STORi is an online social media service that attracts users to build and share personal visual stories which allows other users to interact and participate with it from different perspectives. STORi will be composed of video clips from everyday recordings. It will be a combination of fiction and nonfiction. It provides an opportunity for people to showcase, reflect upon, and to interact with each other?s stories in a social community. It will draw people's attention to relational patterns, iterative changes and the social construction of meaning. STORi is reflecting and inspiring. These nonlinear stories will encourage storytellers/audiences to explore the grey, neutral middle-ground.