| Date | Title | Description |
| 24.06.2025 | Alteryx Appoints Michelle Huff as CMO to Accelerate Brand Growth | Alteryx, Inc., a leading AI and data analytics company, announced the appointment of Michelle Huff as Chief Marketing Officer (“CMO”) to lead the company’s marketing strategy. This key executive hire underscores Alteryx’s commitment to ampl... |
| 23.06.2025 | Alteryx Appoints Michelle Huff as Chief Marketing Officer to Accelerate Brand Growth | Alteryx, Inc., a leading AI and data analytics company, today announced the appointment of Michelle Huff as Chief Marketing Officer (“CMO”) to lead the company’s marketing strategy. This key executive hire underscores Alteryx’s commitment t... |
| 02.06.2025 | 2025 Marketing Automation Technology Value Matrix: Nucleus Research | In 2025, the marketing automation market has evolved, with AI developments emerging as the most influential drivers. Generative AI, capable of producing high-quality, personalized content at scale, has altered approaches to content strategi... |
| 09.12.2024 | Alteryx appoints Andy MacMillan as new CEO amid AI push | Alteryx has announced the appointment of Andy MacMillan as its new Chief Executive Officer.
MacMillan brings over 20 years of leadership experience within the tech industry to Alteryx. His former role was as CEO at UserTesting, and he has h... |
| 13.11.2024 | Act-On Announces the Debut of Act-On Insite | Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition.
Act-On In... |
| 06.08.2024 | Act-On Software Launches Affiliate Program for Customer Referrals | Act-On Software, a leading provider of marketing automation solutions, is thrilled to announce the launch of its groundbreaking Affiliate Program. This new initiative allows anyone—whether a partner, current customer, agency, or independent... |
| 30.01.2024 | Act-on Data Lake Offers Smooth Data Sharing for Marketers to Better Engage Target Audiences | Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solutio... |
| 13.10.2023 | 18 Factors And Metrics To Show The Value Of Cybersecurity Initiatives | getty |
| 17.07.2023 | 19 Essential Pre-Release Quality Assurance Steps For Dev Teams | getty |
| 09.03.2023 | How To Address Negative Reviews From Former Employees Following Layoffs | When layoffs occur, it can be a challenging time for both employees and employers, and negative reviews from former employees on job sites such as LinkedIn and Glassdoor can make a difficult situation even worse for employers. Often, it’s t... |
| 02.03.2023 | Unfolding Your Marketing Automation ‘Swiss Army Knife’ Can Maximize Leads | Syed Ahmed is SVP of Engineering at Act-On Software, a leading marketing automation platform. |
| 27.02.2023 | Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails | Writing a great internal email for employees requires a clear purpose and a concise message. Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused. Short paragraphs, a conversatio... |
| 23.02.2023 | 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition | Marketing teams are constantly on the lookout for new and innovative ways to engage customers and promote brand loyalty. One effective strategy is to host a fun competition that encourages customers to interact with your brand in a meaningf... |
| 13.01.2023 | How Corporations With Introverted CEOs Can Develop A Strong Media Presence | While CEOs are undoubtedly proud of the corporations they run, not every chief executive feels comfortable being the public “face” of their company. Public speaking, expressing one’s thoughts in writing and communicating with the press are ... |
| 06.01.2023 | 15 Challenges Corporate Communications Teams Will Face In 2023 | The communications industry changes year after year, especially as communications technology and platforms continue to evolve. These changes can often be positive, but sometimes they make a corporate communicator’s job even more challenging... |
| 07.10.2022 | Winning The Battle: How ‘Extreme Ownership’ Can Take Your Teams To The Next Level | Casey Munck is VP of Marketing at Act-On Software, the leading growth marketing automation platform. |
| 20.12.2021 | 16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022 | Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. While this level of influencer may have fewer followers and seemingly less reach than bigger, more well-k... |
| 22.10.2021 | 16 Intriguing Elements That Convinced Communications Pros To Open Cold Emails | The words “cold email” alone are enough to send shivers down the spines of marketers and consumers alike. Marketers know that cold calls and cold emails have earned a reputation for being bothersome and less than useful. The stereotype is n... |
| 21.09.2021 | Act-On Software provides CRM integration with Zendesk Sell | Act-On Software provides CRM integration with Zendesk Sell
Act-On Software, provider of a growth marketing automation platform, is offering a new, native CRM integration that will provide Zendesk Sell users with access to Act-On’s extensive... |
| 21.09.2021 | Act-On Software Works With Zendesk to Provide Seamless Marketing Automation to Zendesk Sell | The native integration adds Act-On‘s powerful marketing automation solution to Zendesk’s industry-leading sales CRM offering
Act-On Software, the leading growth marketing automation platform, announced a new, native CRM integration that wil... |
| 08.07.2021 | Top 7 Martech Companies of 2021 | What is a Martech Stack?
