2024-02-09T16:56:55Z
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| 09.02.2024 | CMOs are facing an existential crisis — but there is still time to secure the future of marketing | Advertising CMOs are facing an existential crisis — but there is still time to secure the future of marketing
Raja Rajamannar
2024-02-09T13:23:49Z
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| 07.02.2024 | How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant | Premium Advertising How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant
Lauren Johnson, Lara O'Reilly, Kali Hays, and Lucia Moses
2024-02-07T13:34:54Z
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| 02.02.2024 | From Oikos to Oreo, Super Bowl ads you can watch now | Sure, Super Bowl LVIII is a big game for San Francisco and Kansas City, but it's also huge for hilarious and heartwarming commercials.
By the numbers: 30-second ads for the big game are going for $7 million, according to AdAge.
What we're w... |
| 31.01.2024 | Breaking the Jell-O Mould: Oddball’s Sophia Cheng Wants to Make Plant-Based Jelly a Superfood Snack | 11 Mins Read Oddball is hoping to reinvent jelly from the “almost scientific product” to a vegan, clean-label, superfood snack that takes inspiration from her childhood growing up in Asia and hopes to take back control from the big corps. W... |
| 30.01.2024 | Ocean Spray reveals first major brand overhaul in 20-plus years | Dive Brief:
Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with consumers, per a ... |
| 30.12.2023 | Why Netflix, Disney, and other Hollywood execs all have big plans for CES 2024 | Premium Media Why Netflix, Disney, and other Hollywood execs all have big plans for CES 2024
Lucia Moses
2023-12-29T22:09:01Z
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| 22.12.2023 | Five ways online retailers can target Chinese Millennials | article-article-body
A growing number of Aussie businesses are looking to crack into the Chinese market in order to take advantage of the demand for Australian made products.
China has a population of around 1.3 billion people and thanks to... |
| 21.12.2023 | +++ Kolibri Games +++ uma +++ Luqom Group +++ trivago +++ Janna Ensthaler +++ Trends | Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten Startup-Nachrichten des Tages (Donnerstag, 21. Dezember). #STARTUPTICKER
Kolibri Games
+++ Zahlencheck! Das Berliner Games-Unternehmen Koli... |
| 20.12.2023 | As Google’s monopoly is called into question, advertisers should embrace decentralisation | In the fast moving world of tech, reaching a 25 year anniversary is no small feat. Since its launch a quarter of a century ago, Google has revolutionised the internet – and digital advertising in particular.
With its launch of AdWords in 20... |
| 15.12.2023 | Amazon is raiding rivals to take on Disney and Netflix for TV ad dollars and is still hunting for a top sales leader | Advertising Amazon is raiding rivals to take on Disney and Netflix for TV ad dollars and is still hunting for a top sales leader
Lucia Moses and Lara O'Reilly
2023-12-15T14:46:26Z
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| 13.12.2023 | TikTok Shop's first US Black Friday was a 'blockbuster' for some brands — but showcased one of the platform's biggest weaknesses | Media TikTok Shop's first US Black Friday was a 'blockbuster' for some brands — but showcased one of the platform's biggest weaknesses
Marta Biino and Dan Whateley
2023-12-13T16:23:04Z
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| 29.11.2023 | YouTube is facing a reckoning as rivals offer TV streaming scale for the first time | Your viewing experience on YouTube might not be as good if you use an ad blocker, a spokesperson for the platform said. Photo by Thomas Trutschel/Photothek via Getty Images This story is available exclusively to Business Insider subscribers... |
| 27.11.2023 | How national brands can retain their edge in times of inflation | It’s a tough time out there for food and drinks brands. It’s a pivotal time, as rising inflation eats away at consumers’ wallets, and standards of living. So how can national brands stay attractive in the current climate?
Shoppers are navig... |
| 17.11.2023 | As Elon Musk Endorses Bigoted Nonsense, Advertisers Find Their Ads On Nazi Content | At this point you need to assume that organizations still advertising on exTwitter know that they’re supporting a new fascist movement… and are okay with it. Yes, many advertisers on exTwitter have pulled the plug on advertising on the site... |
| 14.11.2023 | Advertising Age Highlights Column by Nomology CEO Robert Gibbs | Nomology
Argues that the historical concept of “safe spaces”—where marginalized groups are free from bias or criticism—offers insightful lessons
More than ever, marketers need to figure out how to walk the tightrope between brand safety and... |
| 10.10.2023 | From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage | In 2019, the coffee chain changed its name from Dunkin' Donuts to Dunkin'. Dunkin'
Rebrands can be tricky to pull off.
Many companies have unveiled new names and logos to make themselves stand out.
But sometimes rebrands backfire — only to ... |
| 27.09.2023 | Uber is moving its $600 million ad account from WPP to Omnicom | Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Uber has handed its $600 million ad-buying business to Omnicom Media Group, sources say.
Omnicom has won the accoun... |
| 25.08.2023 | How Organizations Can Create Inclusive Cultures: Four Steps | Mary-Frances Winters, CEO of The Winters Group, Inc., award-winning DEI consultant, and author of 7 books including Racial Justice at Work. |
