We are a curated ecommerce site focused on handmade and independent designers. 80% of our products are drop shipped by the designers themselves. Our core customer is "Molly Mainstreet". She loves to look fashionable without purchasing high end designer labels. She loves handmade and independent designers that have a story so she can share with her friends. Molly also is a price conscious consumer. We will spend $50,000 on web development including a Mobile App. $100,000 on "in-house" inventory on high margin/best selling items and the $600,000 on customer acquisition. We expect to be cash flow positive within 18 months.