A Martech stack is a group of technologies a marketing team uses to execute their marketing campaign efficiently and effectively.
Key functions of a fully functional b2b martech stack include: Task Automation Stream... |
| 02.07.2021 | 14 Ways To Make An Excellent Employee Experience A Core Company Value | In recent years, study after study has proven that the most successful companies put as much effort into creating a workplace environment where employees feel safe, happy and motivated as they do into attracting long-term clients and custom... |
| 20.03.2021 | Act-On Software Raises $20M in Equity and Debt Financing | Act-On Software, a Portland, OR-based growth marketing automation platform, raised $20m in equity and debt financing.
Backers included existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Par... |
| 18.03.2021 | Portland-area marketing automation startup Act-On raises $20M | Act-On Software CEO Kate Johnson. (Act-On Software Photo)
New funding: Growth marketing automation platform Act-On Software raised $20 million in equity and debt. The company, based in the Portland, Ore. region, aims to help companies gener... |
| 03.01.2021 | Digital.com Names Best Lead Management Software of 2021 | SEATTLE (PRWEB) January 03, 2021
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best lead management software of 2021. The top solutions were evaluated based on c... |
| 16.12.2020 | Tech Duologue on Marketing Personalization & Brand Loyalty with David Greenberg, Act-On | David Greenberg from Act-On talks about the importance of data, marketing automation, & martech tools to survive, sustain, & compete in today’s marketing industry
“It’s so much more productive and cost-effective to retain good custo... |
| 14.12.2020 | Digital.com Announces Best Marketing Automation Software of 2021 | SEATTLE (PRWEB) December 14, 2020
Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best marketing automation software of 2021. The top firms were evaluated based on... |
| 09.12.2020 | Ring in New Year with a fresh set of Martech 2021 Predictions | 2020 is about to end, and we all know it wasn’t that great for any of us because of the COVID 19 pandemic. Almost all businesses were tremendously affected and all the forecasts and strategies were forced to be on hold. But things have star... |
| 27.03.2020 | GeekWire 200 startup leaders share leadership advice on navigating the COVID-19 crisis | Clockwise, from top left: Accolade CPO Mike Hilton; PayScale CEO Scott Torrey; DreamBox Learning CEO Jessie Woolley-Wilson; Auth0 CEO Eugenio Pace; Moz CEO Sarah Bird; Act-On Software CEO Kate Johnson; Remitly CEO Matt Oppenheimer; Puppet C... |
| 17.07.2019 | B2B Customer Experience, 13 Actions Bringing Better Results | Technology is always making headway in the business world, entrepreneurs and many business veterans have been incorporating the innovational ways to transcend their rivals.
They say if Content is the king, Customer experience is the queen.
... |
| 29.03.2018 | Accelerators targeting B2B companies | They include Amplifi, TiE LaunchPad, L-Spark and Alchemist Accelerator
For startups, there are numerous paths for getting their name out there. One way, which Vator has been covering recently, are startup competitions, but another popular m... |
| 17.12.2017 | AI does not provide a shortcut to GDPR compliance | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Two acronyms are sure to grab headlines in 2018: ... |
| 27.09.2017 | AI is enhancing the roles of marketers in progressive companies | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Artificial intelligence strikes some people as sc... |
| 27.05.2017 | How human creativity plays a role in AI | Is there a more ambivalent word in English than “artificial”?
Some artificial things are clearly beneficial, such as artificial organs, artificial insemination as a fertility treatment, and artificial sweeteners as an alternative to sugar f... |
| 27.05.2017 | How human creativity plays a role in AI | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Is there a more ambivalent word in English than “... |
| 13.05.2017 | Marketers: Are you ready for Canada’s July 1 spam law? | Canada has been called the “Great White North,” but starting July 1, it’s also poised to become the Great Spam-Free North.
