ACT N°1

ACT N°1 IS A BRAND ESTABLISHED IN ITALY BY DESIGNERS GALIB GASSANOFF AND LUCA LIN. THE NAME HAS A PRECISE MEANING AND IT IS INTENDED AS THE DESIGNERS' INFANCY LIKE THE FIRST ACT OF THEIR LIFE, WHICH INSPIRED THEM IN DEVELOPING THE BRAND. ITS ESSENCE AND IMAGE IT'S ALL ABOUT ITS DESIGNER'S PERSONAL STORY AND MULTICULTURAL BACKGROUND WITH A FOCUS ON THEIR CHILDHOOD, HOME, AND LIFESTYLE WHERE ANTIQUE CHINESE FINE ART AND AZERBAIJANI CRAFTSMANSHIP COLLIDE. EACH SEASON THE ACT N°1 SHOW AIMS TO EXPRESS A STORY REGARDING INCLUSIVITY AND WOMEN'S CONDITION ALL OVER THE WORLD. HYBRID ITEMS AND LANDSCAPE PRINTS IN A VERY SHORT PERIOD BECAME ICONS OF THE BRAND. HIGHLY RECOGNISABLE HYBRID ITEMS ARE A MIX OF TWO DIFFERENT PIECES PATCHED INTO ONE. FOR EXAMPLE, SHIRT ATTACHED T-SHIRTS, SKIRT ATTACHED PANTS, DRESS ATTACHED JACKETS, ETC. THE BRAND IS STEADILY GROWING AND IT IS DISTRIBUTED WORLDWIDE IN STORES LIKE SELFRIDGES IN LONDON, TSUM IN MOSCOW, H. LORENZO IN L.A., I.T. HONG KONG, CONCENTO IN TOKYO, LUISA VIA ROMA AND MANY OTHERS.