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The 4As
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The 4As

Trusted
https://www.aaaa.org/
Last activity: 30.10.2026
Active
Categories: AdTechIndustryInformationNonprofitToolsTraining
Providing leadership, community, advocacy, and guidance to the advertising industry.
Website visits
169.4K /mo.
Mentions
20

Overview

Location
United States, New York
Employees
51-200
Phone
+1 212-682-2500
Founded date
1917

Mentions in press and media 20

DateTitleDescription
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Jun 9, 2026Ads in New York must now label AI-generated ‘synthetic performers’Getting your Trinity Audio player ready... By KAITLYN HUAMANI Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don’t clearly label that they have...
Oct 23, 2025First LLM Creativity Benchmark Shows AI Tools Are Surprisingly SimilarA comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and others perform much more similarly on creative tasks than many people think. Creativ...
Oct 3, 2025LoopMe Expands Strategic Advisory Board to Power Agile InnovationLoopMe, the global leader in brand performance, has today announced the appointment of multiple industry specialists to its advisory board, including former McDonald’s US marketing chief Tariq Hassan, ex-LinkedIn Marketing Solutions VP Penr...
Aug 6, 2025Named 'Great Place to Work,' Moon Rabbit Reports Record Growth, New Clients, Industry AccoladesMoon Rabbit Independent agency forges key industry partnerships, hires 28 new employees to fuel expansion NEW YORK, Aug. 6, 2025 /PRNewswire-PRWeb/ -- Moon Rabbit, an independent advertising and marketing agency focused on pharma and health...
Jun 26, 2025Why Gen Z Is Spending More Time With AI Than Real People In an era defined by unprecedented digital connectivity, a striking paradox is emerging among Generation Z. Despite being constantly plugged into a global network of peers, they are reported to be the loneliest generation in history.In an era defined by unprecedented digital connectivity, a striking paradox is emerging among Generation Z. Despite being constantly plugged into a global network of peers, they are reported to be the loneliest generation in history. This p...
Jun 24, 2025Cannes Lions: Ad agencies are subsidising their own AI displacementIt may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) spectacles. Brands congratulated themselves ...
Jul 23, 20244A's CEO Marla Kaplowitz To Step Down to Pursue Next ChapterOrganization Commences Search for New Leader NEW YORK, July 23, 2024 /PRNewswire/ -- The 4A's (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications in...
May 7, 2024Mediavine Joins Ad Net Zero for Sustainability Progress in Ad TechMediavine, the largest exclusive full-service ad management firm in the U.S., announced it is joining Ad Net Zero, the sustainability trade association for advertising which aligns stakeholders across the industry to take action to reduce t...
Sep 20, 2023Catalyte raised an additional $1.5M in Series A funding. Its CEO discusses its expansion and platform upgradeThanks to a round led by an education-focused growth equity investor and workforce learning companies, Catalyte is using funding to enhance its AI platform and expand into the public sector market. With a target goal of $5 million, the tech...
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FAQ about The 4As

When was The 4As founded?

The 4As was founded in 1917.

What has the press written about The 4As?

Parsers VC has collected 20 articles mentioning The 4As, among them “Ads in New York must now label AI-generated ‘synthetic performers’” (Jun 9, 2026) and “First LLM Creativity Benchmark Shows AI Tools Are Surprisingly Similar” (Oct 23, 2025).

Is The 4As still active?

Yes, The 4As is active; its latest activity on Parsers VC dates from Oct 30, 2026.