That’s when Canada’s Anti-Spam Legislation (CASL) – one of the toughest laws of its kind in the world – reaches the e... |
| 13.05.2017 | Marketers: Are you ready for Canada’s July 1 spam law? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Canada has been called the “Great White North,” b... |
| 24.04.2017 | At Facebook, Math Drives Marketing -- But Data Intelligence Reigns | |
| 27.12.2016 | 3 Account-Based Marketing Missteps You Might Be Making | Account-based marketing (ABM) is having its moment in the spotlight. Ninety-two percent of B2B marketers say it's "extremely" or "very" important to their strategies. And almost as many — 84 percent — believe it delivers... |
| 18.09.2016 | What happened to the Great Tech Crash of 2016? | Three things that didn’t occur in 2016: Ryan Lochte and three other US Olympic swimmers weren’t robbed at gunpoint in Rio. Sadly, the heavily favored Golden State Warriors didn’t win a second consecutive NBA championship. And Alexander Hami... |
| 07.07.2016 | 7 Surprising Reasons to Extend Your Sales Cycle | July 7, 2016 4 min read
Opinions expressed by Entrepreneur contributors are their own.
The B2B sales cycle is changing, and among certain buyers it is getting longer by the day. This can be partially attributed to prospects having access to... |
| 25.02.2016 | GeekWire 200 February Update: CloudMoyo, Fun Bits Interactive, Sensoria and others rise in the startup ranks | February heralded some notable shifts in the GeekWire 200, our ranking of the top 200 privately-held technology companies in the Pacific Northwest, presented by EY. Gaming companies Fun Bits Interactive and PlayFab moved up the list, as did... |
| 26.01.2016 | GeekWire 200 January Update: New funding rounds fuel big growth at Pacific NW startups | New rounds of funding are sparking big growth at several Seattle- and Portland-area startups, leading to some sizable jumps in the January 2016 edition of the GeekWire 200 index of the Pacific Northwest’s top privately held technology compa... |
| 06.07.2015 | How Should B2B Companies Approach Pinterest? | Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it h... |
| 11.06.2015 | GeekWire 200 update: Portland companies shine in list of top startups | A few months ago, we expanded the GeekWire 200 list to include privately-held tech startups headquartered in Oregon. We love tracking what’s going on in Portland, Bend and beyond, and GeekWire reporter and Portland native Taylor Soper routi... |
| 01.06.2015 | Act-On releases new Data Studio tool to feed data-hungry marketers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
For marketers in small- to mid-sized businesses (... |
| 01.06.2015 | Act-On releases new Data Studio tool to feed data-hungry marketers | For marketers in small- to mid-sized businesses (SMBs) who crave more data, marketing automation platform Act-On Software is today granting your wish.
The company is unveiling its new Data Studio tool as part of Act-On Enterprise, providing... |
| 30.09.2014 | Act-On goes mobile — and old-school — hooking in phone calls to marketing automation | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Marketing automation platform Act-On and Ifbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’... |
| 30.09.2014 | Act-On goes mobile — and old-school — hooking in phone calls to marketing automation | Marketing automation platform Act-On and Ifbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’s technology, helping marketers add good old-fashioned phone calls to their digital marketing metrics.
Bu... |
| 02.08.2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of ... |
| 02.08.2014 | Final speaker lineup announced! GrowthBeat on Tuesday and Wednesday | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat is coming up next week on August 5-6, and it’s shaping up to be one of the most in-depth, intimate marketing-tech events of... |
| 01.08.2014 | TripIt to reveal its marketing magic sauce at GrowthBeat conference next week | As the world’s highest-rated travel-organizing app, TripIt has grown to serve over 10 million travelers worldwide by delighting them throughout their customer journey with timely and relevant information that takes the stress out of traveli... |
| 30.07.2014 | Here's how one e-commerce company increased purchase conversions by 20% | Businesses know more about their customers than ever before.
