Startups
AdAdapted connects CPG brands and shoppers through meaningful engagements in the apps that impact path-to-purchase.
Overview
Location
United States, Michigan, Ann Arbor
Employees
51-200
Phone
(313) 744-3383
Founded date
2012
Investors 7
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 25, 2022 | The Brandery | mainstventures.org |
| Apr 11, 2023 | Invest Michigan | investmichigan.org |
| Amherst Fund | amherstfund.com | |
| Blackbox | blackbox.org | |
| Michigan Angel Fund | miangelfund.com | |
| ID Ventures | idventures.com |
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 8, 2025 | AdAdapted Launches Add-It™ Pathways Solution for CPG Brands | AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, has launched a new, flexible advertising tech solution for CPG brands — Add-It™ Pathways. ... |
| Jan 22, 2025 | AdAdapted Expands Partnership with Flipp | AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced the expansion of its partnership with Flipp. Flipp, a digital shopping platform,... |
| Aug 29, 2022 | Shopping lists: The answer to recession-proof advertising for CPGs | Consumers are using digital shopping lists to plan their grocery shopping trips now more than ever. In fact, 58% of Americans are comfortable using digital tools to assist their grocery shopping and more than 49% are using a list building a... |
| Jul 26, 2021 | Soup-To-Nuts Podcast: Demand for low-carb options rises as more consumers emerge from lockdowns | According to recent market research by the International Food Information Council, consumer interest in low-carb diets ticked up in the past year to become the fourth most popular diet behind intermittent fasting, clean eating and basic ca... |
| May 20, 2015 | Meet The Startups Pitching At TechCrunch’s Grand Rapids Mini-Meetup | TechCrunch is headed to Grand Rapids to host our first mini-meetup and pitch-off in West Michigan. The doors open tomorrow, Thursday May 21st, at 5:00. Expect the pitches to start around 5:30. Thanks to Start Garden, the event is free and t... |
| Jan 27, 2015 | LevelEleven, AdAdapted, and Genomenon Win Google’s Detroit Demo Day | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Three Detroit-area startups will vie for a spot in a pitch contest at Google’s California headquarters this spring, after winning the second annual Google Demo Day in downtown... |
Reviews 0
FAQ about AdAdapted
When was AdAdapted founded?
AdAdapted was founded in 2012.
Who has invested in AdAdapted?
Parsers VC lists 7 investors of AdAdapted, among them Invest Michigan, The Brandery and Amherst Fund.
What has the press written about AdAdapted?
Parsers VC has collected 7 articles mentioning AdAdapted, among them “AdAdapted Launches Add-It™ Pathways Solution for CPG Brands” (Jul 8, 2025) and “AdAdapted Expands Partnership with Flipp” (Jan 22, 2025).
Is AdAdapted still active?
Yes, AdAdapted is active; its latest activity on Parsers VC dates from Oct 9, 2025.