In-app native advertising Problem: CPG brands have been largely ineffective at mobile advertising; and there is little feedback, no way to know if their ads inspire someone to buy their products Media companies only tell them who (hopefully) saw the ad ? Retailers only tell them total products purchased The black hole that exists in the middle costs brands billions ($ + resources) Solution: Pay-for-performance mobile display advertising and data offering for consumer products that places products individually on shopping lists: to give brands: Access to millions of high value known grocery-decision-makers Data around how those ads affected brand awareness and shoppers' behavior - Did they add it to their list? (planning behavior) - Did it change how they shop (competitive analysis, purchase data) - Customer profiles for future targeting (precision targeting) - Real-time panel for advertising messaging optimization that improves other mass advertising effectiveness
Member count: 11-50
Total raised: $1.2M