But in order to build a 360-degree view of these customers and transcend data “silos,” marketers need to build a holistic approach that’s focused on the customer, not the data — o... |
| 30.07.2014 | Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists | We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th a... |
| 27.07.2014 | Hootsuite & Get Satisfaction to share strategies on how to keep customers coming back | Ninety-three percent of human interaction relies on non-verbal queues. That’s surprising, given our ever-increasing reliance on digital communications via social and mobile technologies. So how does a business build authentic, sustainable r... |
| 26.07.2014 | 7-Eleven & Medallia to open up on how to create fierce customer loyalty | Over the years online retailers and marketplaces have steadily increased competitive pressure on traditional retail, largely because they can better understand and act on customer intent and experience.
Session Speakers:
Ken Fine, CCO, Meda... |
| 25.07.2014 | Cutting-edge marketers, here's why you don't want to miss GrowthBeat | GrowthBeat is coming up on August 5-6, and it’s shaping up to be one of the most provocative marketing-tech events of the year.
We’re bringing you some of the best and brightest in modern digital marketing for a series of never-before-seen... |
| 24.07.2014 | 1,400 marketing tech vendors! How to select technology without dying trying | With 1,400 marketing-tech vendors touting solutions that can drive ROI, increase visitors, and raise revenue, even the most experienced, up-to-date marketer gets overwhelmed.
And companies offer no assurance of interoperability across these... |
| 22.07.2014 | How Zappos is personalizing the consumer ad experience | E-commerce websites like Zappos rely heavily on advertising to engage and re-engage shoppers online.
In today’s atmosphere of banner-blindness, top performers are increasingly leveraging programmatic media buying. It enables them to dynamic... |
| 20.07.2014 | One Kings Lane makes data count, drives bigger sales with fewer emails | For consumer brands, engagement is a critical way to limit churn and prevent shopping cart abandonment.
Shoppers engage with a brand across multiple devices — mobile and desktop — and it’s often through email that retailers bring an indecis... |
| 19.07.2014 | The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth | One industry sector we are dedicated to exploring at VentureBeat includes the data, apps, and science of successful marketing.
Recently, we engaged the Hard Rock Cafe senior director of digital marketing and CRM Kim Matlock, along with Priv... |
| 18.07.2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Francisco.
Today, we’re excited to announce a new session with 6Sense CEO and founder Amanda Kahlow and Pure S... |
| 18.07.2014 | GrowthBeat will show you why smarter CRMs enable businesses to get ahead and grow | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
GrowthBeat, our new event exploring the data, apps, and science of successful marketing, is coming up on Aug. 5 and Aug. 6 in San Franc... |
| 15.04.2014 | Act-On Software Raises $42M in Funding | Act-On Software, a Beaverton, Oregon-based provider of marketing automation software, raised $42m in funding.
The round was led by Technology Crossover Ventures, with participation from existing investors Norwest Venture Partners, Trinity V... |
| 15.04.2014 | Marketing Automation Provider Act-On Software Raises $42M, Eyes IPO | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
More cash is flowing into the online marketing business with Act-On Software hauling in a $42 million investment led by Technology Crossover Ventures and eying an initial publ... |
| 15.04.2014 | Marketing automation company Act-On raises $42M | The round was led by Technology Crossover Ventures, and brings Act-On's total raised to $74M
Getting people to use a product online has evolved well past the days of simply e-mail blasting someone to get them to sign up or take advantage of... |
| 15.04.2014 | Act-On raises $42M to double down on ‘greenfield’ marketing automation market | Forty-two is the answer to life, the universe, and everything, according the Hitchhiker’s Guide to the Galaxy. It is also the number of millions that hard-charging marketing automation vendor Act-On has raised in a significant fifth round o... |
| 15.04.2014 | Marketing automation startup Act-On raises $42M, sets sights on IPO | Act-On founder and CEO Raghu
In one of the bigger tech-related fundraising rounds that the Portland area has seen over the past year, Beaverton, Ore.-based marketing automation software company Act-On today announced $42 million in new fina... |
| 15.04.2014 | Act-On raises $42M to double down on ‘greenfield’ marketing automation market | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Forty-two is the answer to life, the universe, an... |
| 14.03.2014 | Predicting The Next IPO Wave: The Era Of The Enterprise | Contributor Contributor
More posts by this contributor
The dinner that destroyed Gawker
Author Ryan Holiday on “the nature of world-altering success”
Editor’s note: Mamoon Hamid is a General Partner at The Social+Capital Partnership. Prior ... |
| 08.08.2013 | 5 Davids beating Goliath in the cloud arena | In the startup world, you’re always trying to disrupt the status quo, to challenge the biggest players in the game. But ask any founder and they’ll probably tell you how hard it is to go up against businesses that are already generating mor... |
| 30.05.2013 | Slick video shows why Portland is an awesome city for tech startups | When we sat down with Elemental CEO Sam Blackman earlier this month, the GeekWire Startup CEO of the Year wasn’t shy about his thoughts on Portland being the hottest startup spot in the country.
“In my opinion, if you are a software enginee... |
| 29.05.2013 | Meeting the Wizard of Moz: Culture Breeds Community | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
You can pay lip-service to corporate culture, or you can build a culture so deep that employees think about it when disciplining their kids.
SEOmoz, the Seattle Internet marke... |
| 17.12.2012 | Influitive raises $7.3M to manage your advocates | Hummer Winblad, Relay Ventures lead the A round, only a few months after the seed financing
Let's face it. A company's best salesman is the company's best customer. But often finding these rabid fans and advocates and getting them to consis... |
| 06.09.2012 | Act-On Software Grabs $16M |
BEAVERTON, OR, World's fastest growing marketing automation company, today announced that it secured $16 million in new venture financing.
>> Click here for more funding data on Act-On Software
>> To export Act-On Software f... |
| 06.09.2012 | Act-On Software Raises $16M in Series D Funding | Act-On Software, a Beaverton, Ore.-based company that provides software to monitor online media campaigns and presence in social media, has raised $16m in Series D funding.
The round was led by Norwest Venture Partners, with participation f... |
| 06.09.2012 | Act-On Software lands $16M | Act-On Software, a Portland-area startup that helps companies automate marketing campaigns, just scored $16 million in venture capital financing.
This latest round, led by Silicon Valley’s Norwest Venture Partners, doubles Act-On’s VC total... |
| 06.09.2012 | Act-On’s $16M D Round From Norwest Venture Is Evidence That Online Marketing Will Be Automated | It’s funny. I was only the other day standing on the rooftop of a London startup’s office as we cracked jokes over beers about the ridiculous amount of money SEO and marketing agencies used to charge clients. “Yeah, I used to fly into Dell’... |
| 06.09.2012 | Funding Daily: a big ol’ pile of cheese | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Cheese graters bookended my day today. The first ... |
| 05.09.2012 | Act-On enters Act IV of investment with $16M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Act-On embraced $16 million in its fourth round o... |
| 01.06.2011 | Act-On Software scores $10M from Trinity, Voyager and others | With revenue expected to grow by 300 percent this year, Act-On Software has raised $10 million in financing from Trinity Ventures, Voyager Capital and others. Total funding now stands at $14 million.
The Beaverton, Oregon-based company make... |
| 01.06.2011 | Act-On Software Closes $10M Series C Funding with Trinity Ventures | Act-On Software, a Beaverton, Oregon-based provider of cloud-based integrated marketing platforms, has closed a $10m Series C funding.
The round was led by Trinity Ventures, with participation from existing investors US Venture Partners, Vo... |
| 01.06.2011 | Trinity Leads $10M Investment in Act-On Software, Helping Oregon-Based Digital Marketing Company Fuel International Growth | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
[Updated 4:45 pm to correct headline, copy reflecting Trinity as lead investor. Previous information provided by company spokesperson was incorrect.] Well, that was quick. Act... |
| 15.11.2010 | Act-On Software Scores $4M from Voyager, USVP | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Act-On Software, an online marketing startup based in Beaverton, OR, has raised $4 million in Series B venture financing, co-led by Seattle-based Voyager Capital and Silicon V... |
| - | Act-On Software Announces $20 million round of growth financing | Act-On Software, the leading growth marketing automation
The platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voya... |
| - | Как растить продукты с помощью экспериментов? Профессия: Growth-маркетолог | Согласно данным Google Trends с 2011 года интерес к Growth-маркетингу неуклонно растет, а вместе с ним и спрос на специалистов. Разбираемся, чем Growth-маркетолог отличается от привычного нам маркетинг-менеджера, какими навыками он должен о... |
